Entrepreneurial Marketing Assignment : Rowlinson Knitwear

Added on - 21 Feb 2021

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Table of ContentsINTRODUCTION..........................................................................................................................1Social Media Marketing Plan......................................................................................................1Introduction to business..............................................................................................................1Marketing Audit.........................................................................................................................1State Objectives...........................................................................................................................2Gather sight into target audience................................................................................................3Social media zone.......................................................................................................................3Experience strategy....................................................................................................................4Establish activation plan............................................................................................................5Manage and measure budget.....................................................................................................5CONCLUSION...............................................................................................................................6REFERNCES..................................................................................................................................7.........................................................................................................................................................7
INTRODUCTIONSocial media is a powerful way for business of all sizes to reach prospects and customers.In present scenario of competitive world, each and every individuals prefer trading their productsthrough several social media platforms like Facebook, twitter, Instagram , Pinterest etc. whichenable company to reach all possible customer in an effective and efficient manner (Cavusgil andKnight, 2015). Along with this, social media marketing plan is a form of Internet marketingwhich includes creating and sharing content on social media network in order to accomplishmarketing and branding goals. This report is based on Rowlinson Knitwear, which is one of theleading small business in UK and it produce school wear and corporate wear to various schoolkids. In this study, it covers developing a social media marketing plan for SME business as itinvolves marketing audit, target audience, strategies and budget in order to accomplishorganisational goal in an effective manner.Social Media Marketing PlanIntroduction to businessSocial media is an integral element which provide huge opportunities or platform tocompany in order to reach all potential audience as well as help them to increase volume of salesin an impressive or productive manner. In regard of Rowlinson Knitwear, which is one of thefamous manufacturer company and its headquarter in UK. The company produces knitwear andschool wear for school students in a high quality and an affordable price. For this report, itconsider school wear segments for implementing social media marketing plan. However,majority of the population prefer each and every service should be done with a span of timewhich assist Rowlinson Knitwear to develop a social media marketing plan in order to gaincompetitive advantage.Marketing AuditMarketing Audit is one of the most important factor for companies like RowlinsonKnitwear because it is small in size when it is compared with other multinational organisation.As they are trying to enter into social media they must know what are those internal and externalfactors that can create issue for them (Franco and et. al., 2014).SWOT is the analytical tool which tells the actual internal position of the company sothat company do get the opportunity to explore themselves in order to increase the overall profit
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