Entrepreneurial Marketing

Entrepreneurial Marketing

Table of Contents
INTRODUCTION.....................................................................................................................................3
Main Body..............................................................................................................................................3
Social media marketing plan outline..................................................................................................3
CONCLUSION.......................................................................................................................................10
REFERENCES.........................................................................................................................................11

INTRODUCTION
Marketing is defined as promoting company’s products and services in front of the target
customers in market. In this report Eagle Eye Solution Company is taken as an organisation. The
Organisation is based in United Kingdom and currently associated with the information technology sector
in United Kingdom. Company serve in information technology sector of United Kingdom and deals in
products like cloud computing and many other technology solutions. Henceforth, this report would
emphasis on internal analysis and external analysis in respect to the social media marketing plan of
business organisation. Who is the target customer base for the company will also assess in this report.
Different social media marketing zones will also select in respect to the company’s marketing plan.
Furthermore, one experience strategy will be frame in respect to the selected social media marketing
zone. A proper activation plan will be prepared in respect to the company.
Main Body
Social media marketing plan outline
Executive Summary
This report would summarise a proper social media marketing plan in respect to the company.
Precise marketing audit is a part of the research along with different strategies is also highlighted for the
company to achieve the best objectives for social media marketing plan. This plan would allow company
to achieve the best level of goodwill and brand value in market. This would also support company in
enhancing its market share. This report will project the entire plan in respect to the Eagle Eye Solution
Company. This is a technology driven company serves its services in the information technology market
of United Kingdom. Company is among the fastest growing small and medium size enterprises based in
United Kingdom. Company offers various technology solution products to meet the need of its entire
customer base.
Marketing Audit
Marketing audit comprises with both internal and external analysis in respect to the business
organisation (Diez-Martin, Blanco-Gonzalez and Prado-Roman, 2019). Internal analysis is all about
projecting the internal aspects like strengths, weakness, opportunity and threats associated with the
organisation with the support of SWOT Analysis. Audit allows company to analysis all different factors

that put an impact over the success of marketing plan and sales of company. Internal factors project about
the strengths and weaknesses that company van utilises in its marketing campaign.
SWOT Analysis
Internal analysis is all about portraying the strengths, weakness, opportunity and treats associated
with the organisation. This is a systematic framework use to project all different strengths, weaknesses,
opportunity and threat company has been associated in order to conduct the business operations.
Strength of Eagle Eye Solution
Following are the strengths associated with the company.
Brand value: Eagle Eye Solution Company carries a strong brand image in United Kingdom from last
one decade. Company is one of the most emerging small and medium size enterprises based in United
Kingdom due to its efficient products and productive strategies. This allows company to sale its products
like IT Software, cloud computing and other products offer by company easily and conveniently.
Effective technology products: Eagle Eye Solution Company is involved in selling information
technology products to its customers. Company has served effective technological solutions at the most
affordable price structure that has allowed Eagle Eye Solution to take competitive advantages in business
(Ghotbifar, Marjani and Ramazani, 2017). Quality of products is one of the dominating tools that support
the growth and success of company in market.
Affordability: Eagle Eye Solution is well known for its effective technology solution at the very
affordable price structure. This is one of the major strength company is associated with. Due to price
affordability company has created a strong brand image in market.
Weakness of Eagle Eye Solution
Following are the weakness associated with the company.
Limited resources: Eagle Eye Solution Company is a small size organisation which also indicates that
company carries a limited amount of financial resources which do not allow the organisation to cater the
best level of business. Limitation in resources does not create a volatile environment for business even if
the organisation consists up the potential and capability.