Industry Attractiveness and Micro Level

Entrepreneurial
Opportunity

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Industry attractiveness and micro level.......................................................................................1
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4
.........................................................................................................................................................4

INTRODUCTION
Entrepreneurial opportunity is a concept which develops an understanding about the ways
and techniques which can help in grabbing the opportunity which can lead towards
entrepreneurial venture (Autio and et. al., 2018). The entrepreneurial venture selected in this
report is Professional estimators which operate in activities of estimating the cost of each
contract i.e., cost involved in products, labour etc. In this report, industry attractiveness for the
selected organisation will be conducted.
MAIN BODY
Industry attractiveness and micro level
Industry attractiveness is the concept by which potential of a market can be ascertained. In
order to analyse the industry attractiveness in which professional estimators are operating, it is
important to focus on few elements. On the other hand, if it is talked about Professional
Estimators, that if it should take the decisions to expand business within United Kingdom, it will
be required to look into different elements that is coming under industry attractiveness (Gaglio,
2018). Basically, it consists with number of business units that can be considered as strengths
and these are going to be calculated, which will considered to be elements for identifying the
criteria for each. Through this, it can easily be said that there are number of determinations in
regards to the value of every single parameter within the criteria, and multiplying that value by a
weighting factor. The result is a quantitative measure of industry attractiveness and the business
unit's relative performance in that industry. On the other hand, there are some of factors that can
be taken into consideration by Professional Estimators are such as the following:
Market growth rate, this is said to be one of the primal most element that needs proper
attention so that, effectively all the decisions can be taken by Professional Estimators. It is being
analysed that Britain's quarterly economic growth is approximately reached to 0.5 percent (First
Quarter) of 2019. Apart from the that, previous three-month period's figure of 0.2 percent
(Murphy and Marvel, 2018).
Porter's Five Forces Model :
In order to show the attractiveness, Porter's five forces model is being performed which
consists with different elements and these are: existing rivalry in the market, bargaining power of
buyers and suppliers, threat of substitutes and new entrants. As per the operations of the
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