Entrepreneurial Marketing: Features, Challenges, and Strategies

ENTREPRENEURIAL
MARKETING
Individual Assignment

Executive Summary
In this respective file there will be detail explanation about the entrepreneurial marketing
where main aim is to try and investigate about the marketing practices and any of the alteration
within the SME for the purpose of introducing new ideas and plans. The main target will be on
marketing with including its main features which have a direct impact upon business
environment. Also how different types of problem and issues can be resolved by using the
appropriate methods and practices for example: innovative marketing. Also, Ansoff Matrix will
guide that how company can expand its business at different platform.

Table of Contents
Topic- “Word of mouth and innovative are the best practices.” .....................................................1
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
a) Features of the small business marketing environment :...................................................1
b) Key marketing operational issues faced by new ventures................................................2
c) Compare and contrast standard marketing theories and practices.....................................3
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

Topic- “Word of mouth and innovative are the best practices.”
INTRODUCTION
Entrepreneurial marketing is the one which is proactive process considering innovation
and new ideas to do the business. This concept is utilised in order to determine the business
greatest competitive strengths focusing on their value to the customers. Entrepreneurial
marketing is the one which focuses little on the single marketing procedure but fosters more
emphasis on the marketing spirits which contradict itself from the traditional marketing. This
current report has been written on the organisation that operates their business on a small scale
such as Rowlinson Knitwear. This report will also cover the study of different features of small
scale firm's environment along with considering the key issues and different marketing theories
and practices. This study also focuses on the various autonomous skills and ideas so that the
execution of the business activities can be performed in the most effective manner(Bettiol and et.
al., 2012).
MAIN BODY
a) Features of the small business marketing environment :
Small and medium sized enterprises are those which operates their business on a small
scale employing fewer number of employees. These enterprises are run employing 50 or less
than 50 workers within the organisation. Small business marketing environment is the one which
considers all the external and internal factors which are influencing the business environment. As
the business of Rowlinson Knitwear is operating their business operation in a small market
segment the business focus on the distinguish features of the that particular market. Rowlinson
Knitwear is leading the market by supplying personalised corporate and school wear garments in
the retail market(Yang and Gabrielsson, 2017). In order to successfully operates within the
market the business will focus on all the factors and features associated with that particular
business marketing environment. Some of the essential marketing features are :
Customers focus: Here the business of Rowlinson Knitwear will follow the marketing
strategy focusing on their customers exact needs and wants . In order to do so they will identify
what exactly the need, wants and desire of their customers is so that they can choose the activity
of marketing a product can be performed significantly within SMEs.
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