Entrepreneurial Marketing

This document discusses the distinguishing features of the small business marketing environment, key marketing operational issues faced by new ventures and small businesses in a global context, and a critical comparison of 'standard' marketing theory and practice with that seen in small business research findings.

Entrepreneurial Marketing

Contents
INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
a. Analyze the distinguishing features of the small business marketing environment..............................3
b. Identify key marketing operational issues faced by new ventures and small businesses in specified
sectors and industries in a global context.................................................................................................4
c. Critically compare and contrast 'standard' marketing theory and practice with that seen in the small
business research findings.......................................................................................................................5
Employability & Change maker Skills........................................................................................................6
e. Develop autonomous learning skills which show abilities in learning to learn; problem solving;
effective communication and self-management.......................................................................................6
f. Articulate core ideas and concepts drawing on literature to support a conclusion................................7
REFERENCES............................................................................................................................................8

INTRODUCTION
Entrepreneurial advertising is a mixture of entrepreneurial and promotion.
Entrepreneurship is linked to improved advertising in such a way that it helps to manage
different business activities efficiently (Hoque and Awang, 2019). There is an increase in the
understanding of these variables in addition to innovation. Entrepreneurship promotion consists
of risk-taking, creativity, proactiveness, etc. The accompanying report would describe the
various characteristics of small business ventures that vary from those of major companies and
big businesses. The organization considered in this report is the Bread Factory that is located in
London, United Kingdom. This is a SME organization that works on a small level. Basically,
SME means small, medium enterprise. These kinds of organizations operate at a lower level with
minimum amount of capital.
MAIN BODY
a. Analyze the distinguishing features of the small business marketing environment.
There is high competition in the industry, as there are an amount of new business enterprises that
are finally opening each day. As a consequence, small business advertisers will be interested in
prudent outreach campaigns which are troublesome since they do not have ample finances and
strategic resources. In the background of small companies, communication campaigns will be
analyzed in such a way that they can allow good use of the tools available to them. There is
ability for smaller firms to choose branding strategy, as this helps to differentiate their products
or services from other large companies. New business dealings also offer products and services
at reasonable prices to customers and clients, so how they builds confidence and commitment
between them. There is an essential part of knowing the requirements and demand of the clients
so there is a design and appearance of the goods / service according to the choice and flavor of
the clients. This makes it easier for small companies to develop a demand. Small enterprises are
seen to reduce the number of products they offer due to lack of resources. Chicken often add
distinction techniques to their goods. There is also a chance to use customization techniques for
products that can help to manufacture things unique from other competing companies (Alqahtani

and Uslay, 2020). New business dealings can also use social media platforms to make their
products and services comprehended by potential customers.
Currently, majority of customers spent their time of various kinds of online platforms.
The various social networking sites which can be used for promoting the product involve Face
book Instagram Snapchat, etc. These social sites are too beneficial for companies in order to find
out more customers with lower cost. It can become possible because under these social sites,
companies can post the advertisement at lower cost. Good image by many social networks will
help the business to expand and, on the other side, if the performance of the brand is reduced to
social networks, it is not easy to build it in less moment. Small enterprises can use this tactic to
take information from consumers, as this did help adversely to get in touch with the new costs on
the server side, which can help to achieve the organizational objectives. In addition, feedback
provided by customers to companies by help of different social sites can be helpful for them to
make effective tactics. Chosen SME, Bread Company. This is a family run business in the UK.
The method used by this corporation is a creative hiring style. This covers the assessment of new
sophisticated methods for employing people.
b. Identify key marketing operational issues faced by new ventures and small businesses in
specified sectors and industries in a global context.
There are a range of operating challenges affecting all innovative company projects and
existing enterprises on the industry. Most of the problems are a multitude of organizational
concerns. This allows us to decide the growth of the organization on the market. There are
numerous issues that have arisen within the corporation. Some of the issues faced by the
companies also include lack of knowledge and access to interaction on the economic output of
services and materials. There are numerous global companies that use small exporters to trade
their products and goods (Crick, Crick and Chaudhry, 2020). This is a new beginning, because
such small businesses will create new clients and consumers by supporting multinational
corporations. The popularity of multinational firms indicates that they are utilizing small-scale
export industries. The objective is to sell their goods, and that is beneficial in creating a positive
picture of small-scale export markets on the market. In today's environment, Internet
manipulation has resulted in lower transaction rates, and that has been the greatest obstacle to

meeting potential buyers. By working with international corporations, new small businesses have
the opportunity to reach vital customer and user data. If new business dealings have the capacity
to engage in international freight transport, they can be successful on the market. In the sense of
the bread company, it is inferred that they are utilizing a creative digital marketing approach to
encourage buyers to purchase their bakery items. This bakery is a family enterprise and has been
operating this company for many years.
c. Critically compare and contrast 'standard' marketing theory and practice with that seen in the
small business research findings.
Marketing is described as the method or implies through which people are required learn about
the services offered by any organization. By making use of respect for advertising, different
peoples can enter the distribution process of the services and products provided to clients. The
definition of quality comprises of multiple approaches, such as producers, suppliers and actual
customers. Increase the size advertisement types are rendered by way of selling commodities and
devices. On the other side, smaller companies carry out their marketing activities on an
individual level as well as provide consumers with detailed on their own. Local companies are
interested in the selling of their goods on a small scale. In general, large-scale research and
surveys are carried out in order to know the demands and requirements of clients. Smaller
companies are advertising on the basis of the ethical considerations of local communities
(Sadiku-Dushi, Dana and Ramadani, 2019).
There is more problem about the moral and social values of the potential supplier.
Marketing is not only the emergence of the product available, but also the knowledge of the
developments that the customer wants to make for better use of the product. Big companies have
punished the price structure in terms of the physical, social, economic and personal type of target
clients. This gives the advertisers an idea of what the choices, tastes, perceptions and
requirements of the consumers of the service or product are. Afternoon customer feedback when
the products are introduced on the industry, which is distributed across different parts of the
world. Simple marketing is the process of an election to increase the broadcast television base by
using the platform. This is effective in assessing consumer knowledge and techniques that are
beneficial for growing customer understanding of the presence of a company or good. Feedback

