Entrepreneurial Development: Customer Value Proposition, Lean Business Canvas, Marketing Plan

This study material provides insights into entrepreneurial development, focusing on reducing wastage, improving profitability, and driving social change. Learn about customer value proposition, lean business canvas, and marketing plan. Discover strategies for reducing waste, improving customer engagement, and increasing profitability.

ENTERPRENIAL DEVELOPMENT

Table of Contents
1. INTRODUCTION.......................................................................................................................3
2. CUSTOMER VALUE PROPOSITION CANVAS.....................................................................4
3) Lean Business Canvas model......................................................................................................5
(4) Marketing and customer engagement plan.................................................................................9
(5) Financial and financial planning..............................................................................................10
Revenue stream..............................................................................................................................10
6) Invest/ finances is needed for lean entrepreneurial opportunity ...............................................12
REFERENCES..............................................................................................................................13

1. INTRODUCTION
Entrepreneurial development is considered to be an effective program which
aims to focus on identifying, nurturing and supporting the talents at bigger level. This in
turn is useful in bringing various new business leader into the market. This helps in
reducing employment, educational, health and environmental problems (What is
entrepreneurship development? – Business Entrepreneur, 2019). This helps in driving
change with innovation which helps in improving new products and gain access to the
new market which leads to higher profitability. Entrepreneurial development is very
useful in promotion of social change which in turn drives to innovation. This also have a
cascading effect on the economy which in turn helps in higher generation of cash.
Entrepreneurial development is very useful in creating social change, increasing the
national income, creation of job opportunities, increased innovation opportunities. It is
also useful in promoting research and development, enhancement in standard of living,
development of the community and also leads to economic growth. This report plan will
include customer value proposition, lean business model canvas, financing and financial
plan.
The Chief executive Officer of the company mainly focuses on taking several
decision for the organization. The CEO focuses on reducing wastage by effectively
selling ready made meals at a comparatively lower price. The main perspective of the
CEO is to improve the services of the company by integrating feedback screen into the
mobile application.
“Save a meal” strives to focus on reducing wastage by effectively selling ready
made meals at a comparatively lower price. The simple concept associated with this is
associated with the use of mobile application. In order to improve the services of the
company by integrating feedback screen into the mobile application. This in turn helps
in effectively meeting the expectations of the user. It also focuses on providing cheap
ready made meals in order to attract large number of customers. This in turn will result
in higher sales and profitability for the company. This in turn helps users in purchasing
meal from fast food, restaurants, bakeries, cafe, etc. The key partners associated with
the “Save a meal” plan are app stores, local shops, PayPal and credit cards. It also

focuses on developing a customer relationship with the help of social media, self service
and website.
SMART Objectives
 The profit of the company will increase by 10% in the next year, by 15% in the
second year and by 20% in the third financial year.
 The sales revenue of the company will increase by 15%% in the next year, by
20% in the second year and by 25% in the third financial year.
 The key objective to focus on contributing to preserve the environment, support
local business and save money.
 The company focuses on satisfying the high demand in order to reduce wastage
of food.
2. CUSTOMER VALUE PROPOSITION CANVAS
Customer value proposition canvas is an effective tool which helps in ensuring
that the products and services is mainly associated with what are customer value and
needs. It helps in ensuring that there is a fit between customer needs and value
(Pokornáand et.al., 2015). Value proposition is mainly classified into products and
services, gain creators and pain relievers. Customer profile is mainly classified into
gains, customer jobs and pains.
Value Proposition Products and services: “Save a meal” is considered to be a products and
services which in turn focuses on providing cheap ready made meals at a
comparatively lower price. The company also tends to focus on satisfying the
high demand in order to reduce wastage of food. Gain creators: The company will gain partnership with app stores, local shops,
PayPal and credit cards. Users will be at key advantage to purchase meal from
fast food, restaurants, bakeries, cafe, etc. this in turn helps customers to provide
with wide range of food availability at a very low price ( Sheehan, and Bruni-
Bossio, 2015). This company also focuses on regular quality check by taking
feedback from the customers by integrating feedback screen into the mobile
application. Another major advantage to the customers is that it accepts various
modes of payments through PayPal, debit cards credit cards which in turn makes

