Business Startup: Hairdresser Unisex Salon and the 7 Domains of Mullins

This document provides an overview of the business startup of Hairdresser Unisex Salon and explains the 7 domains of Mullins. It discusses the market and industry domains at micro and macro levels, the team domain, and the importance of building connections. The document also describes the application of these domains in the business and how the salon aims to provide affordable and quality services to its customers.

Business startup
HAIRDRESSER
UNISEX SALOON
7 Domains report

Table of Contents
INTRODUCTION..........................................................................................................................1
MAIN BODY...................................................................................................................................1
TASK 1............................................................................................................................................1
Overview of the business idea and explain the 7 domains of Mullins.............................................1
TASK 2...........................................................................................................................................5
Describe the business and application of 7 domains in the business...............................................5
CONCLUSION………………………………………………………………………………….6
Refrences…………………………………………………………………………………………7
Books and journals………………………………………………………………………………..7

INTRODUCTION
Entrepreneurship means to develop a business with the propensity to organize and run the
business with the motive of achieving the objectives (Turner and Gianiodis, 2018). In short
entrepreneurship means to start a new established business. The person who runs this newly
developed business is the entrepreneur who is ready to take all the challenges and identifies the
opportunity to grow the business in the market. Entrepreneurial opportunity is to make profits by
the entrepreneurs as they sell the products highest than what the actual cost is of the product. As
entrepreneurs main motive is to gain more profits and to compete in the market so that they build
a competitive image in the market. To build the business entrepreneurs makes various
investments which is the most crucial part of any entrepreneur. Main opportunity which they
always tries to find is the economic idea which should be implemented to achieve maximum
profit. Hairdresser Unisex salon offers various types of haircuts, hairstyling, blow drying. The
owner of the business has worked hard for advertising his salon and have came up with the new
business idea which has never been offered to people before. The services which are offered to
the customers is of no limit. The major aim of Hairdresser unisex salon is to offer their customers
best services which force them to come back again on the same salon.
MAIN BODY
TASK 1
Overview of the business idea and explain the 7 domains of Mullins.
Business idea-
The owner of the Hairdresser unisex salon has come up with different idea and approach
which will help the business in bringing more clients to them. As the entrepreneur have
developed the business in that area where he founded the requirement which will help in
attracting loyal customers (Jafari-Sadeghi, 2020). The major priority of the business is to provide
irresistible services to the customers. Offering various discounts and offering them different
services but in reasonable price is what their main idea is. Because these services usually costs
higher by which middle income group people resist to use such services. The owner main motive
is to provide the services at affordable and reasonable price including all the services which are
offered in other salons with good quality products.
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Mullin’s 7 domains- If the entrepreneur has come up with the idea to start a new business he will
not just invest in the business and will start working on it (Zupan, Cankar and Setnikar Cankar,
2018). But there are several factors which have to be looked upon before starting a new business.
Mullin in his theory have given seven factors or domains which is important to analyse before
starting the business. These 7 domains have been explained which will help the entrepreneurs to
plan its activities according to it.
 Market domain/Micro level- In the initial phase of every business it is impossible from
them also to satisfy the needs of every consumer. Thus, the business must start its
business by looking at the small segments of the market which are need of such things
which the business will operate in that area. As the business is of Hairdresser unisex
salon which means the business will be working on hair styles, extensions, colouring and
many more services. For this the business owner has to identify which sector of area will
be more benefitted form it and from where the chances of people are more which will
bring more consumers. They also have to analyse how their business will be different
from other business which they are offering to the customers and how other people of
different area can come to their salon if the business becomes successful. Because the
salon cannot be far away from other places because it can restrict the coming of other
people. This is just at the micro level which the owner of the business has to identify so
that the owner selects the right location for its business.
 Market domain/Macro level- By looking at the micro level of the area it becomes
extreme important that the business now look at the broader aspect at the macro level. As
the micro level include the place which is of small are (Schmutzler, Andonova and Perez-
Lopez, 2021). This domain explains that if the business has to expand its business in the
larger market than how and what precautions they have to take for opening their business.
This involves the growth whether the market is growing or is healthy for starting the
business. Hairdresser unisex salon has to analyse the growth and profits which they can
earn their and how and which type of customers will come there. Because there are
chances that big income group people might not come in the beginning and have the
chances at that point when they will identify that the business has now started earning its
name in the market. Such factors are also important to take into consideration. The
entrepreneur have to do research before targeting its customers this means they have to
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identify which group of consumer have the chance to come at their salon and which can
come after the business have become famous. After it they have to start their
advertisement or branding process.
