Types of Entrepreneurial Venture Assignment Solution

ENTREPRENERUSHIP

Table of Contents
INTRODUCTION...........................................................................................................................1
LO1..................................................................................................................................................1
P1 Types of entrepreneurial venture and their relation to typology of entrepreneurship.......1
P2 Similarities and differences between the entrepreneurial venture....................................3
LO 2.................................................................................................................................................5
P3. Assess relevant data and statistics to illustrate how micro and small businesses impact on
the economy............................................................................................................................5
P4. Importance of small businesses and business start-ups to the growth.............................7
LO 3.................................................................................................................................................8
P5 Characteristic traits of successful entrepreneurs and difference between business manager.
................................................................................................................................................8
P6) Assess how aspects of the entrepreneurial personality reflect entrepreneurial motivation
and mindset...........................................................................................................................10
LO 4...............................................................................................................................................12
P7) Examine, using relevant examples, how background and experience can hinder or foster
entrepreneurship...................................................................................................................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Entrepreneurship can be defined as a continuous process of identifying or introducing a
new business idea with the purpose of earning profit. The main motive behind starting a new and
innovative business is to satisfy the needs and demands of the potential customer's. New business
is generally started after analysing the market demand and making best use of opportunities
available. If these opportunities are not used in the proper manner than the resources of the
organisation will be wasted and the new business will suffer loss. The analysing of the
opportunities will be based upon the recent trends of the market, preferences of the potential
customer's, etc. This report consist of the following topics- similarities and dissimilarities
between the entrepreneurial venture, types of venture, importance of small business and the
important skills required for being successful entrepreneur.
LO1
P1 Types of entrepreneurial venture and their relation to typology of entrepreneurship.
Entrepreneurship is the study of improving the current business conditions and it is also
concerned with taking necessary steps for starting and introducing new
business(Entrepreneurship. 2018). It basically involves implementing the new idea for capturing
and increasing the market share. The entrepreneur is an individual who makes best use of the
opportunities available in the market and tries to earn profit with the help of resources available.
The major qualities of the entrepreneur is to make continuous innovations in the business started
by making efforts to satisfy its customer's in the best possible manner. Another important quality
of the entrepreneur is to make best plans for the business and for the employee's who will help in
achieving the planned target and goals. The various types of entrepreneurial venture are
examined below-
Small business entrepreneurship- This type of entrepreneurship is formed with the
motive of earning profit and satisfying the individual needs. The motive of small business
entrepreneurship is not to increase the market share of the organisation. But the motive is to
satisfy the needs of the individual and its family members. The examples of these types of
business are opening a restaurant, retail shops, salon, etc. The capital and fund for these type of
business is generally raised from friends, family or by taking loan from the banks (Scarborough,
2016). The example of these type of entrepreneurship include Clarasys. It is the private
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organisation whereas Travelogue is the organisation which is a public sector organisation. Such
type of organisations generally have less than 50 employee's and their net worth is approx 2
million euro.
Scalable start up- In this type of business the young and talented entrepreneurs start the
new business with the motive of capturing the new market or making relevant changes in the
existing market. The examples of these are introducing new medical devices or starting a new
software related to B2B and funds are generated from investors. These types of organisations
include TESCO and Marks and Spencer both the organisation belong from private sector
whereas as NHS is a public sector organisation.
Social entrepreneurship- These are introduced in the market with the motive of
providing social services to the potential customer's and the focus is not on earning high profits
or capturing the market. The goods and services are produced as per the needs of the society. The
fund generation procedure totally depends the nature and size of the non profit organisation
(Burns and Dewhurst, 2016) . This means of the size of the organisation is large than fund will
be automatically required in large quantity. The major focus of these type of entrepreneurship is
on increasing the satisfaction level of customer's. This is usually done by making necessary
changes for the social welfare. The example of these organisation include save children.