it more convenient for the customers. The value proposition of the business is to
earn money from the food which was supposed to be wasted.
 Pain killers: The company will focus on reducing waste food by effectively
analysing the demand of the food by the customers. It will also focus on
improving global warning effects by reducing carbon dioxide levels. This leads to
higher business efficiency and operations.
Customer profile Gains: The company must focus on reducing quick payment method by
effectively integrating various payment option in order to make it more convenient
for the customers (Razo-Zapata, Chew, and Proper, 2016). It is also very useful
in reviewing its customers which in turn is useful in carrying out business in a
systematic and efficient manner. It also focuses on time saving by delivering
products and services at the doorstep of the customers. “Save a meal” focuses
on reducing carbon dioxide levels and also focuses on reducing food wastage
(Äyväri, and Jyrämä, 2017). It tends to provide various different cuisine from
different fast food, restaurants, bakeries, cafe, etc. at a lower price. Customer jobs: It is mainly concerned about the environment. Low income level
and disposable income of the cursoriness are considered to be as the major
factor which in turn affects the operations of the business (Kyhnau, and Nielsen,
2015). Busy schedule of the customer is also considered one of the major factor
associated with the customer job.
 Pains: This factor is mainly associated with the negative experience, risk and
emotions which in turn affects the functioning of the business and also
experiences of the customers (Sheehan, and Bruni-Bossio, 2015). “Save a meal”
tends to pay high amount of food which in turn largely influences the profit of the
company. Long waiting time is considered to be one of the major factor which in
turn influences the working of the business. Global warming is also considered
one of the pain for customers. Company not finding the best price in the local
area tends to affect the operations of the business which in turn affects the
operations and efficiency of the company (Razo-Zapata, Chew, and Proper,
2016). Not having sufficient time for cooking is also a pain for the “Save a meal”.

3) Lean Business Canvas model
This model is mainly adapted by companies in respect of reducing the waste in
products and also fulfilling their needs and wants at large scale. Thus, this model is
implemented in respect of satisfying the customer demands and also innovate new
strategies in companies in context of promoting the basic advantages new innovation
(Pieroni, McAloone and Pigosso, 2019). This model mainly carries 9 stages to
determined the overall techniques of promoting the innovation in market. The innovation
in respect of saving a meal carries various aspects which is to be undertaken in respect
of achieving new goal at global market.
Key partners:
The first stage is relating to the key partner as to attract the innovation relating to
save meal the key partner are resulting to local suppliers, restaurant or cafe shops
which are supping the meal to customer through online procedure. As lot of wastages
arises in respect of not reaching the meal timely or the delivery man is not delivering the
meal at correct address. Thus, through this aspects the key partner are involved in
respect of using them to set this innovation to get better results (Ojasalo and Ojasalo,
2018). In case of restaurants, they carry the major market chain and also attract the
customer, thus through this innovative aspects, they can save wastages by using the
appropriate use of raw materials and resources.
In context of bakeries, they are undertaken in respect of designing the meal as
per the customer demands. As the taste of the customer are changing, thus by
providing the meal as per their needs can reduce the wastages in the company and also
they can save cost and resources to bring more productive results. In the matter related
to paying the money through credit cards or pay pal, they also built strong relationship
with them so they can allow the customer to pay the money through bank and save
paper work.
Key activities:
In respect of signing up contract with the local shops resulting in getting more
ideas regarding implementing this aspects,. As every shops had different techniques to
promote their products in market, thus techniques are used in respect of signing the
contract regarding providing the meal at low prices (Lüdeke-Freund and Dembek,

2017). During certain time period, the meal are offered at the price lower than the
discount prices so that they can save the wastages and reuse the products for bringing
new productive materials.
App development is mainly undertaken in respect of attracting customer towards
the services at large scale. In respect of innovating a concept regarding 'Save a meal',
to develop app resulting in attracting large customer base. They can also use different
techniques to attract the customer interest through choosing unique techniques to
enhances the customer needs.
Key resources:
In this perspective, the resources are undertaken in respect of choosing the
partnership strategies to build strong relationship with the local stores. By this
procedure, companies can promote the products easily and also reach to large number
of customer through such promotional activity. As this is one type of online services
which deliver food from restaurant to customer, thus through this aspects they can save
money for innovation new project in business.
Value propositions:
In this aspects, the value of the food is undertaken in respect of earning money in
context of wastage of foods. This procedure can be adapted in respect of giving more
discount on foods on particular time period (Ju, Kim and Ahn, 2016). As by this aspects,
they can reuse the waste foods in better way. The meal which is promoted must be at
low cost so that they can attract the customer needs and also save environment through
managing the economy in right way.
Customer relationships:
This is one the major business canvas model in which the lean is imposed in
respect of examining the customer needs and demands. This can be done through
promoting the ideas through social media platform (Hruska and Maresova, 2019). In
this, the thoughts of the customer are viewed regarding adapting the particular
innovation.
Channels:
In respect of promoting the business ideas, channel is the major aspects as
through this procedure they can reach to large customer base (Dijkman and et.al.,

