Entrepreneurial Strategy Analysis

This assignment is a comprehensive analysis of entrepreneurial strategy, focusing on the real estate industry. It explores the strengths and weaknesses of a company, identifies opportunities and threats, and proposes strategies for improvement. The assignment draws from various sources, including books, journals, and online articles, to provide a thorough understanding of entrepreneurial strategy. It is suitable for students in business or entrepreneurship courses who want to gain insights into strategic management and decision-making.

Entrepreneurial Strategy

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
This case study highlights entrepreneurial strategies and analyse the working of the
Warren Bradley estate. This study highlights complete analysis of the case study and identify and
evaluate the strength, weakness, opportunity and threat of Warren Bradley estate.
Warren Bradley is real estate company established on 1st September, 1993. This company
mainly deals in offering property for sales and leasing purpose. They aim at providing unique
first class services to the general public. Warren Bradley estate has effectively established
themselves as a leading agency company in their respective areas.
This study will highlight key strengths, weakness, opportunity and threat of Warren
Bradley estate in order to develop strategic plans and take decisions effectively and efficiently in
order to improve operational performance and productivity. This case study also helps in
analysing various factors which influence the working of the Warren Bradley and form
actionable tactics accordingly.
MAIN BODY
Entrepreneurial strategy is of significant importance to analyse and predict the distinct
competitive advantage of the company. Entrepreneurial strategy is important to design the
organizational structure and helps in effective operational efficiency and productivity of Warren
Bradley real estate company (Entrepreneurial Strategy, 2016). Entrepreneurial strategy helps in
complete analysis of company's core strength which will help company in sustainable growth
and success. It also helps analyse various opportunity of Warren Bradley which helps in
developing plans to penetrate larger market share and helps company grow effectively and
efficiently.
Entrepreneurial strategy also helps analyse the major threat to the business which hamper
the operational efficiency and productivity of the business which will lead to lower profit
margins. This helps Warren Bradley to make effective strategic plan and takes necessary action
and measures to control the impact of threats on company. In comparison to various established
firms in the market, Warren Bradley estate company face major challenges which leads to lower
market share and lower probability of survival and success in the market (Johnson and Van de
Ven, 2017). Entrepreneurial strategy helps Warren Bradley to largely focuses on various

challenges faced by company to distinctively build competitive advantage for effective
operational efficiency, performance and productivity.
Entrepreneurial strategy helps in building block in a systematic manner by applying
effective practical approaches by filling the gaps and evaluating needs and objective of the
company in order to attain competitive position in the market. Entrepreneurial strategy helps
Warren Bradley estate helps in building effective business models and strategy to increase the
operational efficiency and productivity of business which eventually helps in attaining goals and
objectives of the company in a systematic and efficient manner (Kirkham and Mosey, 2017).
This helps in early identification of threats and challenges which rare coming their way which
can be effectively resolved by taking necessary action which help resole the problem effectively
and efficiently.
Entrepreneurial strategy helps in achieving long term goals and objectives of the
company. It helps in building innovative and conservative plans to achieve operational efficiency
in an effective manner to attain competitive edge in the market for higher marker share and
profitability. It helps in building various corporate strategy for higher business growth and
innovation.
Warren Bradley estate company has major strengths which effectively helps company in
achieving various organizational goals and objectives of the company for effective operational
efficiency and productivity.
 PROVIDING EXCELLENT SERVICES: The major strength of the Warren Bradley
estate company is to provide excellent services to the general public which attract large
number of customers which leads to improved customer loyalty and customer referrals
which increases the brand reputation and goodwill of Warren Bradley estate company
(Warren Bradley Estates, 2019). This also helps company in increased customer
satisfaction which helps company in retaining old customers and building new which
eventually helps company in increased sales and higher revenue for effective and
sustainable growth of the estate company. They aim at providing excellent services by
tapping large customer base and giving excellent unique customer services which helps
retain old customers and leads to higher customer base and customer satisfaction for

