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Entrepreneurship Assignment | Entrepreneurial Ecosystems Assignment

   

Added on  2020-06-04

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ENTREPRENEURIALECOSYSTEMS
Entrepreneurship Assignment | Entrepreneurial Ecosystems Assignment_1

Executive SummaryPresent report is based on analysis on Automotive sector brand Volkswagen which has itsbusiness operations at global level. Overview of company is provided in which it is clearlydetermined that the organisation mainly deals in manufacturing luxurious and high qualityvehicles and has established its plants in different countries across the world. Research wasconducted with an aim to provide understanding to learner about the strategies applied byorganization to achieve growth and expansion of business operations. Findings of researchprovides information that company has achieved the highest growth in market as compared tocompetition due to its high quality products and services. Executives of Volkswagen wastargeted and they have provided information that company and its management believes ininnovation. The organisation has been ranked among top ten 10 companies in terms of its sales.It has been determined that Volkswagen is expected to cross approx. 99 million unit sales by theyear 2019. Various important theories and models was used by scholar which has providedunderstanding about factor that affects business growth. Company is also facing intensecompetition in Automotive sector because there are various substitutes brands available inmarket. In order to sustain its business, company will apply effective remove all its weaknessesand sustaining its growth in market.
Entrepreneurship Assignment | Entrepreneurial Ecosystems Assignment_2

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1OVERVIEW OF INDUSTRY AND COMPANY .........................................................................1Company Overview....................................................................................................................2INNOVATION HISTORY OF VOLKSWAGEN ..........................................................................2REFERENCES................................................................................................................................8
Entrepreneurship Assignment | Entrepreneurial Ecosystems Assignment_3

INTRODUCTIONEntrepreneurial ecosystem is defined as economic as well as social factors in the businessenvironment which influence or effect entrepreneurship. It also refers to the combination ofinterdependent variables which are coordinated in such a manner that allow entrepreneur tobecome more productive by conducting new activities. This activity drives entrepreneur as wellas firm towards the achievement of success. Innovation is defined as the creative thinking whichhelps entrepreneur in resolving several business problems. This strategy is adopted by anorganisation that can bring tremendous as well as positive improvement within an enterprise.Innovation is used as a tool by the entrepreneur in order to gain strategic advantage. The objective of project is to develop understanding about concept of innovation and itsimportance within business. Assignment also focuses on analysing the impact of innovation onbusiness in context of Volkswagen.OVERVIEW OF INDUSTRY AND COMPANY Volkswagen is operating business in auto mobile industry which is at a very big. Thissector is contributing a lot towards economic development of nation as well as generation ofemployment in the country. Favourable economic, legal as well as political condition in nationhas provided business entity a chance to manufacture car and deliver the same at reasonableprice to customers. The organisation has been ranked among top ten 10 companies in terms of itssales. It has been determined that Volkswagen is expected to cross approx. 99 million unit salesby the year 2019. Increase in profits, sales and skilled as well as talented workforce hasencouraged business entity to facilitate innovation and take risk of developing new products. Themajor issues faced by firm is regarding managing market transition. Due to change in demands of customers and change in market situation, an enterprise isfacing difficulty in maintaining balance between demand and supply. As the company wasearlier using the traditional technology, due to which business entity has to face the clients'complaint regarding the quality of products or services.Due to high emissions of cars, thebusiness venture has to face legal issues. As emission from has negative effect on theenvironment as well as on heath of people in society. The major competitors of Volkswagen areToyota, General motors, Ford, Nissan, etc. This company has been selected has Volkswagen has1
Entrepreneurship Assignment | Entrepreneurial Ecosystems Assignment_4

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