INTRODUCTION Entrepreneurial Development

Entrepreneurial
Development

Table of Contents
INTRODUCTION...........................................................................................................................1
SECTION 1......................................................................................................................................1
Introduction on idea and brand proposed development..............................................................1
SECTION 2......................................................................................................................................2
Opportunity Formation................................................................................................................2
SECTION 3......................................................................................................................................4
Opportunity Development...........................................................................................................4
SECTION 4......................................................................................................................................9
Conclusion...................................................................................................................................9
REFRENCES.................................................................................................................................10

INTRODUCTION
Entrepreneurial Development refer to the capacity of an individual to develop as well as
manages the business venture by taking favourable risk to earn the profit. It simple refer to
setting new business by enhancing the skill as well as knowledge of an entrepreneur through
various training and development programme (Gibb, Haskins and Robertson, 2012). For the
better understanding of report Delicio Patisserie limited company has been taken which is
confectionery store situated in United Kingdom. This confectionery store offers various flavours
and types of cakes and pastries. The most innovative step of company is launch of Liquid
Nitrogen Ice-cream. Company also provide customisation in cookies and cakes as per customer
requirements which makes company different from other traditional approach bakeries. Along
with that it also provide the services of customised cakes to fulfil the requirements of customer.
This report covers the introduction of an entrepreneur idea as well as unique value proportion.
Along with that it carries a brief discussion on opportunity formation as well as opportunity
development. Lastly, conclusion will be made on on the process of entrepreneurship
development.
SECTION 1
Introduction on idea and brand proposed development
The entrepreneur idea of developing Delicio Patisserie which is a confectionery store was
initiated by three entrepreneur by offer various type of cakes and pastry. The main reason of
developing such entrepreneur idea was that they analysed the problem of customer that they have
to purchase those flavour or design only which are available in the market. So to overcome their
problem along with regular bakery product they also provide the facility of customised cakes.
Moreover, to make it possible they can appointed creative chefs and provide training to the
internal worker of the organisation. This training session and guidance of creative chefs can help
worker to gain the knowledge of various technique that help in the preparation of various design
as well as pattern of cake. Thus, respective brand has come up with various types of bakery item
such as biscuit, wafers, pastries as well as innovative design of cakes. Such as Ombre which is a
kind of celebration cake on which different colour combination is used for doing icing on the
cake. Ruffles which is an elegant design, animal print cake usually animal lover like these types
of cake, its also include basket weave cake that is basically ordered to celebrate bridal shower or
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mother's day. Hence, company offer various types of cakes for the celebration of different
occasions such as wedding or birthday function. Furthermore, above selected company can also
accept the orders or designs which are in the mind of customer this has made the entrepreneurial
idea customer centric. For instance, if customer order healthy like sugar free cake that needs to
healthy that company can prepare it accordingly. Therefore, customer can guide the company
about the flavour, design, base, size and so on.
Unique value proposition refer to the benefit the company is offering to its ultimate
consumer by satisfying their need or solving their problem (Hayter, 2016). It basically
differentiate the product of company with its competitors by explaining the value derived from
the product to consumer. In context to above mentioned company can basically target to those
young or adult generation that are more keen to order customised cakes. Along with that it cover
all those people who are throwing any function and want bakery product to celebrate their
function. However, the unique value proposition of selected company is that they can have
expertise manpower as well resources to cater the changing needs of people. Moreover, their
bakeries should have open kitchens so that customer can see through the process of
manufacturing cakes and gain reliability over company as they promote the clean working
environment.
In UK market, in order to propose the development of idea respective company can take
the help of social media such as Facebook and Instagram where it can post various pictures as
well as videos while manufacturing cake to make customer familiar with the brand as well as its
existing offerings. Along with that they can share the video clips of love ones such as couples
who cherish their celebration by recording their see their order and taste it. Hence, the platform
of digital media can has help the company to widespread its reach and gain huge customer base.
Furthermore, they can provide the facility of same day home delivery facility for which company
does not charges any additional expenses. Therefore, such convenience gains the loyalty of
customer.
In UK, most of the people purchase bakery products and this trend is increasing day to
day. People on occasion of birthday parties, weddings, ceremonies, Christmas parties and other
family and social functions prefers to buy bakery products like cookies and cakes. As per
market analysis this is most preferred business in UK. Identification of customer segment
provide assistance in formulation of strategy and implementation. It is right time for starting this
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