higher operational efficiency and productivity by maintaining its competitive edge in the
market effectively and efficiently.
 GOOD FINANCIAL POSITION: Warren Bradley estate company has strong financial
position which helps in maintaining a competitive position in the market and leads to
attain organizational goals and objectives effectively and efficiently. This also helps
company in penetrating larger sector of market with their extensive experience and
knowledge. It helps in using their resources effectively and developing larger market
share to attain the benefit over its competitors effectively and efficiently. Good financial
position leads higher availability of resources which helps in greater operational
efficiency and productivity. This also gives major advantage to Warren Bradley estate
company to have greater degrees of control over the performance of business (Gans,
Stern and Wu, 2016).
 STRONG DISTRIBUTION NETWORK: Warren Bradley estate company has strong
distribution network which benefit company in penetrating larger market in different
locations around the country which leads to higher customer base. Warren Bradley estate
company choose to opt for latest available technology like social media platforms,
artificial intelligence, personal website, automation to attract large customer base using
efficient advanced technology effectively and efficiently to generate higher customer
base. Strong distribution network helps in higher sales and which eventually leads to
generation of higher revenue and profit. Strong communication channel benefit Warren
Bradley estate company in reaching right customers on a timely manner and providing
them effective services which leads to effective reputation and goodwill of the company
(Hakala, 2015). Warren Bradley estate company has strong tie up with suppliers,
contractors, agents and customers for efficient delivery of their services in an efficient
manner to satisfy customers by fulfilling their expectations and needs.
 EXTENSIVE EXPERIENCE: Warren Bradley estate company has an extensive
experience of 17 years with strong goodwill and reputation with a proven track record of
effective delivering of services. They have high technical experience with effective
management team to accomplish goals and objective of the company in an effective
manner which leads to higher sustainability growth and success. They mainly focus on

providing innovative products and helps in building strong reputation. This helps Warren
Bradley estate company to survive in the market for longer period of time and maintain
its competitive edge which leads to higher market share and profitability. They provide
unique first class service to general public which help them retain prospective customers
and build new for higher customer base .
Warren Bradley estate company has major weaknesses which affect the operational
efficiency and productivity of business which hampers company's competitive position and leads
to lower sales, revenue and profitability (Real estate and SWOT analysis, 2016).
 ARROGANT OR UNHELPFUL EMPLOYEES : This is a major weakness to the
Warren Bradley estate company where employees of the organization are arrogant and
unhelpful which leads to demotivated employees and leads to toxic workplace
environment. Arrogant employees will disrupt working of the company which affect
internal working environment which leads to lower operations and productivity. This
leads to distraction and loss of prospective employees at workplace which hampers
operational efficiency and productivity of business. Arrogant employees pose major
threat to the company as it hampers interpersonal relationship between employer,
employee and customers. This leads to increased level of stress among employees of
Warren Bradley estate company and eventually hampers the operational efficiency,
performance and productivity of the organization. Arrogant and unhelpful staff at
workplace pose negative impact on the goodwill and reputation of company which leads
to dissatisfied customers and higher turnover of prospective employees and clients which
affect the market position of the company.
 POOR PROMOTIONAL TECHNIQUES: The major weakness to Warren Bradley
estate company is poor promotional techniques which leads to lower customer volume
due to lack of communication. This benefits competitors of Warren Bradley estate
company to take advantage of this threat and attract large number of customers from all
over the world by using various promotional and marketing techniques to gain
competitive advantage which leads to higher market share and profitability for its
competitors and eventually leads to lower profit margins and customer base for Warren
Bradley estate company. This is a major weakness to the company as it will lose its