Typology of entrepreneurship- Typology refers to an effective classification of entrepreneurial
ventures, based on several characteristics such as their physical along with several contextual
characteristics. The different type of entrepreneurship are introduced with different motive and
goals. The entrepreneurship are of various types, some of the major type are discussed below-
Lifestyle Entrepreneurs- These entrepreneurs begin their business ventures for the
reason of their dreams and ambitions. Successful business persons are responsible for beginning
such ventures without consideration of profits, rather accomplishment of one's passion.
Social Entrepreneurs- They are individuals which are responsible for beginning their
business ventures to ensure social benefits within the society. They provide products and services
through which, several communities could be benefited.
Imitators- This type of typology includes entrepreneurs who make necessary changes in
the already existing market and products. The major motive of these type of entrepreneurs is to
make best use of the opportunities in the existing market so that the state of competitive
advantage can be gained.
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Researcher- This entrepreneurship typology includes those entrepreneurs who gathers
relevant information from the market before making strategies for the commencement of the new
business. The research work is done on the basis of present and past demands of the market and
customer's.
Female entrepreneurs- This type of entrepreneur are the one in which females generally
organise each and every task for production and formulation of strategies. Women's takes all
kinds of risk and efforts before introducing the business in the market and also give employment
to other individuals. As there major focus is on providing better quality of products to its
customers.
Relationship between types and typologies of entrepreneurship- The various types of
entrepreneurs and typology of entrepreneurship are inter- related with one another. For example
if imitators are in need of fund for their business than small business or scalable entrepreneurs
can help them in doing so. Both the parties can help each other in achieving the desired goals and
objectives in the planned and coordinated manner.
P2 Similarities and differences between the entrepreneurial venture.
The entrepreneurship businesses are of various types such as small business, social
businesses, large business, etc. The similarities and differences among them are discussed below-
Similarities between small and large businesses
Both of these business have their own importance, advantages and roles but the major
similarities among these two are both the businesses operates with the major motive of earning
maximum profit from the market. The major focus is on producing good quality of products,
satisfy the needs and wants of their potential customer's and to attract more and more customer's.
This is done by using latest and innovative technology in the business and its operations. (Hatten,
2015).
Difference between small and large business.
Basis Small Business Large Business
Working Culture The policies and procedures of
the organisation are defined
and stated by the owner. Due
to this, the owner is not liable
These types of businesses
generally have there own rules,
procedures and norms. But the
members of the organisation
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for following the rules of
other.
are supposed to interact with
each other for making better
plans.
Employees The number of employee's in
this type of organisation is
approx. 250. such type of
organisations generally does
not have large number of
employee's. As these are
introduced with low
investment at the initial stage.
These organisations contains
approx 500 employee's. Such
type of organisations have
large number of employee's
because their investment
capital is high.
Meaning The major focus is to satisfy
the needs of individual and
family members. There motive
is to provide maximum
satisfaction to the family
members. For example
Clarasys.
The major focus is to capture
the market and earn profit.
They make plans and strategies
for increasing the market share
and also for attracting more
and more customer's. For
example- TESCO
Similarities of social and scalable entrepreneurship
The major similarities between these type of entrepreneurship is both of these business
are flexible in nature both tries to make best use of the latest technologies and resources available
to them. They also use innovative techniques to satisfy their customer's so that profitability of
the organisation can be increased (Burns, 2016).
Difference between social and scalable entrepreneurship
Basis Social Entrepreneurship Scalable Start-up
Motive The major motive of these is to
provide social service and to
satisfy the society in the best
The major focus is to earn
maximum profit so that
competitive advantage can be
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possible manner. achieved.
Achievement Social impact and standard of
living can be created with
these type of entrepreneurship.
The best example of these type
of organisations include NHS.
Such type of organisation
mainly operates for increasing
the satisfaction level of
individuals and society.
Revenue can be generated by
providing better job
opportunities. With the help of
these type of organisation
better job opportunities can be
provided to the individuals.
