Entrepreneurial Marketing

Entrepreneurial Marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
a. Analyse the distinguishing features of the small business marketing environment................3
b. Identify key marketing operational issues faced by new ventures and small businesses in
specified sectors and industries in a global context.....................................................................4
c. Critically compare and contrast 'standard' marketing theory and practice with that seen in
the small business research findings............................................................................................4
Employability & Change maker Skills............................................................................................6
e. Develop autonomous learning skills which show abilities in learning to learn; problem
solving; effective communication and self-management............................................................6
f. Articulate core ideas and concepts drawing on literature to support a conclusion..................7
REFERENCES................................................................................................................................8

INTRODUCTION
Entrepreneurial marketing is combination of two terms entrepreneurship and marketing. The
entrepreneurship is related with the successful marketing in such a way that it is helpful for
managing different business operations effectively. There is growth in knowledge of these
factors with relation to innovation. The entrepreneurial marketing consists of risk taking,
innovation, being proactive, etc (Sadiku-Dushi, Dana, and Ramadani, 2019). the following
report will explain the different features of the small business venture which are different from
that of the large enterprises and big scale firms. The company considered in this report is
Marshfield bakery of UK.
a. Analyse the distinguishing features of the small business marketing environment.
There is high competition in market as there are various number of new business ventures
which are opening every day. Due to this, small business marketers have to involve in cautious
marketing programs which is a problem as they do not have sufficient funds and financial
capital. in context of the small businesses have to evaluate marketing strategies in such a way
that it they can utilise the resources available to them in effective manner. There is an
opportunity for the small businesses to choose brand management as this will help in
differentiating their services and products from other big companies. Also the new business
ventures provide their products and services at affordable prices to clients and customers so that
they can develop loyalty and trust among them (Hoque, and Awang, 2019). There is an
important aspect of understanding needs and requirements of customers so that there will be e
proper designing of product and service as per the preference and taste of clients. This enables
small businesses to gain market. Small businesses are seen to narrow down the number of
products they are offering because of the limited resources. Chicken also use affecting
differentiation strategies on their products. Also there is opportunity to use customisation
technique for the products which will help in in making the products unique and different from
other competitor’s product. the new business ventures can also use social media networking for
making their product and service understood by clients and customers (Hong, and Yang, 2019).
Nowadays people spend more of their time on internet and the scored help in no time. the
different social media sites that can be used for advertising the product include Facebook
Instagram Snapchat,etc. These are helpful in reaching potential clients and making them
understand what are the services and benefits that can be facilitated by using these items. On the