2015). As in respect of promoting the 'Save a meal' innovation, it can be done through
choosing the digital adds criteria. Through this aspects, they can reach to customer and
resolve their issues.
Customer segments:
They are segmented on the bases of various categories such as person not
preferring t0 buy costly food or students prefer fast food or food lovers who prefer all
types of foods. In such manner, the innovation can attract all customer segment and
also guide them, to implement this procedure to give better results.
Cost structure:
In this, structure is managed in context of managing the overall marketing
strategies and techniques which is adapted by companies in respect of promoting the
innovation through online. As higher salaries of the employees also motivate them to
bring innovate ideas at work place.
Revenue streams:
The main reason of determining the source of earning revenues is generated
through getting commission from each order (Bagheri and Movahed, 2016). As the
supplier will pay the commission in respect of getting any order from save a meal
options. Through this aspects they can reach to large number of customer and also they
are getting quality products at low price.
Key partners
 Local
suppliers
 Restaura
nt
 Cafe
shops
 Credit
card
Key activities
 App
developm
ent
 signing
contract
with local
business
Value
proposition
Earn money
from the
wastages
products.
Customer
relationships
Through social
media platform
Customer
segments
 Students
 food
lovers
 less
paying
customer
sKey resources
Partnerships in
respect of
promoting
Channels
Digital adds

innovation
Cost structure
Marketing techniques
Revenue streams
receiving commission
(4) Marketing and customer engagement plan
Market size of the firm is wide and its unique selling point is selling sustainable
products with reducing the wastage and provides a quality product to the customers.
The profitability of the company has been increased over the years which reflects that
the sales revenue of the company increases.
Marketing and engagement plan need to be developed for success of the business
idea. Now a day more and more people are spending time on social media platform like
Facebook in their leisure hours. Thus, in order to do marketing of the concept Facebook
will be used. Under this contact will be established with the individual that is doing web
analytics work. On Facebook business manager entire marketing campaign will be
launched in three stages which are awareness, consideration and purchase.
In the awareness stage main aim would be to create awareness about the product
and under this to broad audience in the specific city advertisement will be shown on
Facebook new feed (Kannan, 2017). Once, people get aware about the product
emphasis will be on product engagement. In order to promote engagement varied
advertisements will be prepare and by clicking on it one will land to the landing page of
“Save a meal”. On this site one will get detailed information about products and quality
assurance information. Apart from this, separate advertisements will be prepared where
by clicking on image CTA (Call to action) button one will come in contact with restaurant
employee and will get information about availability of product and quality. Such kind of
things will promote “Save a meal” and restaurants engagement with the prospective one
or traffic (Stephen, 2016).
Usually, people have common thinking that edible item available at low price will be
not of good quality. Such kind of misconceptions can be removed only by engaging with
the traffic or people. Engagement with restaurant employees and availability of

information will assist social institute to make its business idea acceptable to the people.
After completion of second stage, in third phase focus will be on conversion campaign
where through Facebook marketing advertisement will be shown to the people that are
in proximity area of restaurant (Järvinen and Karjaluoto, 2015). This will boost demand
of the product in the market and will assist social enterprise in achieving its target. Such
kind of accurate targeting and marketing plan will ensure that food does not get wasted
in the restaurants and can be reached to those that are in its need.
(5) Financial and financial planning
Measurement of viability of business idea is important and, in this regard, it is
necessary to evaluate cost structure in proper manner. It is very important to prepare
financial plans so as to make an idea about likely gain or loss that can be made in the
business in reality. Accordingly, adjustments can be made in business idea in advance
to solve business problem. Table given below reflect cost structure of the business firm.
Research cost will be $1000 because it is necessary to identify shopkeepers where
most of time moderate quantity of prepared item remain unsold. Further, research need
to be carried out about price at which they will be prepared to sold unsold item. Mark up
percentage will be added on cost so as to determine profitability in innovative idea for
“Save a meal” social enterprise. Menu preparation cost will be $500. Restaurants will
provide information about their menu and accordingly specific menu will be prepared by
“Save a meal” for each restaurant. To increase awareness FB advertisement will be
done and its cost will be $36000 for a year.
Table 1Cost structure
Research 1000
Development of portal 500
Preparation of menu 500
FB advertisement cost 36000
Total 38000

