Entrepreneurial Opportunities - Carpe Diem Cafe
Added on 2020-06-04
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EntrepreneurialOpportunities
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................11) Introduction to entrepreneurial opportunity and its value proposition...................................12) Critical presentation of two entrepreneurial themes...............................................................33) Development plan on chosen theme .....................................................................................5CONCLUSION................................................................................................................................6REFERENCES ...............................................................................................................................8
INTRODUCTIONEntrepreneurship in simple words can be defined as the set of steps or activity that helpin the setup of start up business. It generally includes designing, launching and running ofbusiness. This small business has become important art of economy and has played major role instrengthening the economy of nation (Stuetzer, et.al, 2017). Entrepreneur is the person who useits own creativity and innovative idea to settle the business. These people have great spirit thathelp them setting a vision and directing their efforts in single direction so that desired goals andobjectives can be achieved. For the current report Carpe diem cafe has been taken intoconsideration. The owner has established this small cafe in the main market of Manchester. Thereport will provide with various entrepreneurial opportunity and how this opportunity can help insuccessful business venture. It will also provide with entrepreneurial theme on which businesswork along with a development plan. 1) Introduction to entrepreneurial opportunity and its value propositionEntrepreneurial opportunity can be described as a situation or condition in which newgoods, services, raw material can be introduce in market and can be sold in market so that profitcan be earned. Every idea has its own value proposition that help firm in making productattractive toward the customer. Carpe diem cafe has come up with the unique idea that can helpthem in making people more about their shop and attracting valuable customer. The firm haschosen social media as one of their platform to connect with people and making them moreaware about them (Shalley and et.al, 2015). The firm has post their advertisement on thedifferent sites like Facebook, linked in, snap chat etc. and provide every person a discount of 10% on the purchase from the cafe. The firm also provide them with additional coupons on the firstpurchase and make free membership card for customer that add reward points every time theywork. What make the idea unique is the long chain of offer that the cited firm has offered, thathelp them in retaining their customer and connecting them with the firm for lifetime. Other thanthis great idea the owner is also aiming on grabbing various entrepreneurial opportunity that canhelp them in transforming into one of the leading business. Entrepreneurial opportunities Innovation: In order to be successful its necessary to make smart business decision thatcan help Carpe diem in its growth. Innovative and creative idea make Carpe diemdifferent from their rival. It not only help them in finding stability but also help them in1
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