Entrepreneurial Development: A Key to Economic Growth and Innovation

Entrepreneurial Development

TABLE OF CONTENTS
1. INTRODUCTION.......................................................................................................................1
2. CUSTOMER VALUE PROPOSITION CANVAS.....................................................................2
(3) Lean business model canvas.....................................................................................................3
4. C LEVEL SPECIALIST CONTRIBUTION...............................................................................5
(5)Financial plan summary..............................................................................................................6
(6) Why invest in lean business opportunity?..................................................................................7
REFERENCES................................................................................................................................8
APPENDIX....................................................................................................................................10
APPENDIX 2............................................................................................................................12

1. INTRODUCTION
Entrepreneurial development is considered to be as an effective process which in turn
helps in improving the knowledge, capability and skills of the entrepreneurs with the help of
continuous training and development programs. The key point of entrepreneurship development
is mainly associated with the increase in the volume of entrepreneurs (Hayter, 2016).
Entrepreneurial development is considered to be crucial because it helps in creating wealth,
improve standard of living and also helps in driving change with continuous innovation and
creativity. This helps in enabling development of new products and services. Entrepreneurial
development is considered to be very crucial for the growth and survival of the economy.
“The Health Selection” is considered to be healthy food business where they focus on
offering delicious tasting meal which is made from high quality organic ingredients which will
be delivered straight to the door steps of the customers. This will help in giving benefit to the
individual body and mind. “The Health Selection” is considered to be the healthiest solution for
each and every age group which includes adults, children in accordance with special dietary
requirements, vegans and for the people who are on weight loss diet. “The Health Selection”
tends to offer menus from large variety of plans and variety of menus which in turn helps in
providing effective diet plan for each individual with the help of dietician. “The Health
Selection” tends to offer easy use of services and effective payment method in order to attain
higher operational goals and objectives.
The Chief Executive Officer (CEO) of the company is considered to be one of the most
administrative officer who intend to focus on taking decisions associated with carrying out the
operations of “The Health Selection” business.
SMART objectives of the CEO for the first three years of operations:
 The profit of “The Health Selection” company will increase by 8% in the second year and
by 10% in the third financial year.
 The sales revenue of the company will be 25% in the next year, it will further increase by
30% in the second year and by 35% in the third fiscal year.
 The net profit margin for the first year is expected to be 10%, for second year 15% and
for the third year it is expected to be 18%.
 “The Health Selection” company focuses on delivering high quality organic ingredients
food by personalizing the diet according to the individual.
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2. CUSTOMER VALUE PROPOSITION CANVAS
Customer value proposition canvas is an effective model which helps in ensuring that the
products and services of the company are effectively positioned by effectively complying with
the needs and values of the customers. This canvas helps in ensuring that there is a fit between
the specific product and market (What is the Value Proposition Canvas?, 2019). The value
proposition is further classified into gain creators, products and services and pain relievers. The
customer profile proposition is further classified into gains, pains and customer jobs.
Value proposition for Healthy Selection Gain Creators: “The Health Selection” is considered to be one of the innovative and
creative range of healthy food business which tends to offer fresh prepared food which in
turn is made from high quality organic ingredients (Pokorná and et.al., 2015). The gain
creator associated with “The Health Selection” business is that it also offers meal to
vegans and people who are on weight loss plan. Products and services: “The Health Selection” tends to focus on delivering healthy foods
and services to the customers. They also deliver the products and services offered by the
company at the doorstep of the customers. “The Health Selection” tends to offer easy use
of services and effective payment method in order to attain higher operational goals and
objectives.
 Pain Killers: “The Health Selection” tends to focus on alleviating the pain of the
customers, by delivering them meals and also offering wide range of ideas which in turn
mainly focuses on carrying out the operations of the business and attain higher customer
satisfaction (Sheehan and Bruni-Bossio, 2015). They also focus on developing an
application and online website which helps customers to order online. The customers are
also benefited from the advice of the dieticians in accordance to the needs of the
customers.
Customer profile proposition Gains: “The Health Selection” company tends to focus on providing services to the
customers who are focusing on weight loss. Eating healthy high quality organic food is
considered to be beneficial for the customers which helps them feel physically,
emotionally and socially better. It also tends to focus on avoiding allergies which in turn
made it easier with the help of customized ingredient selection by the dieticians and
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