customers and will lead to non attainment of organizational goals and objective which
hampers company's reputation, success and growth.
 HIGH COST OF PROVIDING SERVICES: Another major weakness to Warren
Bradley estate company is that it provide services to its customers at high cost which
leads to lower profit margins. Warren Bradley estate company mainly focus on providing
first class services to general public which is highly expensive and costly which leads to
lower customer base and profit margins which eventually affects the competitive position
of the company.
Warren Bradley estate company has major opportunity which benefit them to maintain its
competitive advantage in the market which leads to effective operational efficiency and
productivity.
 DIVERSIFICATION IN THE UNTOUCHED MARKET: Warren Bradley estate
company particularly operates its business in United Kingdom and has wide range of
opportunity to flourish the untouched market which helps company to attain higher
market share (Ullah, Sepasgozar Samad and Siddiqui, 2017, December). This gives high
opportunity to Warren Bradley estate company to expand and diversify its business to
various different location of countries to attain higher customer base which eventually
leads to higher sales and higher generation of revenues and profits. This gives
opportunity to Warren Bradley estate company in sustainable growth and success of
business with new market segment and customer position by gaining competitive position
in the market.
 USE OF ADVANCED TECHNOLOGY : Implementation of new and advanced
technology helps Warren Bradley estate company in smooth functioning of operations in
an effective manner. Execution of various promotional technology which gives effective
details about the property like size, price, area, locality, number of rooms and all
necessary specifications in an effective manner to give complete information to the
prospective customers (Impact of Emerging Technologies on the Real Estate Industry,
2018). Advanced technology helps in improved productivity and performance and gives
opportunity to attain goals and objective by achieving economies of scale. This also gives
opportunity to Warren Bradley estate company to communicate with large customer base

from all over the world and leads to improved forecasting and better relationship with its
customers.
 PROVIDE UNIQUE SERVICES : Warren Bradley estate company has major
opportunity to provide unique and first class real estate services to its customers which
leads to higher customer retention and satisfaction. Warren Bradley estate company
provide services like letting and managing property. This gives opportunity to company
in attracting larger customer base and improved quality of services, which leads to good
reputation and goodwill of the company. Warren Bradley estate company has major
opportunity to retain its customers for a longer period of time as they provide high level
of personal services to its clients which leads to higher customer satisfaction and loyalty.
This gives an opportunity to achieve higher sales and volume which leads to higher
market share and strong competitive advantage.
Warren Bradley estate company has major threat to the company which leads to lower
operational efficiency and productivity which hampers performance and profitability of the
company and leads to ineffective competitive position (Figurska and Wisniewski, 2016).
 HIGH COMPETITION: The major threat to Warren Bradley estate company is
increasing number of large competitors in the market with effective deals and services
which pose major threat to the operational working of the organization. Increased number
of competitors hampers operational efficiency and performance of the organisation which
leads to lower market share and customer base. To overcome this threat Warren Bradley
estate company implement various promotional and marketing techniques to attract large
number of customers from all over the globe to maintain its competitive and market
share. Increased number of competitors offering more valued services at reasonable price
affect the performance of Warren Bradley estate company which hampers the
competitive position of the company and leads to lower profit margin.
 STRICT GOVERNMENT REGULATIONS: Government impose major threat to the
company as they have stringent rules, policies and regulations for protecting the interest
of both general public and Warren Bradley estate company. This is a major threat to the
company as it influence the way economy works (England & Wales: Real Estate, 2019).
Change in government policy may influence interest rate and leads to affect buying

