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ENTREPRENEURIAL MARKETING EXECUTIVE SUMMARY

   

Added on  2020-10-04

12 Pages2898 Words255 Views
ENTREPRENEURIALMARKETING

EXECUTIVE SUMMARYThe seed to skin is company which was launched by the Anna Buonocure and JeanetteThrottrup. With the innovative packaging and quality of product it has gained the attention oflarge sections of cosmetic lovers. Main reason as to why this brand has developed niche in themarket is linked to the effectiveness of the products and services. Range of cosmetics is nowbeing introduced under its theme of nature. The company has a vision to become largest brand inbeauty and skin care. As the company does not operate on large basis, it creates a requirement ofmarketing plan. Social media is an effective medium through chosen organisation can promotetheir product. In the nick of the time things get viral on social platforms. For this purpose,analysis is made both on internal as well as external environment. Well-defined objectives isguiding the company to take measures for the achievement of expanding customer.

Table of ContentsEXECUTIVE SUMMARY.............................................................................................................2INTRODUCTION...........................................................................................................................1MAIN BODY..................................................................................................................................1Marketing audit:...........................................................................................................................1Gather insight into target audience..............................................................................................2Selection of social media zones and vehicles..............................................................................3Create and experience strategy using selected zone....................................................................4Establish activation plan..............................................................................................................4Manage and measure...................................................................................................................5CONCLUSION................................................................................................................................6REFRENCES...................................................................................................................................7

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