and follow-up are two aspects that are really relevant in every company, because this allows
learning the exact specifications that the consumer needs in the product. When smaller
companies have the main vision of making brands and trying to develop customers' trust.
Listening birds in making a successful customer relationship that will help to analyze the desires
and requirement of the birds and to provide quality products. There is a resemblance between the
marketing of smaller companies, which communication going of the item. This is also done by
large companies. The key goal of the traditional marketing philosophy is to maximize the
amount of revenue and income received by a business.
F.Comparison of marketing of SMEs and Large firms and the suitable techniques
employed in your chosen SME.
In both SMEs and large firms marketing is done on a different parameter. Under the
SMEs marketing is done on a small basis, while in larger firms marketing is done on a larger
platform. Herein, below difference is done below in such manner:
Basis Marketing in SMEs Marketing in large firms
Aspect In the SMEs marketing is done on a
smaller aspect.
On the other hands, under larger firms
marketing is done on a huge aspect.
Targeted
customer
In the SMEs marketing is done for a
purpose of targeting a less number of
customers (Rezvani and
Fathollahzadeh, 2020).
While in the large firms marketing is done
with an aim of targeting a higher number
of customers.
Funds
invested
In these kinds of organizations, a less
amount of funds are invested for
marketing purpose.
While in the large firms, in large firms a
huge amount of capital invested for
marketing purpose.
Way to
do
marketing
In the SMEs different kinds of aspects
are used for marketing such as print
media, pamphlets.
On the other hands, in these kinds of large
firms marketing is done by use of internet,
social media and many more.
Role of
marketing
For these kinds of companies, role of
marketing is not so complex.
While for these companies, marketing is
one of the key aspects and it needs to be

done in an effective manner.
Suitable techniques for above chosen company:
Referral networks-Networks of comparison are indispensable for a company. That doesn't only
imply consumer referrals, which are promoted per referral by incentives or other incentives. That
includes referrals from business to business.
Mass marketing- To order to thrive and expand, big companies must force vast amounts of sales
of their goods. Although mass marketing might sound like shotgun marketing strategy this is far
from the reality. Large companies spend a great deal of money on comprehending big data – that
a number of large company! ) It offers them visibility on where their future regional clients who
purchase their goods and services will be put in the mainstream. Wal-Mart is one illustration of a
successful store in the consumer market. As the 's largest one retail outlet, they are very
intelligent regarding their attempts at marketing campaigns, often giving their consumers a sense
of local area and comfort.
Online marketing-A new form of marketing has started to emerge as trade has perpetuated to the
Internet. Online advertisers have sought to get their consumer’s attention in whatever direction
they can, from web ads to the irritating pop ups. Most strategic digital marketing sustained
physical activity are a mix of development spoofing strategies (A / Keyword research taken to its
maximum) and a variety of awareness-raising strategies that drive interest.
PR marketing-Public relations are one of the most relevant communication techniques. Most
successful advertisers are partnering with the media to increase consciousness of their goods and
the value they bring. A good marketing plan for PR is vital, too, in many cases where problems
occur. When Steve Jobs, Apple's CEO, was alive, Apple had a big news conference to celebrate
any new product. The current Apple CEO and CMO are now following this practice (Etemad,
2019).
So these marketing techniques can be applied by above SME business in order to get higher
customers for their business.

REFERENCES
Books and journal:
Hoque, A.S.M.M. and Awang, Z., 2019. Does gender difference play moderating role in the
relationship between entrepreneurial marketing and Bangladeshi SME
performance?. Accounting, 5(1), pp.35-52.
Alqahtani, N. and Uslay, C., 2020. Entrepreneurial marketing and firm performance: Synthesis
and conceptual development. Journal of Business Research, 113, pp.62-71.
Crick, J.M., Crick, D. and Chaudhry, S., 2020. Entrepreneurial marketing decision-making in
rapidly internationalising and de-internationalising start-up firms. Journal of Business
Research, 113, pp.158-167.
Sadiku-Dushi, N., Dana, L.P. and Ramadani, V., 2019. Entrepreneurial marketing dimensions
and SMEs performance. Journal of Business Research, 100, pp.86-99.
Rezvani, M. and Fathollahzadeh, Z., 2020. The impact of entrepreneurial marketing on
innovative marketing performance in small-and medium-sized companies. Journal of
Strategic Marketing, 28(2), pp.136-148.
Etemad, H., 2019. Revisiting interactions of entrepreneurial, marketing, and other orientations
with internationalization strategies. Journal of International Entrepreneurship, 17(1),
pp.1-18.