 Industry domain/Micro level- In this domain the entrepreneur or the owner of the
business has to identify how easy or difficult it would be to enter in the industry (Young,
Welter and Conger, 2018.). This domain gives the idea about that how industry is
attractive in which they are starting their business. Because many new entrants find it
really difficult enter in the industry that too in those businesses which are having their
monopoly. Hair salon industry is not that difficult to take entry by the new entrants but
the main challenge is that they have to face higher competition in it. This means the
entrepreneur or the owner has to come up with that idea which is different and the
services which are offered by them is also satisfactory and of quality with reasonable
price. Hair salon has lot of competitors and also high competition in that field.
Hairdresser salon main target in the beginning is only to satisfy their customers with good
services and other services or options which are not yet being offered by other hair
salons. Also the ambience has to be attractive and of standard including the products
which are being used has to be of quality.
 Industry domain/Macro level- After this, the entrepreneur has to identify the USP
analysis in which they have to look in that perspective which can give them the profits.
This means that the entrepreneur has to identify that how they can serve their customers
which will make them distinct from the other competitors (Karimi, 2020. This is a very
important factor which will help the business to earn huge profits and gain goodwill in
the market. At the macro level it is important to analyse the competition which is
prevailing in the market. Hairdresser salon has to analyse that in which service they can
build its goodwill in which other competitors cannot beat them. Salon have come up with
the idea to conduct weekly hair and beauty show which will allows for free hair styling
and other services. The hair salon has come up with lot of initiatives which can give them
good USP in the market. The company have gone in a deeper research which helped them
to conduct those activities which are different and unique from other business.
 Team domain: Ability to execute on critical success factors- The factors which can
help the business to earn huge profits or to bear losses are the crucial stage. These factors
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can bring the company to success and have the ability to gain competitive advantage in
the market. Factors which the owner of the business takes to conduct the operations of the
business or to plan any other things have to be in such a way that it should not be
inappropriate or insufficient that it creates problem to them (Ding, 2019). The business
have to decide that factors or elements will be harmful for them and which factors will
help them in achieving the success. Hairdresser salon have identified that they don’t have
to copy other hair salon styles or services as this will not enable other users to visit their
salon and invest on us. The second is to be different and conduct those operations which
will increase to customers interest in them with the facility like sending personal
messages on their clients emails about their appointment and giving them value added
services.
 Team domain: Missions, Aspirations, Propensity for risk- In this domain the
entrepreneur has to identify that what are the goals and aim for which the business has
been started and what are the objective for which the business has been setup. To identify
what are the aspirations of the owner to start its business and if the owner is passionate
about the idea (Ardianti and Inggrid, 2018). The risk factor is to decide how much the
owner can bear the risks or will the owner would be able to face any risk or uncertainty if
come up all of a sudden. Hairdresser unisex salon knows what are its mission as they
have to create their monopoly in some services which the other business cannot do and
also to become the renowned hair salon in the market where every age of people are
coming up to do their hairstyling. The risk factor which are basically faced by the hair
salons are the competitors which are more here and the fear of loss is higher. But the
business is ready to tackle all the risks and the dynamic changes which will be there in
the market.
 Team domain: Connectedness up, Down, Across value chain- Developing good
connections is very important and that too when you are in the business line then it
becomes extreme important (Wood, Bakker and Fisher, 2021). Connections means here
to build relations with the investors, suppliers and other places where they are important.
Developing good connections become important as they will be the one who are
important for creating good image and supplying them with the resources. Next they have
to identify their customers and distributors who will help them in making the profit. Last
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is the value chain which will help them to develop their business growth. Hairdresser
unisex salon keeps all these factors in mind as the business requires to develop its
connections and have to build more profits from their customers with developing value
chain.
TASK 2
Describe the business and application of 7 domains in the business
Overview-
Hairdresser unisex salon is a hair salon which provides ample of services to its customers
(Sarkar, Rufín and Haughton, 2018). The services from hairstyling, colouring, hair yoga and
many more. The business have come up with new and innovative idea of starting the weekly hair
services to its customers which will of free costs and they will also provide classes to their
customers who wish to attend. Hairdresser unisex salon provides different types of cuts on hairs
and hairstyling extensions to its customers. The company also runs its you tube channel giving
lessons to those customers who are interested.