 Fixed cost- The fixed cost of the company includes advertisement cost which
counted as the fixed expense that needs to paid by the company for promoting
its products.
 Variable cost- It relates to cost incurred in developing portal, preparing the menu
etc.
 Semi variable cost- This is the cost that in linked with both variable and fixed
expenses that are research and development expenses.
Data collection
The company makes use of two main methods for collecting the quantitative and
qualitative data are primary and the secondary sources. The primary data relates with gathering
information in direct connection with the participant and structuring the questionnaire while
secondary data is gathered by published articles, journals and the books. These methods helps in
developing usefulness and reliability of the data and makes the data more and more valid.
Revenue stream
Table 2Estimated sale units in a year
Units sales estimate
Ja
n
Fe
b
Ma
r
Ap
r
Ma
y
Ju
n Jul
Au
g
Se
p
Oc
t
No
v
De
c
Fast food
40
0
42
4
44
9
47
6
50
5
53
5
56
7
60
1
63
8
67
6
71
6
75
9
Regular food
45
0
47
7
50
6
53
6
56
8
60
2
63
8
67
7
71
7
76
0
80
6
85
4

Fast food and regular food will be two income streams for the business firm.
Those who prefer fast food to eat can place order online. On other hand, those who like
to eat regular items can also place order. Thus, there will be two sources of revenue in
terms of product line. Each month it is expected that sales of the units will increased by
6% which cannot be considered huge growth rate. In reality growth rate of sales may be
higher than the excepted percentage.
Cash flow analysis
Table 3Cash flow analysis
Cash flow Jan Feb Mar Apr
Ma
y Jun Jul
Au
g Sep Oct
No
v Dec
Fast food
400
0
424
0
449
4
476
4
505
0
535
3
567
4
601
5
637
5
675
8
716
3
759
3
Regular food
675
0
715
5
758
4
803
9
852
2
903
3
957
5
101
50
107
58
114
04
120
88
128
14
Revenue
107
50
113
95
120
79
128
03
135
72
143
86
152
49
161
64
171
34
181
62
192
52
204
07
Expenses
Electricity 100 100 100 100 100 100 100 100 100 100 100 100
HR
100
00
100
00
100
00
100
00
100
00
100
00
100
00
100
00
100
00
100
00
100
00
100
00
Other 500 500 500 500 500 500 500 500 500 500 500 500
FB
Advertiseme
nt
300
0
300
0
300
0
300
0
300
0
300
0
300
0
300
0
300
0
300
0
300
0
300
0

It must be noted that profit is expected to increase continue in this business idea.
With passage of time many new restaurants will be added to the portfolio. HR cost is
low as it is social initiative and due to this reason contact will be established with the IT
engineers who would like to do social service as portal will developed by them. Profit is
expected to rose from $150 to $9807 and from earned profit again reinvestment will be
made in the business.
Break even analysis
Table 4 : Break even analysis
Break even analysis
Fixed cost 14000
Variable expenses 5
Sales 13.5
BEP 1647
Break even analysis is the approach under which minimum units that need to be
sold is identified so that entire cost of the project can be covered. As per above table
social enterprise need to sale 1647 units in the market in order to cover business
establishment cost and variable expenses.
Finance and financing
50% amount of total capital will be equity and remaining will be debt amount. Debt will
be taken at 7% interest rate and will be paid quarterly.
6) Invest/ finances is needed for lean entrepreneurial opportunity
In this aspects, the investment is needed in the lean model so that they can
prmoete4 the usefulness of innovation in market and reach to large customer base
through their innovative techniques. Through this aspects they can judge the customer
interest and also resolve issue in better way (Antikainen and Valkokari, 2016). In
respect of getting investment or finance from outsiders, they can promote this

innovation at global level so that wastages can be reduced and also economy can be
saved.

