Entrepreneurial Development for Heaven Resort-Hotel for Dogs

ENTREPRENEURIAL DEVELOPMENT
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Table of Contents
INTRODUCTION...........................................................................................................................3
BUSINESS OBJECTIVES..............................................................................................................3
VALUE CREATION: CUSTOMER VALUE PROPOSITIN CANVAS.......................................4
VALUE CAPTURE: LEAN BUSINESS MODEL CANVAS.......................................................6
Key Partners................................................................................................................................6
Key activities...............................................................................................................................7
Value Propositions......................................................................................................................7
Customer relationship.................................................................................................................7
Customer Segments.....................................................................................................................7
Cost structure..............................................................................................................................7
Channels......................................................................................................................................8
Revenue streams..........................................................................................................................8
Sources of finance ......................................................................................................................8
CHIEF MARKETING OFFICER PLAN........................................................................................8
Proposed Marketing strategy.......................................................................................................8
Marketing mix.............................................................................................................................9
Target Market ...........................................................................................................................10
Marketing Campaign.................................................................................................................10
CRITICAL EVALUATION OF THE PLAN................................................................................11
SUMMARY...................................................................................................................................12
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INTRODUCTION
A “lean start-up” is a methodology utilised to establish a new business or produce a new
product for an already existing company. The “lean Start-up” gives a scientific approach to
develop and manage start-ups and get the products they want to meet the needs of customers.
The “lean start-up” methodology will drive a “Heaven Resort”, how to steer, when to persevere-
and grow, and when to turn a business with more acceleration. This is an ethical approach to the
development of the new product. Several start-ups initiate with this idea for the products that are
wanted by people. They spend months or even years on the business, perfecting that services and
products in a basic form, to the potential consumer. When they cannot get approval from
consumers, this is repeated as they did not speak to potential consumers and decided whether or
not products or services were interesting. In accordance with a research study, 24 percent of the
adult population of the UK owns a dog that is an opportunity as there is a scarcity of dog hotels
in England (Amankwah-Amoah and Lu, 2019).
In this report the lean-start-up is “Heaven Resort-Hotel for Dogs”. The Heaven Resort-
Hotel for Dogs will facilitate various services to the customers. The services that will be
provided to the customers will be swimming polls with the trained staff, manicure, pedicure, etc.
The Heaven Resort-Hotel for Dogs will aim to provide luxurious stay and services to its
customers at quite feasible prices as per the services opted by the customers in accordance with
packages. The dog hotel is expected to attract customers who are dog lovers as well as own
dogs. The dog hotel, Heaven Resort-Hotel for Dogs will be located in London as the number of
dog owners in the locality is quite high which will have a positive impact upon the organization.
BUSINESS OBJECTIVES
The objectives of Heaven Resort-Hotel for Dogs that the organization will aim to
accomplish are listed below-
 To attain maximum profit by keeping costs low by building and finding relationships
with authentic designing operations, suppliers with a focus toward “lean efficiency” and
exploiting “economies of scale”, to name some methods, may bring more money after
paying the bills (Ataman and et.al., 2018).
 To generate more revenue is the fundamental financial objective of our business. The
growth of revenue comes from a focus on marketing and sales activities and is
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completely concerned with the “top-line earnings” – earnings prior to expenses.
Organisations often set goals of revenue with respect to an increase in percentage
instead of intending for particular amounts of the dollar. An entrepreneur might set an
objective of more revenue by 20% every year for the first three years of operations.
 The organization will at least aim to have a survival stage in the initial period as in to
avoid the declining stage. This goal will be accomplished by recovering the outstanding
debts completely and within the right time. This will lead to constant revenues for the
organization ( Bansal and Singh, 2019).
 The objective of the business will be to achieve at least 20% profit upon the revenues
after the six months of duration of business establishment. The objective is to provide a
healthy and positive aura to the customers with the dog friendly and trained staff.
 The objective of the business is to establish business chain of the organization in atleast
2 more cities in the next 5 years (Brenya, Arthur and Nyarko, 2021).
VALUE CREATION: CUSTOMER VALUE PROPOSITIN CANVAS
The “Value Proposition Canvas” is an instrument that may assist makes sure that a
service or product is positioned around the needs and values of customers. The value
proposition of our hotel is based on products and customers. The product includes gain
creators, which includes mobile app for tracking, customers can pay via mobile app, only well-
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