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Entrepreneurial Design Thinking

   

Added on  2020-03-16

14 Pages3382 Words51 Views
Running head: ENTREPRENEURIAL DESIGN THINKINGEntrepreneurial Design ThinkingNameInstitution

ENTREPRENEURIAL DESIGN THINKING 2Table of ContentsABSTRACT........................................................................................................................3INTRODUCTION................................................................................................................4Design and design thinking4Design thinking framework5Design thinking and innovation5Challenges of innovation in business6Product development6Design thinking in product promotion7Customer Journey mapping7Principles of design thinking8Design thinking and services of internet8Problem identification and solving using design thinking9Design thinking and communication9Application of design tool in real life10Conclusion11References.........................................................................................................................12

ENTREPRENEURIAL DESIGN THINKING 3ABSTRACTDesign thinking is the mother of innovation. In this report, I discussed the benefits of design thinking to eLearning and entrepreneurs. It helps marketers to be competitive in the market, identify new ideas as well as solutions to the problem. The challenge discussed was marketers’ difficulty in attracting customers due to poor products. Solutions to product problems were discussed. The paper discusses creativity and design tool as a way of improving products togain customers. The paper involves processes used in design thinking so that entrepreneurs follow the right procedure. I have also discussed how design thinking influence product promotion. The diagrams and designs that are eye appealing to attract customers. Ways of the identifying problem involve feedback and interview. This was also discussed in the paper. All these factors when understood will help me gain knowledge in my future career.

ENTREPRENEURIAL DESIGN THINKING 4INTRODUCTIONIn the world today, people have focused on applying entrepreneurial knowledge and skills to better their lives in terms of running their individual jobs. Many entrepreneurs are having difficulties in attracting customers and making huge profits. The worst thing is that Customers are running away from this supplier resulting in damages and loss of items. The solution lies in the field of design that has enabled people to be innovative and creative. This creativity aims at making them competitive in the market by making products different and of value to the customers (Adams, Daly, & Mann, 2011). It also helps in finding solutions to problems.Design and design thinkingDuring my first lecture of the first week, we began by an introduction from students and lecturer. I was so keen to know more about the content of the unit. The lecturer introduced the unit and finally discussed entrepreneurship and design thinking basics. We covered the definitionof design thinking and the differences between design and design thinking (see blog # 2). It was defined as a method used by entrepreneurs to solve clients’ problems and give them solutions. It is more focused on the solution than the problem itself. This helped me form a basis of what my expectation at the end of the unit. It also helped me as an entrepreneur to know the methods to use in solving clients problem. In addition, I had a problem capturing information since the lecture spoke in a low tone. This made me attend the next lesson prior to time so that I occupy the front seat next to the lecturer. The basics of design thinking are that it requires imagination, reasoning and exploring possibilities (Alves, Marques, & Visser, 2006). This helped me to generate the desired outcome to the customer.

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