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Different Techniques to Generate Innovation

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Added on  2023-02-02

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This presentation discusses various techniques to generate innovation in business. It covers methods like re-expression, blue and red ocean strategy, revolution, and creating and capturing new demand. It also explores the concept of value curve and the role of social media promotion in attracting target consumers.

Different Techniques to Generate Innovation

   Added on 2023-02-02

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Different techniques to generate innovation
ideas
The businesses are generating the innovation idea
as providing the online product 3D print T-shirt
for men and women. In this context, they make
efforts to think creative and innovative idea for
product and services. There are different methods
such as:
Re-Expression: The idea behind re-expression is
that people are utilised same word to define
issues and ideas in the same business as well as
similar background.
If the business thinks about innovation idea as selling
the online product, so that they need to research
background of products, competitors, pricing,
distribution channels and so on properly and
effectively. They are also trying to come up with
innovative solutions for products and services.
Revolution: Business think about challenges such as
introducing the innovative product that is 3D T-shirts
which is often limited by rules linked with the issues.
Therefore, company needs to revolution of issues for
generating the innovative idea of products and services.
Blue and Red Ocean Strategy:
Businesses use this strategy for creating innovation,
value and idea in terms of new product that is 3D print T-
shirt according to consumer requirement and increasing
the profits of business. There are many ways to apply the
blue ocean strategy such as:
Make competition irrelevant: Company needs to apply
this strategy for making competition irrelevant through
generating the new idea as 3D print T-shirt as compare to
competitor. If the company adopt this strategy
effectively, so that they ensure that competition is
irrelevant.
Create and Capture new demand: Through blue ocean
strategy, businesses create and capture the new demand, so
that they introduce innovative idea as 3D print T-shirt in
the market. With this, increasing sales and profits of
business. Company is utilized blue ocean strategy for
growing the business at the future time. This can help to
marketing creation for promoting the goods.
Innovation seeks to create new value curve by using strategic canvas
Value curve is the diagram that can be utilised to show instantly where value is created within products and
services of organization. This is an approach developed by business which introduce idea for new product that is
for women by digital marketing. In this context, company is used strategic canvas for creating the new value of
innovation of products and services.
Strategic Canvas: This canvas captures range of factors such as price, quality, fast delivery, design of new
business which is online selling of 3D T-shirt which the company invest in and also capture offering level which
purchasers receive across all factors. The value curve is the graphic picture of relative performance of firm across
their competing factors. This canvas is created new value innovation of new product and services for increasing
profits and sales of business.
Value factors: It involves prices, quality, location, staff and management, reputation which can impact on
new idea as 3D print T-shirt by retail business which is generated this idea.
Different Techniques to Generate Innovation_1
Promotion on SocialPromotion on Social
MediaMedia
For promoting the new business or product , using
social media such as Facebook . Therefore, create a
particular account, designing the different style according
to fashion and trends.
Business can be used technology in
form of social media for new idea as
3D print T-shirt The promotion of
new product on social media like
Facebook, Instagram for attracting
the people, so that they are buy T-
shirt on social media. This can help
to increase attraction of consumer
towards the new products or ideas.
With this, company increase sales
and profits.
Different Techniques to Generate Innovation_2

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