LO 2
P3. Assess relevant data and statistics to illustrate how micro and small businesses impact on the
economy
As per the views of Peter,2015 Micro business is the organisation which does not require
high amount of investment(The micro and small business. 2015). There are Small number of
employees which works for the motive of increasing sale and profitability of the organisation.
Micro and small businesses are privately owned by corporation, sole proprietorship, partnership
or company. There are a few number of employees and less yearly revenue than the regular sized
cooperation or business. These types of businesses are rarely affected by economic problems and
issues because they generate at low level. Changes in economic affect the business of large
organizations or those are at large scale. When any country face problems and issues which are
related to economy, micro and small business help to overcome and improve economic
condition. There are a few impacts of micro and small organization on economy of the country,
they are:
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(Source: The Role of Startups and Small Businesses in Today’s Economy, 2018)
High flow of cash- Small and micro business help to increase the fund and flow of cash.
When any new business is started by an organization in any country, it helps to generate various
resources for the nation. This operates cash that can be utilized by the government in a positive
manner for the UK economy (Julien, 2018).
Employment generation- Micro and small enterprise helps employees by giving jobs and
employment. They operate employment for individuals who are not hired or taken by any large
organizations. These type of business make contribution in local economy by bringing
innovation and growth to community where they establish their business. As per the data of
Office of National Statistics, the number of SME's within UK have increased effectively, i.e.,
almost 3 million (Analysis of active enterprises in the UK by small and medium enterprise (SME)
employment size band, 2004 to 2017, 2019). Such rise in number enhance the employment
opportunities within the country and is responsible for employing effective individuals which
enhance the scope of higher profitability within the country. Micro business and small business
tend to attract people who are talented and can innovate and implement new products with the
new ideas in UK. More employment help in economic growth of the society as well as the
country as it has positive impact in national income by avoiding and reducing the issues of
unemployment (Sahut and Peris-Ortiz, 2014).
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Illustration 1: Role of Start-ups and Small Businesses

Infrastructure development- Micro and small business help in improvement and
development of national income by developing income of United Kingdom. This also helps in
growth and development of infrastructure like construction of bridges, school and roads. Any
country have good economy and employment it makes country developed. If any country has a
good infrastructure, it directly affect to the economy of that particular country in a positive way.
Turnover- SMEs indulge in several smaller, yet effective business activities which are
associated with enhanced turnover in terms of sales of commodities. This is important for
economy as this also enhancing the contribution which SMEs provide the economy in terms of
trade as well as revenue. Moreover, with consistent trade partners, this becomes quite an
effective affair which ensures such benefits to the economy quite consistently.
Small business and micro business accounted for 99.3% of every private sector
businesses, starting of 2018 and 99.9% were the micro and small sized. Total employment in
small business was £16.3 million and 60% of every private sector employment in United
Kingdom. 66% of United Kingdom companies said Brexit will impact on their business but only
21% of small and micro business started adapting the business process to prepare accordingly.
Similarly it affected on the small and micro business, to recover the losses there are certain
policies for such business and to solve that they took funds from the government. And this
helped them to grow small and micro business in UK.
P4. Importance of small businesses and business start-ups to the growth
Social economy is concerned with the mixed capitalist economy as in this public and
private sector organisations operates(The social economy . 2018). It also include the non profit
organisations which focuses in increasing the satisfaction level of its customer's in the best
possible manner. Start up and small business are important and helpful for growth and
development of social economy because these business helps in increasing revenues for country
so that government can develop the nation. For example, Funding Circle is one of the most
effective SMEs which is contributing to social economy through indulging in fundraising
activities to help the underprivileged population of the country (List of Top 5 Welfare
Organizations in UK, 2019). To make improvement and development in social economy, it is
important because it also help in resolving issues and problems. Small business is very important
and importance are given below:
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Enhancement of domestic business culture- In United kingdom there are several issues
faced by the country after the Brexit which created a negative impact on reducing profit for large
organization. In this situation start up and small business expended their business by giving
various services and goods to the customers according to their needs and demands. This raised
sales and also profitability that have positive effect on UK economy (Mazzarol, 2014).
