Entrepreneurial Marketing

Entrepreneurial Marketing

Contents
INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
a. Analyze the distinguishing features of the small business marketing environment..............................3
b. Identify key marketing operational issues faced by new ventures and small businesses in specified
sectors and industries in a global context.................................................................................................4
c. Critically compare and contrast 'standard' marketing theory and practice with that seen in the small
business research findings.......................................................................................................................5
Employability & Change maker Skills........................................................................................................6
e. Develop autonomous learning skills which show abilities in learning to learn; problem solving;
effective communication and self-management.......................................................................................6
f. Articulate core ideas and concepts drawing on literature to support a conclusion................................7
REFERENCES............................................................................................................................................8

INTRODUCTION
Entrepreneurial advertising is a mixture of entrepreneurial and promotion.
Entrepreneurship is linked to improved advertising in such a way that it helps to manage
different business activities efficiently (Hoque and Awang, 2019). There is an increase in the
understanding of these variables in addition to innovation. Entrepreneurship promotion consists
of risk-taking, creativity, proactiveness, etc. The accompanying report would describe the
various characteristics of small business ventures that vary from those of major companies and
big businesses. The organization considered in this report is the Bread Factory that is located in
London, United Kingdom. This is a SME organization that works on a small level. Basically,
SME means small, medium enterprise. These kinds of organizations operate at a lower level with
minimum amount of capital.
MAIN BODY
a. Analyze the distinguishing features of the small business marketing environment.
There is high competition in the industry, as there are an amount of new business enterprises that
are finally opening each day. As a consequence, small business advertisers will be interested in
prudent outreach campaigns which are troublesome since they do not have ample finances and
strategic resources. In the background of small companies, communication campaigns will be
analyzed in such a way that they can allow good use of the tools available to them. There is
ability for smaller firms to choose branding strategy, as this helps to differentiate their products
or services from other large companies. New business dealings also offer products and services
at reasonable prices to customers and clients, so how they builds confidence and commitment
between them. There is an essential part of knowing the requirements and demand of the clients
so there is a design and appearance of the goods / service according to the choice and flavor of
the clients. This makes it easier for small companies to develop a demand. Small enterprises are
seen to reduce the number of products they offer due to lack of resources. Chicken often add
distinction techniques to their goods. There is also a chance to use customization techniques for
products that can help to manufacture things unique from other competing companies (Alqahtani