Entrepreneurial Model for Heaven Resort-Hotel for Dogs

ENTREPRENEURIAL MODEL

Table of Contents
INTRODUCTION.....................................................................................................................................3
BUSINESS OBJECTIVES...........................................................................................................................3
BUSINESS MODEL CANVAS....................................................................................................................4
Customer segments............................................................................................................................5
Customer relationships......................................................................................................................5
Channels............................................................................................................................................5
Value propositions.............................................................................................................................5
Key Partners......................................................................................................................................6
Key Activities....................................................................................................................................6
Key Resources...................................................................................................................................6
Cost Structure....................................................................................................................................7
Revenue Streams...............................................................................................................................7
CHIEF MARKETING OFFICER PLAN.....................................................................................................7
Proposed Marketing strategy.............................................................................................................7
Marketing mix.................................................................................................................................8
Target Market..................................................................................................................................9
Marketing Campaign.......................................................................................................................9
CRITICAL EVALUATION OF THE PLAN..............................................................................................10
SUMMARY..........................................................................................................................................11
REFERENCES.......................................................................................................................................12

INTRODUCTION
A “lean start-up” is a methodology utilised to establish a new business or produce a
new product for an already existing company. The “lean Start-up” gives a scientific approach
to develop and manage start-ups and get the products they want to meet the needs of
customers. The “lean start-up” methodology will drive a “Heaven Resort”, how to steer,
when to persevere-and grow, and when to turn a business with more acceleration. This is an
ethical approach to the development of the new product. Several start-ups initiate with this
idea for the products that are wanted by people. They spend months or even years on the
business, perfecting that services and products in a basic form, to the potential consumer.
When they cannot get approval from consumers, this is repeated as they did not speak to
potential consumers and decided whether or not products or services were interesting. In
accordance with a research study, 24 percent of the adult population of the UK owns a dog
that is an opportunity as there is a scarcity of dog hotels in England (Amankwah-Amoah and
Lu, 2019).
In this report the lean-start-up is “Heaven Resort-Hotel for Dogs”. The Heaven
Resort-Hotel for Dogs will facilitate various services to the customers. The services that will
be provided to the customers will be swimming polls with the trained staff, manicure,
pedicure, etc. The Heaven Resort-Hotel for Dogs will aim to provide luxurious stay and
services to its customers at quite feasible prices as per the services opted by the customers in
accordance with packages. The dog hotel is expected to attract customers who are dog lovers
as well as own dogs. The dog hotel, Heaven Resort-Hotel for Dogs will be located in London
as the number of dog owners in the locality is quite high which will have a positive impact
upon the organization.
BUSINESS OBJECTIVES
The objectives of Heaven Resort-Hotel for Dogs that the organization will aim to
accomplish are listed below-
 To attain maximum profit by keeping costs low by building and finding relationships
with authentic designing operations, suppliers with a focus toward “lean efficiency”
and exploiting “economies of scale”, to name some methods, may bring more
money after paying the bills (Ataman and et.al., 2018).
 To generate more revenue is the fundamental financial objective of our business.
The growth of revenue comes from a focus on marketing and sales activities and is
completely concerned with the “top-line earnings” – earnings prior to expenses.

Organisations often set goals of revenue with respect to an increase in percentage
instead of intending for particular amounts of the dollar. An entrepreneur might set
an objective of more revenue by 20% every year for the first three years of
operations.
 The organization will at least aim to have a survival stage in the initial period as in
to avoid the declining stage. This goal will be accomplished by recovering the
outstanding debts completely and within the right time. This will lead to constant
revenues for the organization (Bansal and Singh, 2019).
 The objective of the business will be to achieve at least 20% profit upon the
revenues after the six months of duration of business establishment. The objective is
to provide a healthy and positive aura to the customers with the dog friendly and
trained staff.
 The objective of the business is to establish business chain of the organization in at
least 2 more cities in the next 5 years (Brenya, Arthur and Nyarko, 2021).
BUSINESS MODEL CANVAS
Business model canvas is referred to a strategic management tool that defines and
communicates the concept of business. It works upon the various fundamentals of a
business and its products. The left side of the Business model plan is based upon the