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SECTION 1: INTRODUCTION Entrepreneurial Development

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Added on  2021-01-01

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This business idea can be developed as a large scale bakery venture and can facilitate the customers with high quality bakery and confectionery products with unique offers so that overall experience of customers can be modified and organisation will increase its customer base and market share in market. This business idea can be developed as a large scale bakery venture and can facilitate the customers with high quality bakery and confectionery products with unique offers so that overall experience of customers can be modified and organisation will increase its customer base and market share in market.

SECTION 1: INTRODUCTION Entrepreneurial Development

   Added on 2021-01-01

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Table of ContentsSECTION 1: INTRODUCTION.....................................................................................................1Proposed Development...........................................................................................................1SECTION 2: ....................................................................................................................................2OPPORTUNITY FORMATION.....................................................................................................2Perceived Uniqueness of Product ..........................................................................................3SECTION 3......................................................................................................................................3Section 4 CONCLUSION................................................................................................................9REFERENCES..............................................................................................................................11
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SECTION 1: INTRODUCTIONEntrepreneurial development can be defined as a process of improving skills andunderstanding of individuals which can be improved by them through making engagement ofthemselves in training, seminars, class programmes etc. Whereas, entrepreneurs performs severalactivities of setting or managing their own organisation. Therefore, it is very necessary for eachentrepreneurs to engage themselves in these development so that efficiency of their business canbe improved easily. For completing this project Delicio Patisserie is taken which is a UK basedconfectionery that offers Pastry, Bakery products and other confectionery items such as cookies,chocolates etc. this report will discuss about the importance of entrepreneurial development andbusiness expansions. Main purpose of this business business idea is to provide a betterexperience to the customers and fulfil their demand of bakery products. Business will also focuson providing organic pastry for health conscious individuals. Central London is the selectedlocation where the bakery will be established as it will be prove beneficial because a vast numberof customers visits in a day which will be lead the organisation towards growth and sustainabilityin market. In modern world, it is very important for the entrepreneurs of bakery to considerdemands and wants of customers along with providing them good quality in bakery products sothat high success can be gained in marketplace (Zellweger and Sieger, 2012).Proposed DevelopmentBeing a business venture that will meet with bakery needs of customers in Londonmarket, business idea of this will includes a wide scope of becoming a growing bakery across theUK. This business idea can be developed as a large scale bakery venture and can facilitate thecustomers with high quality bakery and confectionery products with unique offers so that overallexperience of customers can be modified and organisation will increase its customer base andmarket share in market. As a result of it, Delicio Patisserie will easily take growth andsustainability in London market which will helps them in expanding their market share in othermarket areas. Organic chocolates are highly preferred by the customers so that this idea haveadopted by entrepreneurs to launch new organic pastries in market. With the help of this idea,entrepreneurs of Delicio Patisserie have opportunities of gaining high competitiveness inmarketplace. Along with it, some mission and vision for growth should be also formed by theentrepreneurs of venture such as capturing market share of confectionery sector up to 50%1
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whereas, vision should be related with promises of organisation with customers such as visionstatement of Delicio Patisserie implies to deliver quality products leadership can be gained inmarket. With the help of it, popularity of business will be increased in market which willautomatically enhance the market share and customer base of firm. Through focusing ondelivering quality products, good experience of buying will be taken by customers which willlead new venture towards healthy relation with customers. This can be possible whenentrepreneurs of new venture having good team of workers within their workplace becausewithout experienced workers they can't provide effective services to the customers which willlead their new ideas towards failure in market. Good team of workers will provide bettercontribution in satisfying needs of customers which will automatically increase the growth andcustomer base of firm in market (Van Doorn, and et.al., 2013). Along with it, by taking supportof experienced and knowledgeable employees entrepreneurs of Delicio Patisserie will be able inachieving high growth and competitiveness within a small period of time. It is also important forentrepreneurs to make effective portfolio of bakery products of different culture in shop so thatultimate experience can be provided to customers. Moreover, by forming well-structuredmarketing strategies and plans, new venture i.e. Delicio Patisserie can easily take rapid growthand sustainability in market within a shorter span. SECTION 2: OPPORTUNITY FORMATIONBusiness idea such as introducing new bakery in London market which has beenincorporated by executing a brief investigation of market and needs and wants of customers ofUK. This idea has been developed by entrepreneurs through analysing bakery shops and theirofferings in market. As a result of it, it has been founded that these shops are charging heavyprices on their offerings due to which customers are not preferring their products. Along with it,it has been also identified that customers of UK are more health conscious so that launchingbakery with organic pastry will prove beneficial as it will attracts the large number of customerstowards products and services of firm which automatically improve brand image of new venturein market. 2
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