Increasing awareness- When organizations facing issues and problems because of
fluctuation in economic which results in economic changes. This is very important for small
business that they can create awareness among the people that will help them to operate business
at marketplace. It will increase the rate of profit and also positively effect on the business in UK.
Motivate new and innovative products- Micro and small business basically based on
new and innovative ideas of entrepreneur. In United Kingdom, individuals are attracted towards
the innovative and new ideas which are launched by company. And this is also helps in growth
of UK economy as it increases revenues for nation so that government can evolve the country.
For the development and improvement social economy is essential, which solves the various
economic issues and problems of UK.
Providing number of job opportunity- Small and micro business create several
different employments for the people. Small business starts by a person and they provide
employment to other local people of UK which create a positive impact on social economy of
UK. Small business are new business which provide employment due to lack of employees to
generate business activities and hire individuals who do need the employment (Volery and
Mazzarol, 2015).
Engaging Individuals from Disadvantaged Groups- One factor which effectively
highlights the importance of small businesses and business start ups is that these organisations
seek talented individuals from even disadvantaged groups. They involve them into their working
circle, enhancing the standard of living of these people as well as their communities.
Leading on path of diversity- Business Start ups as well as small businesses incorporate
new ideas into their ventures, which differentiates them from larger organisations and expands
the scope of businesses environment through bringing diversity in working culture, practices as
well as offerings.
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LO 3
P5 Characteristic traits of successful entrepreneurs and difference between business manager.
Entrepreneurs and business managers are very much different because both of them have
to deal with different problems in the organisation. The major difference between entrepreneurs
and business managers are discussed below-
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Peter Jones Joanne Rowling
 Peter Jones is one of the biggest
entrepreneur and have a keen interest in
television, mobile, media, etc. Jones
introduced many business such as
phones international group, Jessops and
wines4business.com
 Characteristic- At the very young age
peter Jones showed keen interest in the
business. This is because he had a
wider vision related to the business.
The major vision was to combine the
vision and interest of starting a new
business. While on the other hand
managers does not have much wider
vision.
 Commitment- According to peter
individual has be put efforts for
achieving the desired commitment.
While the managers generally do not
put efforts in the business (Ratten,
2014).
 Joanne Rowling is the novelist, film
producer, philanthropist and a
screenwriter. One of the famous writing
of JK Rowling is Harry Porter series.
 Characteristic- Rowling had faced
many difficulties after completing the
education. But she continuous to work
hard for achieving the goals and also
inspired others to work well. While
manager cannot believes in slow
growth in the industry.
 Rejection fear- Rowling believed in
facing the fear in the best possible
manner. But manager can easily make
changes in the goals and objectives if
they have fear of rejection.
 Skills- According to perter, individual
must have certain skills and knowledge
for achieving the task and objectives. so
that decision can be taken in the right
manner to overcome the barriers. But
managers are not able to take right
decisions.
 Peter believes in continuous learning so
 Skills- Major focus of Jo was to make a
good career to that success can be
achieved. Like she changed her
working style so that goals can be
achieved. While it is difficult for the
manager to change the way of working.
 According to Joanne, behavioural and
physical skills can be developed by the

that skills can be increased. While on
the other hand manager only performs
the duties and tasks. For example- The
current business of Peter Jones has
helped him in achieving its goals and
target within limited period of time
(Peter Jones: Phones International
Group, 2019). With the help of Phones
international group entrepreneur was
able to satisfy the need of customer's as
per their current need.
individual in the proper manner. But
manager can do this for a particular
assigned task.For example- After
performing various philanthropic
activities JK Rowling was able to
increase the satisfaction level of society
(J.K. Rowling, 2019). Major changes
were also taken to improve and enhance
the skills for the achievement of future
goals and actions in the best possible
manner.
