Entrepreneurship Capabilities of Steve Jobs

This article explores the entrepreneurship capabilities of Steve Jobs and his journey to success. It discusses his traits, such as initiative, confidence, and social skills, and how he utilized opportunities in the market. It also delves into the resources he utilized and the importance of resource management. Read more on Desklib.

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Context of the Entrepreneur:
The entrepreneurship capabilities of Steve Jobs is one of the most debated aspect of
business growth studies. This legendary leader was the most successful in pioneering the
growth of technological usage in the business and other sections of the lifestyle. He happened
to be very inspirational for many of the followers as well those who want to become
successful through their innovative management a leadership skills applied in the business.
This entrepreneur realised his passion for innovation from his school life therefore pursued
that path by getting placed in the Hewlett Packard Company as an intern. Later in his life
Steve stated his business with another Steve (Steve Wozniak) by selling blue box. This
innovative device was a life changing innovation after which the entrepreneur did not have to
look behind.
The traits that this particular entrepreneur possess are initiative, confident and social
skills. His initiative to think beyond what is already present has made Steve Jobs to be the
most successful entrepreneur of all the time and his company Apple Inc. to be one of the
largest technology giant in the world. Steve had the confidence in his decisions and actions
which he implemented when started his small start-up in the garage with his friend. He was
confident about his skills and innovating thought process that was effectively reflected in his
works. The types of devices his company make are unique and create path for the other
innovators to bring improvement (Nisha et al., 2018). The need of the markers and the
background of the customers manipulated the innovation process of Steve jobs. This
entrepreneur from the very beginning when brought blue box in the market, thought about the
welfare of the society. This device opened path for the customers to make free calls across
the country. Like all other innovation, the phones, Pcs and other devices all gave the
customers path for self-improvement. The entrepreneur had the initiative to empower his
customers in every ways and this is seen in all the products of Apple Inc.

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The company started by the entrepreneur was initially a small start which changed the
way people used to see computers (Arocha 2017). In most of the countries the company does
not have it manufacturing braches in every part of the world but ventures in every market
through import and export of the rages of products. From the entrepreneurship journey, this
entrepreneur learnt some most important things which are-
 Always focussing on the positives and not on the negative or downs in the lives.
 Learning new things whenever and wherever possible
 Learning to judge risks to decide the next steps
 Learning from the failure
 Feeling the heart’s desire and pursue passion
 It is never early to get started
 Learning from the other’s innovation
 Respecting obstacles to gain opportunities for success
 Not acting immorally in the business
All of these factors helped Steve Jobs to become a legendary entrepreneur who are being
followed even after he has passed away.
Opportunity:
Being a successful entrepreneur Steve Jobs always utilised the opportunities market or
customer trends had given him. At some point of time, the entrepreneur did not wait for the
market trend to change of this growth but changed the course of thought in his favour. There
are some very effective tactics that the entrepreneur used in finding opportunities in the
market. Through the process of customer segmentation and purchase situation analysis
process, the entrepreneur has grabbed the global market of technology. The sharing of
common characteristics and purchase decision making of the markets have given the

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entrepreneur cope to enhance the process of public relations. There is an idea commonly
practices by the other companies that refers to “launch it like Apple”. This means the
opportunity finding process either the develop new products or for that matter launching new
products to the world market tis entrepreneur has set a level which are followed by most of
the brands. Not only the identification of the national market of the US but also the analysis
of the foreign markets, the entrepreneur has set rules for the other managers to find the
opportunities to create product variation as well as launch. The company often operates in the
saturated market where there is no scope for innovation or new product launch, from there
also the company finds out opportunities by environment analysis of the markets.
The opportunities in the market were also found out by the process of direct and
indirect competitor analysis. After analysing the demand and purchasing situations the
entrepreneur also analysed the supply. By knowing the existing players in the technology
market, where the company has been operating are going to compete are essential while the
entrepreneur is evaluating the opportunities. The evaluation of the product as well as brands
operative in the market, their value proposition and their levels of competitive advantages
were important for Apple Inc. when it started its business as well as the time it was under the
surveillance of Steve Jobs. The indirect competitor analysis was followed by Steve where he
used to evaluate the importance of the substitute industry or those which are suppling the
items to the other brands to develop similar types of products (Russo et al. 2018). In addition
to this the packaging industry or the important export facilities of the countries or the new
market were in the list of evaluation of Jobs while he used to find opportunities.
The main USP of Apple Inc. is the high dependence on the innovation that gives it the
growth potential for the overcome any type of threats. This increases confidence of the
entrepreneur as well as the employees or partners working with him by giving them the
opportunity need for success. The innovation methods which the company of Steve Jobs