behaviour of the customers. Strict government regulation leads to barrier to entry and exit
which lead to affect the operational efficiency of business. Company had to abide with
stringent standards and laws of the country for effective and smooth functioning of
business in a legal manner. Government policy may influence interest rate which leads to
lower customer spending.
 DIFFICULT TO FIND SKILLED MANAGERS: The major threat faced by Warren
Bradley estate company is that they face difficulty in finding skilled mangers. This leads
to lower operational efficiency and productivity. Warren Bradley estate company does
not have strong platform to attract and hire employees who have desired skills,
knowledge and experience to perform work effectively and efficiently which leads to
higher operational efficiency, performance and productivity to attain organizational goal
and objective in a systematic manner (3 basic rules to design a great entrepreneurial
strategy, 2018). Warren Bradley estate company has major threat of unskilled managers
which adversely impact the operation of business and leads to unsatisfied customers and
lower market share. This leads to ineffective coordination within the organization and
leads to higher stress of work and demotivated employees which leads to unproductive
workforce environment. Unskilled managers leads to mismanagement in the organization
and also leads to improper direction, coordination and monitoring of work within the
organization.
CONCLUSION
From the above study it has been summarized that, entrepreneurial strategy is of
significant importance for the Warren Bradley estate company which helps them in making
strategic decision which leads to higher operational efficiency and productivity. Entrepreneurial
strategy helps in maintaining competitive position of the company by taking into consideration
goals and objectives of the organization. Warren Bradley estate company helps in recognition of
various strength, weaknesses, opportunity and threat for higher sustainable growth and success of
business.
This study also highlights that the major strength and opportunity of Warren Bradley
estate company is that it has strong distribution network with its suppliers, contractors, agents
and clients for reaching wide range of customer base. It also has strong financial position with

good reputation and extensive experience with efficient unique services to customers which
helps to maintain competitive advantage. It also has an opportunity to diversify its business by
tapping untouched markets by implementing effective advanced technology. It also concludes
that the major weakness and threat to the company are raising major competitors in the market
and unskilled mangers and arrogant staff leads to productivity. Stringent government regulations
and poor promotional techniques hamper the operations of business. Hence, this study helps in
selecting major entrepreneurial strategy which will help business in making informed decisions
which lead to improved performance and attainment of competitive advantage.

REFERENCES
Books and journals
Figurska, M. and Wisniewski, R., 2016. Fundamental Analysis–Possiblity of Application on the
Real Estate Market. Real Estate Management and Valuation.24(4). pp.35-46.
Gans, J.S., Stern, S. and Wu, J., 2016. Foundations of entrepreneurial strategy. Strategic
Management Journal.
Hakala, H., 2015. Entrepreneurial strategy orientation. Situations. 7(10). p.11.
Johnson, S. and Van de Ven, A.H., 2017. A framework for entrepreneurial strategy. Strategic
entrepreneurship: Creating a new mindset. pp.66-85.
Kirkham, P. and Mosey, S., 2017. Entrepreneurial strategy. In Building an Entrepreneurial
Organisation (pp. 21-35). Routledge.
Ullah, F., Sepasgozar Samad, M.E. and Siddiqui, S., 2017, December. An Investigation of Real
Estate Technology Utilization in Technologically Advanced Marketplace. In 9th
International Civil Engineering Congress (ICEC-2017),“Striving Towards Resilient Built
Environment”, December (pp. 22-23).
Online
3 basic rules to design a great entrepreneurial strategy. 2018. [ONLINE]. Available
through:<https://blog.antwerpmanagementschool.be/en/3-basic-rules-to-design-a-great-
entrepreneurial-strategy>
England & Wales: Real Estate. 2019.[ONLINE]. Available through:<https://iclg.com/practice-
areas/real-estate-laws-and-regulations/england-and-wales>.
Entrepreneurial Strategy. 2016. [ONLINE]. Available
through:<https://www.kauffman.org/microsites/state-of-the-field/topics/management-
organization-and-strategy/entrepreneurial-strategy>
Impact of Emerging Technologies on the Real Estate Industry. 2018. [ONLINE]. Available
through:<https://www.hiddenbrains.com/blog/impact-of-emerging-technologies-on-the-
real-estate-industry.html>

Real estate and SWOT analysis. 2016. [ONLINE]. Available
through:<https://www.costainvest.org/en/real-estate-swot-analysis/>
Warren Bradley Estates. 2019. [ONLINE]. Available
through:<https://www.warrenbradleyestates.co.uk/>