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P6) Assess how aspects of the entrepreneurial personality reflect entrepreneurial motivation and
mindset.
The perception of different entrepreneurs differs from each other which allows them in
creating good relationships with their employees and also focuses on making improvement in
their loyalty. As their loyalty will help the business to grow and develop. The loyalty of
employees bring motivation in them at their own as their loyalty reflects upon their dedication
and satisfaction towards their job (Karadag, 2015). So it is important for the entrepreneurs to
acquire some specific skills so that difficulties faced by them could be easily resolved. Mindset is
the combination of various assumptions or methods used by the individual for performing
activities in the proper manner. Effective mindset drives proper decision making. For example
personality of Peter Jones has helped in planning various things in advance. As by doing this
Jones was able to increase the satisfaction level of its customer's which has also resulted into
increase in certain skills and characteristics.
There are several types of mindsets which are discussed below:
Business Mindset- This mindset refers to the attitude and thinking pattern of an
entrepreneur towards performing effective business activities. Each entrepreneur must have a
positive business mindset in order to succeed in the market.
Growth Mindset- This effective mindset is related to the frame of mind within
individuals that encourage them to grow within their organisations and ensure continuous
improvement in their business operations.
The skills of an entrepreneur can be determined with the help of under explained Big
Five Model of Personality which is described as under:
Openness to Experience: The first aspect which is explained in this theory includes the
preferences, active imagination and internal feeling of an individual. It is important for the
entrepreneurs to have these traits in achievement of goals and objectives of the organisation. The
entrepreneurs should be free to share their experiences with their employees so that they could
also make use of them and provide benefits to the company (Solomon and Matthews, 2014). This
aspect appropriately helps an individual to enhance the need of independence and encourage the
same within their employees, which is quite effective to motivate their entrepreneurial actions
and create better experiences.
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Conscientiousness: The following aspect refers to the focus on entrepreneurs on the
goals and objectives of the company so that the overlapping of work can be avoided and
company can achieve their set targets within the specified period of time. This motivates them to
enhance their focus on the careers and develops a sense of achievement effectively.
Extraversion: In this aspect, the focus is made on maintaining good relations with their
employees by becoming assertive, talkative and societal to their employees. The need to do this
because the company wants to retain their employees for a long period of time.
Agreeableness: The following trait focuses on making improvement in the motivation
level of their employees by cooperating, coordinating and providing them trust. This allow them
to balance power as well as control within the overall organisation that is a motivating factor for
the entrepreneurs.
Neuroticism: In the last aspect of the theory, the focus is on treating all the employees of
the organisation equally so that the companies could achieve efficiency in the work of their
employees as equality will remove all bad feelings from their mind. It also aims at treating all the
employees equally and removing the negative emotions from them (Mugler, 2017).
However, there are several factors that are essential to be discussed along with the
personality of entrepreneurs, which lead to their effective motivation. These are mentioned
below:
Consistent Growth- One of the major factors which motivates individuals is a consistent
and timely growth. It could be seen as a positive outcome of their actions which could drive them
to work even more effectively.
Wealth Creation- Another essential factor is wealth creation. One's the actions pay off
and create appropriate wealth, reflects effectively towards motivation in their functioning.
All these aspects effectively indicate the motivational drivers within an entrepreneur.
Moreover, they drive as well as enhance their entrepreneurial capabilities in terms of ensuring a
proper growth, sense effective power and control as well as instil the same in their subordinates,
ensuring collective growth.
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LO 4
P7) Examine, using relevant examples, how background and experience can hinder or foster
entrepreneurship.
Background plays an important role in the success of an individual. An individual learns
from their own experiences while coming across in different stages of life. With the help of
background and experiences, it becomes easy for them to handle challenges and also in
overcoming them. Continuous experience increases the curiosity of an individual to explore
more and face more challenges to increase the experience. Peter Jones and Richard Branson are
the two examples of people who had learned a lot from their experiences and had become
successful entrepreneurs in the today's world (Obeng, Robson and Haugh, 2014).
