Growth Strategy for Ledbury: Product Development Strategy

MKT4007 Entrepreneur Research Project
Registration of proposed research subject
Name:
Student number:
I am undertaking an investigation over emerging business opportunities for the
Ledbury to attain higher growth and success.
Proposed subject:
The proposed subject for this project proposal is “To conduct an investigation
over the growth strategy for the Ledbury by the means of product development
strategy:.
Justification for your selection of company/brand/tool:
The present study is developed to analyse the growth opportunity for the
business via the implementation of effective and suitable tools and techniques in the
manner to developing a product development strategy as it is effective in capturing a
wider market to attain higher growth and success (Ledbury, 2018). Therefore, in the
modern business era the primary obligation of each small as well as large business
enterprises is to attaining higher growth and success and for this suitable strategic
implementation is effective for the business to attain higher growth and success. The
company is growing from the past few years and seeking for higher development and
the growth within wider market. However, for attaining higher opportunity in the
market Ledbury Restaurant is concern over featuring a effective facilities to the
customers in which they provide offer online food facilities and deliver them at the
door of the buyer, thus this helps the business to enhancing the customers base via
attracting more and more customers. In the pandemic of COVID 19 the restaurant is
not able to offer dining facilities so they can gain effective benefits via offering online
food facilities to the customers via maintaining all the safety measures from COVID
19. The company will gain well with the support of applying product development
strategy, this will be supportive for Ledbury in increasing the performance of the