Entrepreneurial Marketing for Marshfield Bakery

Entrepreneurial Marketing

EXECUTIVE SUMMARY
Marshfield Bakery sells handmade cakes, biscuits, snack bars and seasonal items to the
customers. The is located in the Wiltshire, United Kingdom. This bakery firm is comes under the
small and medium enterprises. The bakery was started in 1984, and form beginning to date it is
working on the full customer satisfactory. There are included a social media marketing plan for
the Marshfield Bakery under the entrepreneurial marketing. This marketing plan will help to the
bakery to gain more customers in the bakery market. In the United Kingdom people are crazy for
buy bakery goods to fulfil their food needs. In this case there are huge opportunity for this bakery
to expand their business across the United Kingdom and in the international market too.

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Entrepreneurial marketing is the specific bundle of marketing methods and practices
which are used by start-ups, small businesses, and entrepreneurs. These methods are really
helpful for entrepreneurs to introduce their business in the market. The entrepreneurial marketing
includes some major terms called; risk taking, innovation, and proactive. Entrepreneurs are run
these marketing campaigns in the market to boost their business in the starting stage, and also try
to take attention from the people towards business through these campaigns. These are discusses
the entrepreneurial marketing of the Marshfield Bakery. The bakery was established in 1984 in
the Wiltshire, United Kingdom, which is offer handmade cake, biscuits, snack bar, seasonal
goods, etc. to the customers in specific market segment.
MAIN BODY
Internal factors of the Marshfield Bakery
The Marshfield Bakery is an award-winning bakery firm which is believes in provide
quality bakery goods or items to the customer. From establishment to date the management of
the bakery is focusing on the customer satisfaction. The employees are also skilful in innovate
new flavours of the bakery goods (Mirzaei, Micheels and Boecker, 2016). This bakery is
generally a family owed business. Currently it is manufacturing their bakery items on three sites.
Management is always working to introduce different varieties of biscuits and cakes in the
market. Marshfield bakery's marketing strategy is good enough for cover small market segment,
but if management want to expand it, in this case this need to improve their current marketing
strategies.
External factors of the Marshfield Bakery
To describe the external factors of the Marshfield Bakery, these are included the use of
PESTLE analysis which is help to show what kind of the external factors impact the business
environment of the firm.
1. Political factors: This is the first factor which impact the bakery's business environment
in the United Kingdom's bakery market. Suppose government of the United Kingdom is
change the taxation policy in the food and beverage industry. So, this taxation change
will truly impact the Marshfield bakery. Many time government also introduce labour
updated pay scale which is bakery necessarily need to follow in their business
environment.