Entrepreneurial Marketing Presentation

Entrepreneurial
Marketing
Presentation

Content
 Introduction
 Word of mouth is better or not for SME
 Social Media
 Market Innovation
 Market Differentiation Strategy
 Conclusion
 References

Introduction
Entrepreneurial marketing can be defined as the process that work like
orientation and process of pursuing opportunistic by establishing and
launching new products in market. Entrepreneurship is more concerned
to launch new venture in market for increasing value in products and
services that are offered by organisation. Innovativeness, unique,
creative, market promotion are some of the key aspects of
entrepreneurial marketing.

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Entrepreneur are also concern about
selling products in a large market.
This report is written from
perspective of Rowlinson Knitwear
which is a small organisation.

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Moreover, these report highlights on features of small business marketing
environment and operational issue faced by new ventures and small
business. Marketing theory and practices in small business is also
included in this report. In the last, learning skills to deal with problems
will also be included in this report. Innovation is one of the most
appropriate methods that leads organisation to perform work with
continue innovation that is required by enterprise.

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The main motive to implement entrepreneurship is to complete all task
with innovation perspective for manufacturing products according to
customer expectations. Similarly, innovation also helps company to
perform their work in target specific segment to sale their products as per
patronages. On the other side, there are various medium such as social
media, market innovation and marketing strategy will also be included in
this report. Social methods and techniques helps company to aware about
items that are sold with motive of earning profits.