Entrepreneurial Strategy Assignment - Orion group

Entrepreneurial Strategy
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EXECUTIVE SUMMARY
Entrepreneurial strategy can be termed as the process of framing, developing or designing
new approaches and products or services in cut throat competitive market. This report includes
includes BCG matrix, 7ps of marketing, SWOT analysis as well as SMART objectives are
designed. Smart objectives are made in order to achieve them in the near future.
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Table of Contents
Entrepreneurial Strategy..................................................................................................................1
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................5
TASK...............................................................................................................................................6
B. Develop and critically evaluate a range of entrepreneurial strategies ...................................6
C. Analyse of Orion Group’s strategic situation, capability and position................................13
CONCLUSION..............................................................................................................................17
REFERENCES..............................................................................................................................19
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INTRODUCTION
Entrepreneurial strategy can be termed as the process of framing, developing or designing
new approaches and products or services in cut throat competitive market. Here, entrepreneurs
are those individuals who are ready to take risk at their own level to build something new in the
marketplace so as to satisfy customers. It is important to develop entrepreneurial strategies to
manage, develop and organize a business venture by facing risk in order to generate profit.
There are many sectors in the UK, for example, education, health care, restaurants, service,
fashion, etc. Orion group is a recruiting firm and provides contract staff across the globe and
indirectly contribute to the economy of the country. There are 310 employees working in the
organization. The revenue generation is 36 cores GBP. However, this report will focus on service
sector in the UK, specially recruitment related service. Orion Group is a medium sized in-service
sector recruitment company in UK as it is carrying entrepreneurial strategies in their business so
that growth and development can be done.
This report includes entrepreneurial strategies such as: BCG Matrix, 7P’s of Marketing,
Porter's five force model and PIMS is used by the company so that growth can be done. Through
these strategies this report will show Orion Group strategic situations. This research also focuses
on different models for examples, SWOT, TOWS, and PESTEL analysis (Ahmetoglu and et.al.,
2018). SWOT and TOWS will apply to understand current situation of Orion Group whilst
PESTEL analysis will show current market situation of the company. This research has
developed five objectives and each objective will analyse using SMART concept. Finally, this
research will clearly show how to implement above mentioned strategies and models to the
Orion Group. Also, this report will provide several recommendations with justification and
applications to the selected company of Orion Group.
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