Entrepreneurial Strategy

Entrepreneurial Strategy

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Company Overview....................................................................................................................3
Importance of strategic capabilities for business .......................................................................3
Internal Factors which affect company capabilities...................................................................4
Change management model........................................................................................................6
Lewin change model...................................................................................................................6
Pestle Analysis of the Marks & Spencer company....................................................................8
Competitive analysis (Porter's five force )................................................................................10
CONSLUION ...............................................................................................................................11
REFERENCE.................................................................................................................................12

INTRODUCTION
Business compete with the other competitors for the customers, market shares
and making profit for them (Hao and Song., 2016). They employ tactics according to the
deliberate strategies and put them into the action is the responsibility of the companies leaders.
Strategic capacities refers to the all the company's strength which are their employees
capabilities, resources and skills which provide them a competitive advantages.
This report will cover case study of Marks and specters company which is British
multinational company and having huge expansion in the UK market and other market as well.
It will cover the strategic models like PESTEL, SWOT, Porter's Five force, Porter's Genetic
strategy and change management models to find the strategic capabilities of the M&S.
MAIN BODY
Company Overview
M&S is the major British multinational retailer company who are having huge reputation
in this industry. Their headquarter is in London, and they are selling the products like
clothing, Home products and food products. This company was listed in the London stock
exchange and it was the first company make the pre-tax profit which is around 1 billion. This
company was established in 1884 by the two partners Michael Marks and Thomas Spencer.
There are more than 80000 employees are are currently working for this company and
they are having more than 1400 location in all around the world which show their presence in
the international market.
Importance of strategic capabilities for business
A Strategic capabilities are the ability of the business to mange their resources, such as
their employees who is help to gain competitive advantages in the market, and they make the
company successful in their industry (Huikkola and Kohtamäki., 2017). The companies strategic
capabilities must focus on the business abilities to meet the demand and the needs of the
customers. Additional strategic capability of the Marks & Spencer must be unique to the
organization to prevent replication by competitors. Organizational capabilities are anything a
company does well that improves business and differentiates the business in the market.
Developing and cultivating organizational capabilities can help small business owners gain an
advantage in a competitive environment by focusing on the areas where they Excel.

Improve customers relationship- A good relation and attachment with the customers
helps to ensure the competitiveness in the markets. The relations between the company and
customers are also can capabilities of the Marks & Spencer
Competitive advantages - Strategic capabilities provide competitive advantages to the
Marks & Spencer when the company continue to make the new capabilities an developed
existing ones. It will maintain the competitive over the competitors of the M&S.
Knowledgeable workforce - The skills and knowledge of a company's workforce allow
the organization to direct those skills to achieve the business's goals. Training programs,
education assistance and effective recruiting and hiring programs are organizational capabilities
that ensure a knowledgeable workforce (Chang and Hu., 2020).
Improve customers relationship- good relationship with the customers in the market
helps Marks & Spencer company to ensure competitiveness in the market. This is also an
capability of the company to create good relationship with the customers.
Internal Factors which affect company capabilities.
Swot analysis is used to identify strength and weakness of the company. This can be
useful for the company to find their weakness and convert into the opportunities for the
company. Marks & Spencer company can use this model to take competitive advantages in
market and create strategic capabilities by improving their weakness. The Swot model has
explained how internal factors play an important technical paradigm for gaining on
advancement, keen synergy of innovative marketing and global business scenario where M&S
needs to actively work onto weaknesses, treats for developing new opportunities and work onto
utilization of strengths.
SWOT Analysis
Strength
 M&S has high goodwill among retail industry for producing high quality factors among
all products, services through which it has generated viable positio0n of technical
functional ethics among consumers (Shaikh, 2020). Brand also posses high capital
within internal management which will add to investment potentialities to generate
higher viable position services and has wide strength of dynamically working avenues
within development factors through which external competition paradigms can be
improvised.