Entrepreneurial Opportunity INTRODUCTION 1 CONCLUSION 8 REFERENCES 9

Entrepreneurial
Opportunity

Table of Contents
INTRODUCTION...........................................................................................................................1
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Entrepreneur is a person who is willing to take risk in the hope of gaining profit and
ability to grab available opportunities in marketplace in the best manner. However, their main
objective is to expand their business across local or national arena in order to generate maximum
revenue by satisfying needs of desired customers (Block, and Wagner, 2010). This assignment is
going to be segregated into three equal sections for introducing new business idea in the
European market by considering all relevant factors which affect the opening of an enterprise.
Marketing strategy, target market, customers, financial plan, required resources and all other
modes of gaining profit are also outlined in this project.
New business idea
An entrepreneur is an individual whose main motive is to come up with amazing ideas
which differentiate them from their competitors and succeed in acquiring attention of customers
of various age groups (Dimov, 2011). Along with this, one of the major reasons behind
introducing new business idea is to gain maximum income by satisfying needs of customers.
As an entrepreneur of a new business I am going to introduce the most effective business
which plays a major role in beauty of male and female that is “Cosmetic products”
manufactured with the use of “natural and organic” raw materials. Hence, impressive name of
this association is “nature love”.
Basically, one of the major reasons behind establishing this business is to enhance the
overall personality of people residing in UK in order to raise their standard of living. In fact,
products are made up with natural ingredients without having the use of any chemical and try to
prevent natural beauty of every individual. Major quality of offering cosmetic products is that it
is made up with natural materials at reasonable price which is affordable by middle and lower
class family. Along with this, it helps men and women both in enhancing their beauty as well as
help in maintaining their natural look without harming their skin (Ekpe, Mat and Razak, 2010).
However, perfect businessmen know the way to grab available opportunities from marketplace
by analysing overall situation and scenario.
Uniqueness of introduced idea:- Skin products which are offered by the selected firm are purely
organic and produced with the use of natural ingredients. Because of this; it is free from different
types of chemicals. Apart from this, one of the major things which makes this business idea
unique is that it is suitable for every type of skin either rough, dry, oily or so forth.
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Along with this, individuals of different age groups can use without any fear of reaction
because products are connected with nature love (Foo, 2011). Moreover, entire cosmetic items
are manufactured by expertise or experience person who is having a great knowledge about all
these things in order to remove any chance of skin damage.
Target market:- According to survey report it has been identified that mostly female are worried
about their skin but now-a-days men's are also equally caring for their skin in order to maintain
their personality in society. But beauty products are mainly used by youngsters for maintaining
their outer looks so that they can able to attract other person. In fact, beauty of human body is
indispensable part as first impression is made for any individual with their outer looks
(Heinonen, Hytti and Stenholm, 2011). Thus, it is analysed that young girls and boys whosoever
is lying in age group of 20 to 40 are main players who is using most of the beauty products.
Therefore, target market for selected business is nearby colleges, office girls or boys, industrial
areas where maximum number of companies are established, mid of marketplace, crowded
region, nearby residence.
Methods of contacting customers:- World is becoming more modern due to which number of
advanced technology get emerged at marketplace which helps newly introduced business idea to
make a contact with different customers. For example; usage of internet through social media,
advertisement in newspapers, magazines and so on. After targetting market
Instead of all this their main objective is to focus on their clients on the premise of their
age, area, way of life, capability level, sex, occupation, family foundation, status and so forth.
This is imperative for a business person is to concentrate on their current clients and afterwards
make new purchasers who intrigued to buy their items and administrations. Thus, after focusing
on their potential clients its time to promote their beauty items with the help of effective methods
such as; by conducting impressive events and different online strategy. As a entrepreneur it is
essential to implement research program for identifying new and wanted purchasers who willing
to buy their online items (Quan, 2012).
Hence, one of the major technique for connecting with desired customers is to use
advanced technology that is social media as well as design splendid brochure which consist of all
the necessary information related with cosmetic items.
Identification of consumer want:- Before offering different types of beauty products,
managerial team of an association need to determine choice, wants, requirement of various
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