Social Media Marketing for Launching Outdoor Theater Setup

Entrepreneurial
Marketing

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Small-Medium Enterprises.....................................................................................................3
Current Market Situation........................................................................................................4
Objectives...............................................................................................................................6
Gather insight into target audience.........................................................................................6
Select social media zones and vehicles..................................................................................7
Create an experience strategy using selected zones ..............................................................8
Establish activation plan ........................................................................................................8
Action Plan Budget.................................................................................................................8
Controlling and Monitoring....................................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Social Media Marketing, the name itself defines a lot i.e. creating a market for
company's products and services using social media and networks. It provides a company an ease
to connect its customers and attract new ones in order to accelerate the sales and attain the
desired goals. Famous social sites like Facebook, Instagram, Twitter, Mails etc. are used to make
the users notice about the products and services, company is offering. The main aim to target
consumer on social media is that most of the population gets themselves engaged on these
platforms which enables the marketers to cover a large range of audiences. Accordingly the
company forms strategy, plans and publish the formed strategy then control and monitor the
applied strategy and ultimately analysis the results and take measures in order to overcome the
flaws.
MAIN BODY
Small-Medium Enterprises
Even small and medium enterprises play a vital role in an economy (Dolan and et. al., 2019).
SMEs refers as small medium enterprises. It is bifurcated into three enterprises which are as
follows:-
 Micro enterprises: number of count of employees must be ten or less with an annual
turnover of €2million
 Small enterprises: number of employees must be 10 to 50 employees with an turnover of
more than €2million but less than €10million
 Medium enterprises: count of employees must be 50 to 250 employees with an annual
turnover of more than €10million but less than €50million
Verdant Leisure, Privately held Company is a holiday park operator in Scotland and the
North England. The company offers self catering holidays and holiday home ownership
accompanied by the luxury experience. Further the company offers their consumers to buy or
rent a holiday home or a caravan with excellent quality.
Executive Summary: Verdant Leisure Company with the help of marketing strategies is
planning to launch its new product which is the Outdoor Theater setup. This new idea will
provide an full package of holiday experience. People enjoying park located in a perfect location