REFERENCES
Books and Journals
Antikainen, M. and Valkokari, K., 2016. A framework for sustainable circular business
model innovation. Technology Innovation Management Review. 6(7).
Äyväri, A. and Jyrämä, A., 2017. Rethinking value proposition tools for living
labs. Journal of Service Theory and Practice.27(5). pp.1024-1039.
Bagheri, M. and Movahed, S. H., 2016. The effect of the Internet of Things (IoT) on
education business model. In 2016 12th International Conference on Signal-
Image Technology & Internet-Based Systems (SITIS) (pp. 435-441). IEEE.
Dijkman, R. M. and et.al., 2015. Business models for the Internet of Things.
International Journal of Information Management. 35(6). pp.672-678.
Hruska, J. and Maresova, P., 2019. Design of Business Canvas Model for Social Media.
In Emerging Technologies in Data Mining and Information Security (pp. 63-69).
Springer, Singapore.
Järvinen, J. and Karjaluoto, H., 2015. The use of Web analytics for digital marketing
performance measurement. Industrial Marketing Management. 50. pp.117-127.
Ju, J., Kim, M. S. and Ahn, J. H., 2016. Prototyping business models for IoT service.
Procedia Computer Science. 91. pp.882-890.
Kannan, P.K., 2017. Digital marketing: A framework, review and research
agenda. International Journal of Research in Marketing. 34(1). pp.22-45.
Kyhnau, J. and Nielsen, C., 2015. Value Proposition Design: How to create products
and services customers want. Journal of Business Models. 3(1).
Lüdeke-Freund, F. and Dembek, K., 2017. Sustainable business model research and
practice: Emerging field or passing fancy?. Journal of Cleaner Production. 168.
pp.1668-1678.
Ojasalo, J. and Ojasalo, K., 2018. Service logic business model canvas. Journal of
Research in Marketing and Entrepreneurship. 20(1). pp.70-98.
Pieroni, M. P., McAloone, T. and Pigosso, D. A., 2019. Business model innovation for
circular economy and sustainability: A review of approaches. Journal of cleaner
production.
Pokorná, J and et.al., 2015. Value Proposition Canvas: Identification of Pains, Gains
and Customer Jobs at Farmers' Markets. AGRIS on-line Papers in Economics
and Informatics, 7(665-2016-45080), pp.123-130.
Razo-Zapata, I.S., Chew, E.K. and Proper, E., 2016. Visual modeling for value (co-)
creation. In 10th Int. Workshop on Value Modeling and Business Ontologies.
Sheehan, N.T. and Bruni-Bossio, V., 2015. Strategic value curve analysis: Diagnosing
and improving customer value propositions. Business Horizons.58(3). pp.317-324.
Stephen, A.T., 2016. The role of digital and social media marketing in consumer
behavior. Current Opinion in Psychology. 10. pp.17-21.
Online

What is entrepreneurship development? – Business Entrepreneur. 2019. [ONLINE].
Available through:<http://www.klientsolutech.com/what-is-entrepreneurship-
development-and-how-it-works/>

APPENDIX
Key partners
Local suppliers,
bakery shops,
customers,
delivery man,
manager, etc.
are considered
to be the key
partners
associated with
the Save a
meal.
Key activities
Signing up
contract with the
local shops,
promotion of the
particular
products and
services,
evaluating the
prices of the
products, etc.
are considered
to be key
activities to
enhances the
customer
needs.
Value
proposition
The values
delivered to
customer in
respect of giving
fair products
and also
relevant
information
regarding its
usage.
Resolving
customer issues
regarding
getting delay
delivery of
orders. We are
offering hygienic
food to
customers.
Mainly focusing
on youth and
adults who are
foods and prefer
fresh foods.
Customer
relationships
customer are
expected to
carry the
communicating
skills, so they
they can give
effective ideas
to them. We
established the
long term
relationship with
the customers.
It is costly as
company had to
appoint the
skilled and
trained person
to interact with
customer on
recurring bases.
Customer
segments
We are creating
values for
Students, food
lovers and less
paying
customers.
Food lovers are
most important.
Our customer
base is the
segmented
diversified
platform to build
large customer
base.
Key resources
Build strong
relationship with
the local stores,
customer
through such
promotional
activity, deliver
Channels
Through Digital
adds customer
segment is
build. They
integrated
according to the
taste of the

food from
restaurant to
customer,
human and
financial
resources,
physical
resources,
intellectual
property rights,
etc. are
considered to
be key
resources.
customer.
Through using
the digital adds
it attracts the
customer more.
By providing
innovative adds
to attract their
interest.