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Entrepreneurial Marketing in Airdri

   

Added on  2021-02-19

9 Pages2510 Words51 Views
EntrepreneurialMarketing
Entrepreneurial Marketing in Airdri_1
Table of ContentsINTRODUCTION ..........................................................................................................................1MAIN BODY...................................................................................................................................1Word of Mouth Marketing..........................................................................................................1Innovative Marketing..................................................................................................................3CONCLUSION................................................................................................................................5REFRENCES...................................................................................................................................7
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INTRODUCTION Marketing refers to an activities which is carried out by a firm in order to attractpromoting business in effective manner so that customers get attracted. Through this companyable to promote their products and services properly so that customers get attracted toward it andencourage to purchase products as well as services. Marketing include various functions such asadvertising, selling, delivering, attracting customers and many more. There are various benefitswhich can be gain by marketing such as expansion of business, enhance in economy, brandloyalty, brand equity, competitive advancement and many more (Mort, Weerawardena andLiesch, 2012). Organization taken for this report is Airdri which is established by Peter Philippsand Peter Allen in year 1974 at Oxfordshire, United Kingdom. It is a private company havingapprox. 200 employees. The respective company manufacture as well as design hand dryers,noise reductions and so on. Along with this they are specialized in reducing energy consumption,global logistics, designing, manufacturing and many more. Products ranges of respectivecompany is awarded by United Kingdom Noise Abatement Society's Quiet Marks. Now thisorganization is leading by son's of Peter Philipps i.e. Toby as well as Bruce. The respectivecompany adopt various marketing strategy so that they can attract more and more customers.They are mainly targeting to big organization, shopping malls, hospitals, colleges and manymore for offering their wide range of products. Topics which mentioned in this report aremarketing method which are most appropriate for a company, effectiveness of social mediamarketing, benefit of word of mouth publicity for respective company. Along with this, it willinclude methods of innovative marketing which help company in promoting as well as growingtheir business in effective manner at their potential market place. Through this evaluation,company able to know which is most appropriate innovative marketing method for Airdricompany.MAIN BODYWord of Mouth MarketingWord of mouth marketing is also known as word of mouth advertising and it is generallytake place when service user like products and service offered by a company. It is consider asone of the most effective marketing techniques (Miles and et.al., 2015). Word of mouth is a freeadvertising technique which is based on customer's experiences. Word of mouth publicity get
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