Growth Strategy for Ledbury Restaurant

Entrepreneur Research
Project

Table of Contents
.........................................................................................................................................................2
Proposed Research Subject..............................................................................................................1
Research Background and Introduction ..........................................................................................1
Literature Review ............................................................................................................................2
Research Methodology....................................................................................................................3
Analysis ...........................................................................................................................................4
Situational Analysis................................................................................................................4
External Market Analysis ......................................................................................................6
Risk Analysis .........................................................................................................................9
Growth Strategy Proposal ....................................................................................................10
Recommendation to the company .................................................................................................10
Conclusion.....................................................................................................................................11
References .....................................................................................................................................13

Proposed Research Subject
The proposed subject for this project proposal is “To conduct an investigation over the
growth strategy for the Ledbury by the means of product development strategy:
Research Background and Introduction
The primary aim of this study is to develop the growth opportunity for the business through
implementing the product development strategy, thus it is an effective tool which will be
imperative for the business in the case to enhancing the operations and functions of the business
(Ramos-Rodríguez and et. al., 2012). In the modern business era, the key motive of each
business is to maximising the operations of the business and attains higher competitive edge. For
this businesses are concern over implementing the effective tools and strategies to gain higher
advancement and progression within market place. In the pandemic of COVID 19 the operations
and progression of the business are affected as this is a major global issue which has a wider
impact over the entire globe and the operations of business in each sector. Due to the widely
spread virus the businesses are not able to operate in suitable manner and for this businesses are
concern over implementing effective and suitable strategy to gain higher growth and progression.
In this present analysis study has been developed over the analysis of hospitality industry as it is
the major sector which is widely affected due to the issue of COVID 19 as due to the widely
spread virus the individual are not moving out from the house and are not consuming outsider
food as the operations of hostel and restaurant business are influenced badly. Ledbury is a well
recognised restaurant in London. Therefore, the restaurant is located on Ledbury Road, Notting
Hill, London, England. This restaurant is opened in the year of 2005, under head chef Brett
Graham. It is the sister restaurant of The Square, a two Michelin star restaurant in Mayfair,
London, with the same backers investing in both restaurants. The project contains the study
about developing the opportunity for the business in the manner to facilitating online food
facility to the people and delivers them at the door of the customers with considering all the
possible measures. Therefore, this is the most suitable strategy for the business to deal with the
economic issues and attracting more and more customers towards the firm and its offerings
(Poulston and Yiu, 2011). Product development strategy is the best suited strategy for Ledbury to
dealing with the pandemic situation of Corona virus and gain higher growth and success.
However, a product development strategy is significantly refers as the strategy that is relay over
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developing new product and modifying available products so they appear new and offering the
products to the current and new market efficiently. Product development strategy is effective for
the business in the manner to attain higher growth and success.
Research Aim
“To conduct an investigation over the growth strategy for the Ledbury by the means of
product development strategy. A study on Ledbury Restaurant London.
Research Objectives
 To understand the concept of product development strategy in context to business.
 To identify the appropriate strategy that company can use to gain growth in global level.
 To determine the significance of internal and external evaluation to analyse the growth
opportunity for Ledbury Restaurant London.
 To access the impact of implementing product development strategy over increasing the
operations of Ledbury Restaurant London.
Research Questions
 What is the concept of product development strategy in context to business?
 What is the appropriate strategy that company can use to gain growth in global level?
 What is the significance of internal and external evaluation to analyse the growth
opportunity for Ledbury Restaurant London?
 What is the impact of implementing product development strategy over increasing the
operations of Ledbury Restaurant London?
Literature Review
A literature review is imperative area of an investigation which provides a detailed
theoretical perspective over a specific investigation area. Therefore, in the context to this present
report literature review is being developed to enhance the theoretical perspective to gather
valuable information. In this literature is being developed via the implementation of models,
theories and concepts that are valuable for the Ledbury Restaurant to determine the effectiveness
of product development strategy for the growth and development of the business (Veronica And
et. al., 2020).
According to Kuligowski (2020), SWOT is mainly stands for strength, weakness,
opportunity and threats. Therefore, it is an imperative approach which is widely implemented by
the businesses to develop an effective strategy through a comparing internal factors like strength,
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