Kind Consumer Business Performance Analysis

SMALL
BUSINESS
ENTERPRISE

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INTRODUCTION
Small Business enterprises make equal contribution in country's growth. Enhancing its
market share entity is focusing on developments of its products and services. Through
development of its products and service entity is gaining market share. Kind Consumer is small
business enterprises which is offering its services in health care industry (Seethamraju, 2015). .
Present report makes analyses of entity's strengths and weakness. It is also made comparative
analyzes of entity with other organizations. In addition, provides recommendations to overcome
with weakness. At last it gives information about firm's improvements in given time scale.
TASK 1
1.1 Organization's Profile
Kind Consumer is UK based health care company which focuses on developing novel
inhalation technologies for reducing impact of tobacco (Poba-Nzaou and et.al., 2014). It was
found in 2006 and offering its services to millions of consumers across the globe. Recent
development done by the entity is inhalation therapeutics and sustainable technology. Following
is the profile of business firm:
Name of business and
structure
Kind Consumer is a private company and it is based in the
UK (Page, 2014). There are 15 employees working in the
firm. It was found in the year 2006 by Alex Hearn which is a
British inventor and entrepreneur in London.
Activity Main aim of enterprise is to develop novel inhalation
technologies to reduce the impact of tobacco. Main products
being produced by the firm are Voke inhaler, Oxette platform
technology and EVO.
Business location Organization’s headquarter is in London and it is conducting
all business operations in the UK only.
Strengths and weaknesses Aim of entity is to make effective use of technology in
healthcare sector and developing different types of products
for reducing the impact of tobacco (Uyarra, and et.al., 2014).
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Main strength of company is to use advanced technology in
its products. It focuses on developing inhaler technology.
Weakness of firm is that it has limited geographical area and
inadequate number of employees. At present, there are only
15 employees working in company (Boyett, 2013). Its
research and development department has lack of advanced
equipment.
1.2 Comparative measures of performance
The competitive analysis of Kind consumers provides sound knowledge about their
business activities (Memili and et.al., 2015). The organization is expanding its business activities
by making global partners and with different firm which offering similar types of services to its
customers. The financial performances of company are growing very fast and attracting more
customers along with global investors which assist to them for developing its market. Main
competitors of Kind Consumer are which is Allergy Therapeutics which is one of the leading
company healthcare (Halme. and Korpela, 2014). Main aim of company is giving services to
transforming allergy treatments.
Competitive Analysis
Basis Allergy Therapeutics Kind Consumer
Human resource There are employees in company. There are only 15 employees are
working in company.
Market share Market share of entity is 3.5 %. Market share of company is 2%
Technology Developing different types of
technology which prevents people
from allergy.
It is using Voke inhaler technologies for
reducing harm of tobacco uses.
The sales of Kind Consumer are increases by 5 % in year 2016 after merging with
different company. The entity is also seeking towards making Global partners of expanding its
business (Wilson and Post, 2013). On the other hand, Allergy Therapeutics's sale is decreases 2%
and they are also facing shortage of skilled and experienced employees.
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