Entrepreneurial Marketing Presentation

This presentation explores the concept of entrepreneurial marketing and its importance in business. It covers topics such as word of mouth, social media, market innovation, and market differentiation strategy. The presentation also includes a case study of Rowlinson Knitwear, a small organization, and discusses the challenges and opportunities they face in marketing their products. Overall, it provides valuable insights into how entrepreneurial marketing can drive business growth and success.

Entrepreneurial
Marketing
Presentation

Content
 Introduction
 Word of mouth is better or not for SME
 Social Media
 Market Innovation
 Market Differentiation Strategy
 Conclusion
 References

Introduction
Entrepreneurial marketing can be defined as the process that work like
orientation and process of pursuing opportunistic by establishing and
launching new products in market. Entrepreneurship is more concerned
to launch new venture in market for increasing value in products and
services that are offered by organisation. Innovativeness, unique,
creative, market promotion are some of the key aspects of
entrepreneurial marketing.

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Entrepreneur are also concern about
selling products in a large market.
This report is written from
perspective of Rowlinson Knitwear
which is a small organisation.

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Moreover, these report highlights on features of small business marketing
environment and operational issue faced by new ventures and small
business. Marketing theory and practices in small business is also
included in this report. In the last, learning skills to deal with problems
will also be included in this report. Innovation is one of the most
appropriate methods that leads organisation to perform work with
continue innovation that is required by enterprise.

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The main motive to implement entrepreneurship is to complete all task
with innovation perspective for manufacturing products according to
customer expectations. Similarly, innovation also helps company to
perform their work in target specific segment to sale their products as per
patronages. On the other side, there are various medium such as social
media, market innovation and marketing strategy will also be included in
this report. Social methods and techniques helps company to aware about
items that are sold with motive of earning profits.

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Strategy is also providing various benefits to company like to approach
large number of persons by performing work in a global market area.
Moreover, the main work of strategy is to accomplish company goals
within minimum time period for achieving vision and mission of
company.

Word of mouth is better or not for SME's
Word of mouth is defined as an effective tool that is more beneficial
for the business organisation because it spread awareness related
with company products and services through words and mouth
publicity. There are various products sold by organisation to its
clients so it is essential for company to promote all products Words
of mouth is one of the best approach for promotion of products and
services as it leads company to increase profits by generating more
customers base.

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Example- by offering good quality products it is easy for customers to
refer them to its colleagues, family, friends and many more. Along with
this it is defined as the recommendation to satisfy customers with oral
basis. It is also considered as most effective method which is used for
promoting all items that are sell by organisation. In the context of
Rowlinson knitwear word of mouth is more beneficial as it help
customers to convert prospect customers into a promotional tool.

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The management of Rowlinson knitwear utilise word of mouth
technique to generate positive perception about products in the society
due to which more customers purchase company products and services.
Business environment analysis is used to identify potential aspects that
impacts on asset, decision-making and perspective of organisations.
Economic, political, cultural etc. are major aspects of an marketing
environment that are beyond the control of company.

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So to understand all this aspect marketing
plays a crucial role in organisation as it
leads management in understanding
overall market trends and conditions.
Further, by understand of marketing it is
easy to implement word of mouth, social
media and other promotional strategy in
effective manner.

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Low cost for marketing- Word of mouth provides benefits to all
organisation whether they are small, medium and large in size. This
determines that medium size companies and SME both will not
generate expense to market their products. So profits of organisation
are directly increased as no cost is invest to promote products. In
context of Rowlinson Knitwear it is a positive point for company
because management utilise surplus money in expanding business size
of organisation.

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Better recommendations- With right recommendation about
products or services there are various benefits will be gain by
management. Like, by satisfying end consumer company is able to
attract more individuals due to which products are sold in large market.
Rowlinson knitwear maintain quality of their goods so it is easy to
convert visitor into customers that visit organisation by
recommendation of others.

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Raise in demand of products- Word of mouth results that there is
increase in demand of products with rapid speed because of good
recommendation from end user or consumer. SME such as
Rowlinson knitwear is performing their work at small level so with
more publicity it is easy for management to sale their item at larger
level. This results with high demand and sale of clothing products
revenue and profits for organisation is also increased.

Social media
In the present scenario, most of the work are perform by management
through completing all task and operations with implement of
information technology. Similarly, individuals are also engage in social
media due to which switching cost of customers is more because
buyers has more numbers to purchase products as per their needs. This
also determines that it is mandatory for management that company
perform work and post essential information on social media for
attracting large number of customers.

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In the present scenario, social media is one of the most effective tool as
according to data and information of SME. Social media raises market
share for company by promoting company products into different
areas. Rowlinson knitwear formulate large number of products so with
social media company represent its strength to produce good quality
goods within bulk. Moreover, SME are performing their work at a local
level due to which number of operations is limited.

Market
Innovation
Market is a place where all organisation represent their products or services to
deliver them towards end consumer. According to present market conditions
market work as a global stage among which all local and international
companies approach end consumer. So it is complex for SME to compete
with multi-national organisation. Therefore, innovation work as a positive
aspect for local level organisation. From perspective of Rowlinson knitwear
company is managing their all of its work and operations by utilising
innovation technique due to which all overall productivity of organisation is
increased.

Market differentiation
strategy
Strategy plays an effective role in organisation which leads company to
perform all work in effective manner through following all task and
operations as per company plans. Small and medium organisation adopt
aggressive marketing strategy to perform all work in operations. Along with
this there are various task and operations that leads company to promote
work as per social media. In context of Rowlinson knitwear there are various
issue that faced by management are mention as follow:

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Lack of awareness regarding products- This is one of the major issue
that is faced by SME to perform work effectively. In the present scenario,
majority of the business organisation are facing issue such as lack of
awareness about company products. It also determines company are not
able to market company products as it is high in cost. Major issue faced by
Rowlinson knitwear relates with low investment in marketing activities of
company.

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With adopting techniques of market there are various problems faced by
Rowlinson knitwear that is improved by innovative marketing. With social
media techniques it is easy for company to market there products effectively
in market. Their are various cheap and low cost method such as mouth
publicity, social media etc. are utilise by company to promote company
products and increase awareness about goodwill of market. Further,
innovative marketing is best way that helps to respond marketing challenges
such as decrease in sale. All of them are mention as follow:

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Organising social media campaign- To increase awareness about
maximum number of products that are offered by business entities, social
media is one of the best tool that is utilised by company to promote and
advertise products at large level. So with an effective social media
campaign it is easy to market company products in effective manner.
Along with this Rowlinson knitwear conduct all programs in an organised
manner so it is easy for customers to generate positive results as per
company desired objectives.

CONCLUSION
In the last, by the above report it is analysed and concluded that innovation
and marketing is a fresh method of marketing that is required to focus on all
SME and other organisation. It helps company to identify all needs of
customers in proper manner by understanding market environment and its
conditions. As the market size is increasing their issue related with business
are also impacting on operations of company.

REFERENCES
Arfanly, B. and Syamsun, M., 2016. Peran Entrepreneurial Marketing dalam
Peningkatan Kinerja Pemasaran pada Industri Rumahan Kabupaten
Kendal, Jawa Tengah. MANAJEMEN IKM: Jurnal Manajemen
Pengembangan Industri Kecil Menengah, 11(2), pp.141-150.
Chaudhury, S.R., Albinsson, P.A., Shows, G.D. and Moench, V., 2014. The
winemaker as entrepreneurial marketer: an exploratory study.
International Journal of Wine Business Research.

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