Applications-
Mullin’s domain is based on that factors which the company have to see that whether it will
work for the business or not (Maksimov and Luo,2021). His factors gave lot of perception about
how the business has to be done and how all the factors have to be identified before establishing
the business. Market attractiveness model has given the entrepreneur of Hairdresser unisex salon
the idea that how they have to look on different segments of the business in the market. This
means the customers who will be attracted towards the business and the revenue opportunity
which they can gain from a particular market. The owner of hairdresser unisex salon has
identified the perfect location which will be best for the business and will create the opportunity
to expand their business. Target segments also help to identify that not at micro level but also at
macro level how they can establish their business. Industry attractiveness gives the idea about
whether it will be easy for the entrants to enter their industry but in this hair salon industry it is
simple but the competition is large. The owner of the business has developed its services in such
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a way that it will build good image in the market. The mission of the business is clear as they
aim to become the largest and the biggest hair salon in the market and in country (Sanoubar,
Sarvari and Jabarzadeh, 2018). They are ready to take all the risks and challenges which they
have to face. Hairdresser unisex solution have come up with that approach which will give
success to them and will not be difficult to perform it.
CONCLUSION
From the above report it can be concluded, that the start-ups businesses have to work hard in
the beginning as they have to do lot of things. The entrepreneurs at some time may have to face
the losses in beginning its business. They have to make their first impression in the eyes of
customers in such a way that the customers come again on their salon bringing more customers.
This means the customers have to be satisfied in whichever services they are paying from the
salon. The startup but have solved all the issues of the customers who used to face the budget
constraints. The owner only wants to satisfy their customers even if they are earning fewer
profits in the beginning. But the entrepreneurs have to develop new plans and idea according to
the changing fashion and requirements of their customers. This will be the way which will bring
more customers in their salon. Also, they must keep in mind that the services which are being
offered to them including the quality must be stagnant otherwise it can be bad for the business.
Marketing of the business and services offered to them including the offers and discounts which
helps to bring more customers must be of prime importance. Because if the business is not
engaged with the customers on the social media platform then it would be difficult for them to
develop good bonding with their customers
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References:
Books and Journals
Ardianti, R. and Inggrid, 2018. Entrepreneurial motivation and entrepreneurial leadership of
entrepreneurs: evidence from the formal and informal economies. International Journal
of Entrepreneurship and Small Business. 33(2). pp.159-175.
Ding, T., 2019. Understanding the design of opportunities: Re-evaluating the agent-opportunity
nexus through a design lens. Journal of Business Venturing Insights. 11. p.e00108.
Jafari-Sadeghi, V., 2020. The motivational factors of business venturing: opportunity versus
necessity? A gendered perspective on European countries. Journal of Business
Research. 113. pp.279-289.
Karimi, S., 2020. The role of entrepreneurial passion in the formation of students’
entrepreneurial intentions. Applied Economics. 52(3). pp.331-344.
Maksimov, V. and Luo, Y., 2021. International springboard as an entrepreneurial act. Journal of
World Business. 56(3). p.101176.
Sanoubar, N., Sarvari, R. and Jabarzadeh, Y., 2018. Internationalization of Knowledge-based
Companies: The role of foreign market knowledge and International entrepreneurial
opportunity recognition. Journal of Entrepreneurship Development, 11(3), pp.461-479.
Sarkar, S., Rufín, C. and Haughton, J., 2018. Inequality and entrepreneurial thresholds. Journal
of Business Venturing. 33(3). pp.278-295.
Schmutzler, J., Andonova, V. and Perez-Lopez, J., 2021. The role of diaspora in opportunity-
driven entrepreneurial ecosystems: A mixed-methods study of Balkan
economies. International Entrepreneurship and Management Journal. pp.1-37.
Turner, T. and Gianiodis, P., 2018. Entrepreneurship unleashed: Understanding entrepreneurial
education outside of the business school. Journal of Small Business Management. 56(1).
pp.131-149.
Wood, M.S., Bakker, R.M. and Fisher, G., 2021. Back to the future: A time-calibrated theory of
entrepreneurial action. Academy of management review. 46(1). pp.147-171.
Young, S.L., Welter, C. and Conger, M., 2018. Stability vs. flexibility: The effect of regulatory
institutions on opportunity type. Journal of International Business Studies. 49(4). pp.407-
441.
Zupan, B., Cankar, F. and Setnikar Cankar, S., 2018. The development of an entrepreneurial
mindset in primary education. European Journal of Education. 53(3). pp.427-439.
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