Peter Jones' family background was quite supportive of him of effectively providing
appropriate and necessary education and lifestyle that supports him in his career. He attended
private school as well as joined Desborough College, where he developed necessary skills related
to economics and other entrepreneurial aspect. Peter Jones took a dream from his little age to
start a venture so that when he is at the age of 16 he started to sell computer under his own brand
name and at the age of 20 peter started a cocktail bar which brings distractions him from his
computer business that make huge loss but having positive attitude, Peter Jones did not stop him
so as to achieve the dream of becoming a successful entrepreneur. In the year 1998, Peter invest
amount in phone business which makes him a successful entrepreneur.
The other example of successful entrepreneur is Joanne Rowling as he first completed her
graduation but facing lots of struggle during getting his first job. Though she had a tough
childhood, her parents were always supportive of her writing and so much, as that they worked
towards providing her necessary education for the same. Apart from parents, her friends too
supported her writing and provided her effective feedbacks to improve this skill. Even though
she regretted studying French at University of Exeter, she used the same towards her skills and
became better in writing. Joanne Rowling is a novelist and story writer due to which he has been
approached too many process and explained her story but failed to impress anyone. Due to this,
Joanne Rowling faced twelve rejection but due to self confidence and commitment and by use of
creativity enable her to become a successful writer of version serial named as Harry Potter
(Zaridis and Mousiolis, 2014).
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CONCLUSION
The above project is concluded that entrepreneurship is a process of running, producing
and launching a new business which ban be small. There are different types of entrepreneurial
ventures and various typology of the entrepreneurship. These can help to develop and grow the
business at large scale. There are differences in between entrepreneurial venture which is depend
upon characteristics, roles and objectives. There are also similarities in these entrepreneurial
ventures. Impacts of the micro and small business are also included and also their importance.
Skills and traits of a successful entrepreneur because specific skills and traits make the business
more successful in the market in a short time.
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REFERENCES
Books and Journals
Burns, P. and Dewhurst, J. eds., 2016. Small business and entrepreneurship. Macmillan
International Higher Education.
Burns, P., 2016. Entrepreneurship and small business. Palgrave Macmillan Limited.
Hatten, T. S., 2015. Small business management: Entrepreneurship and beyond. Nelson
Education.
Julien, P. A., 2018. The state of the art in small business and entrepreneurship. Routledge.
Karadag, H., 2015. Financial management challenges in small and medium-sized enterprises: A
strategic management approach. EMAJ: Emerging Markets Journal. 5(1). pp.26-40.
Mazzarol, T., 2014. Research review: A review of the latest research in the field of small
business and entrepreneurship: Financial management in SMEs. Small enterprise
research. 21(1). pp.2-13.
Mugler, J., 2017. The climate for entrepreneurship in European countries in transition. The
blackwell handbook of entrepreneurship, pp.150-175.
Obeng, B. A., Robson, P. and Haugh, H., 2014. Strategic entrepreneurship and small firm growth
in Ghana. International Small Business Journal. 32(5). pp.501-524.
Ratten, V., 2014. Future research directions for collective entrepreneurship in developing
countries: a small and medium-sized enterprise perspective. International Journal of
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Sahut, J. M. and Peris-Ortiz, M., 2014. Small business, innovation, and entrepreneurship. Small
Business Economics. 42(4). pp.663-668.
Scarborough, N. M., 2016. Essentials of entrepreneurship and small business management.
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Solomon, G. and Matthews, C., 2014. The curricular confusion between entrepreneurship
education and small business management: A qualitative analysis. Annals of
entrepreneurship education and pedagogy, pp.91-115.
Volery, T. and Mazzarol, T., 2015. The evolution of the small business and entrepreneurship
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Zaridis, A. D. and Mousiolis, D. T., 2014. Entrepreneurship and SME's organizational structure.
Elements of a successful business. Procedia-Social and Behavioral Sciences. 148.
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