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follows are completely followed by all the other international business focusing on
technology. The innovation process of this company is so very unique that no other tech
giants can offer this type of speedy innovation.
Resources:
The important of resources in the establishment and growth of company among which
some are easily available and some are not. These can be investments, labour, equipment,
human resources, customer information and copyright (Payne 2017). All of these resources
help the companies to be competitive and gain opportunities to survive any type of situation.
There are various types of resources whioch the company possesses and uses when necessity.
The resources of the companies are often tangible and often intangible. The resources that
most of the large, small and medium companies possess for successful business are physical
financial, human and intellectual resources.
Initial resources:
The initial resources that this particular entrepreneur possessed were the hardware
parts, electrical components, storage facilities, inventory and building as garage where the
Steve initiated his start up. The initial resources also included cash as profits by selling the
blue boxes that was developed by the entrepreneur before he established Apple Inc. there was
no employees initially but the entrepreneur and his friend or partner used to develop the
products and run the business but later they employed few employees when the business
grew. The most important resources that this entrepreneur possessed was a great knowledge
about the innovative process to develop unique devices.
Sources of resources:
With time, the business of Steve Jobs increased so also the resources like highly
skilled employees, psychical capital, Apple stores, industrial design, factories, storage

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facilities, equipment, buildings and inventory. The financial resources like credit, cash, loans,
bonds and bank deposits were also grown. The intellectual resources like patents of the
products, proprietary knowledge and customer data were grown so that the company gain
more opportunities to face the challenges. The sources of these resources are collected from
different markets and regions through the process of import of the physical products and
through outsourcing of the human resources.
Resource utilisation:
The resources are properly utilised both effectively as well as efficiently through
resource management process. The company has effective resource management capabilities
that includes the ideas to make sure one have enough psychical resources for the business
(Volk et al., 2015). This management process of Apple Inc. also incorporate the capability
that the company does not waste the resources when have overabundance of the products or
employees. Therefore the organization has the efficiency to have the knowledge of their
limits and act accordingly. This makes the company to operate ethically and treat the
resources professionally, the effective use of human resource has made the company to be
one of the most preferred company to work with in the world. The organisational culture and
the resource management process prevents any unethical decision making of the entrepreneur
in the past as well as in the present. There is no such sever dispute regarding the IP process
with the company and even if this happens, the company overcome the issue effectively.

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References:
Arocha, J. B., 2017. Getting to the Core: A Case Study on the Company Culture of Apple
Inc.
Nisha Talati, M.B.A., Ferris, T., Desai, S., Nag, D., Patel, M., Kowey, P., Rumsfeld, J.S.,
Russo, A.M., Hills, M.T., Granger, C.B. and Mahaffey, K.W., 2018. Rationale and design of
a large-scale, app-based study to identify cardiac arrhythmias using a smartwatch: The Apple
Heart Study.
Payne, B., 2017. Brand Positioning and its Usefulness for Brand Management: the Case of
Apple Inc. Newcastle business school student journal, 1(1), pp.51-57.
Volk, G.M., Chao, C.T., Norelli, J., Brown, S.K., Fazio, G., Peace, C., McFerson, J., Zhong,
G.Y. and Bretting, P., 2015. The vulnerability of US apple (Malus) genetic
resources. Genetic resources and crop evolution, 62(5), pp.765-794.