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(PDF) Enticement of Employee Loyalty

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Added on  2021-02-19

(PDF) Enticement of Employee Loyalty

   Added on 2021-02-19

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(PDF) Enticement of Employee Loyalty_1
TITLE:.............................................................................................................................................1Chapter 1: Introduction....................................................................................................................1Background.............................................................................................................................1Statement of research problem...............................................................................................1Research aim..........................................................................................................................1Objective of research..............................................................................................................1Research Questions................................................................................................................1Purpose and scope of research................................................................................................2Rationale for selection of topic...............................................................................................2Research Time Line................................................................................................................2Chapter 2: Literature Review...........................................................................................................3Concept of employee loyalty..................................................................................................3Benefits of employee loyalty in the business growth of Crowne Plaza Hotel.......................3Influence of employee loyalty on business performance of Crowne Plaza Hotel..................3Chapter 3: Research Methodology...................................................................................................3Research design......................................................................................................................3Chapter 4: Data Findings, Analysis and Discussion........................................................................9Chapter 5: Conclusion, Recommendations and anticipated Limitations.......................................16Reflection.............................................................................................................................16Recommendations................................................................................................................16Conclusion............................................................................................................................17Anticipated Limitation..........................................................................................................17REFERENCES..............................................................................................................................18
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TITLE: To evaluate the role of employee loyalty in business growth.” A Case study on CrownePlaza Hotel.Chapter 1: IntroductionBackgroundEmployee loyalty refers to the dedication of employee towards organisational goals andobjectives. Every business organisation requires support of its employees so that it can growfaster and attain its objectives in quicker manner (Kandampully, Zhang and Bilgihan, 2015). Inthe current study, Crowne Plaza is taken into consideration. Crowne Plaza Hotel is amultinational chain of Hotels offering its services in more than 100 countries. The company wasincorporated in the year of 1970 and was headquartered in Denhan, United Kingdom.Statement of research problemCrowne Plaza is currently going through the situation of decline in influence of employeestowards company’s growth. For this, its top management team have conducted an investigationfor understanding the actual reason behind it in order to enhance interest of employees towardsthe company and make them loyal for the same. Research aimThe research aim for the current study is “To evaluate the role of employee loyalty in the business growth.” A Case study on Crowne Plaza Hotel.Objective of researchTo determine the concept of employee loyalty.To identify benefits of employee loyalty in the business growth of Crowne Plaza Hotel.To ascertain the influence of employee loyalty on business performance of Crowne PlazaHotel. Research QuestionsWhat is the concept of employee loyalty.What are the benefits of employee loyalty in the business growth of Crowne Plaza Hotel?How employee loyalty influences business performance of Crowne Plaza Hotel. 1
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Purpose and scope of research The aim of conducting this investigation is to find out different ways through whichemployee loyalty can be raised effectively. The scope of the study is that it will help CrownePlaza Hotel in increasing its business growth in effective manner. It helps to enhance theknowledge about the research topic and able to find out the solution to the problem. Rationale for selection of topicThe main purpose of choosing this specified research topic is to provide vast growthopportunity to hospitality industry through which it can grow effectively. Along with this, it willalso help scholars in improving their knowledge in hospitality sector and its related topic. Thiswill also help scholars in getting jobs in the same sector in future after completion of theirstudies. The reason behind selecting this topic is to identify the solution to the problem and forthe researcher can score good marks in the academic level. Research project specificationThe research includes various divisions that cooperate in attaining the research outcome. Itprovide the research background. After that selected the research questions and aims then it isbeen literature review is been analyzed. This section will formulated according to the authorspoint of view. The study of methodology with its significance has been described effectively. Research Time Line2
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Chapter 2: Literature ReviewIt is type of article which is used by the researcher to enhance the knowledge about the researchtopic. This is written form of clauses which are been written by many scholars. It includes certaintheoretical as well as methodology which carries different authors perception towards theresearch topic. 3
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Concept of employee loyaltyAs per the thoughts given by author named as Punjaisri and Wilson, (2017), employeeloyalty refers to the devotion of employees towards the company’s goals and objectives.Employee loyalty directly supports business organization’s success as they works for thecompany’s growth with their best of interest. These employees not only contribute in the successof the company but they also focuses on finding out any alternative business opportunities. Nowa days, business organization focuses on enhancing employee loyalty rate in order to assurethemselves that they will achieve their business goal and objectives with the appropriate supportof employees (Saeidi and et. al., 2015). It can be said that the growth of hospitality sectorcompletely relies upon employees as they are the only one who influences customers to remainloyal with the company for longer period of time. As a result, it contributes in the businessgrowth of hospitality sectors effectively. Benefits of employee loyalty in the business growth of Crowne Plaza HotelAs per the views of Guchait, Cho and Meurs, (2015) Employee loyalty is an aspect that isa measure of the devotion of staff to the organisational premises and the working within it. Thereare certain benefits which ultimately carries to business growth.Firstly, employee loyalty leadsto an increase in productivity of workforce through which the overall organisational output getsraised. Secondly, it drives a sense of motivation and facilitation amongst the workers thatfostering them to significantly contribute towards the stipulated common goal and objective(Dhar, 2015). Thirdly, it encourages the employees to work in a team with other members byfacilitating healthy relations with them. When the personnel collaboratively work with each otheras a group for the execution of tasks of an entity, it leads to accomplishment of goals andobjectives of organisation. This will ultimately imply growth and development of business entity.For instance: In relation to Crowne Plaza Hotel, employee loyalty holds several benefits. Itensures that every employee work for the fulfilment of needs and wants of guests of the hotel sothat maximum satisfaction can be gained from them. When customers are intend to stayconnected with the offerings of company for long, thereby implying business growth. Influence of employee loyalty on business performance of Crowne Plaza HotelIn accordance with the views and opinions of Domínguez-Falcón, Martín-Santana and DeSaá-Pérez, (2016), it can be said that employee loyalty is a crucial aspect that defines the extentto which an employee is dedicated to the organisation and delivers one’s efforts and initiatives4
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