Industrial Attractiveness: Evaluating Market Potential and Competitive Forces

Entrepreneurial Opportunity

Industrial Attractiveness
 The industrial attractiveness is known as the relative future profit strength of a
particular market. The attractiveness of the market can be evaluated by different models of
market place like porter five force model. This also can be considered as the possibility of
profit in investing capital in particular marketplace. There are different things are
important to know the potential of particular market. For example the depth of market, size
of market place and number of possible consumer in the particular market. There are
different models are used by the business organization to find the attractiveness of the each
market place.

Cont...
 This is important for the organization to consider different things of the market palace to
check the profitability of their product. The conditions of each market is different from
each other and this is very important for the organization to evaluate the factors that are
considered in the porter five force model to analyse the current market condition.