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Entrepreneurial Marketing Assignment Solution

   

Added on  2021-02-20

9 Pages2549 Words29 Views
ENTREPRENEURIALMARKETING

Table of ContentsINTRODUCTION...........................................................................................................................3MAIN BODY...................................................................................................................................3Analyse and distinguish the features associated with small business marketing environment...3Identify operational issues faced by the new venture in financial sector....................................4Critically compare and contrast marketing theory and practices in small business....................5Develop autonomous learning skill.............................................................................................7Literature......................................................................................................................................7CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................1

Topic: How the application of entrepreneurial theory in SME helps the business to attainsuccess? INTRODUCTIONMarketing and entrepreneur are the two different fields of study but with the increase ininnovation and growing awareness among the people has combine the two disciplines which isterm as Entrepreneurial marketing (Franco and et.al., 2014). It include innovative, proactive andrisk taking ability of successful entrepreneur for the functioning of small as well as medium sizeof enterprises. Thus, this field helps to exploit the opportunity through proactive identification inorder to acquire as well as retain the interest of customers by leveraging the resource andgenerate value by mitigate the chances of risk. For the better understanding of report Brightstarcompany has been selected which is small medium enterprise of UK that is specialised inoffering financial solution to the intermediary market. The main purpose of company is to shapethe financing system for the convenience of local resident. This report cover topics likedifferent features of the small business marketing environment. Determine the operational issuesthat is faced by small venture in the global context. Moreover, compare and contrast themarketing theory as well as practices of small business. Develop the learning skill and presentthe ideas and concept on literature to support the topic.MAIN BODYAnalyse and distinguish the features associated with small business marketing environmentSmall businesses are operated and controlled by the private owner that take the initiativeto gather the attention of customer in the large competitive market. These businesses are usuallyconfined to a particular area unlike large business and concentrate to effectively service the localcommunity. Thus, the distinct features are stated below:Sole ownership: Usually the small business prefer sole partnership where firm is heldand owned by single owner, limited liability company as well as partnership. Such kinds ofbusiness reduce the risk and liability concerns of the owner. Within, Brightstar Financial Limitedthe specialist offer the lending solution to the market for short tenure due to which it has threeoffices that run the limited liability company effectively.Serve small market area: The small scale business cater single community which is thepart of local area and is much smaller in comparison with large multinational organisation. Due

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