Entrepreneurial Strategy

This presentation provides an analysis of entrepreneurial strategy in the business environment. It covers the strategic capability and position of an organization, opportunities and threats, PESTEL analysis, Porter Five Forces, and concludes with recommendations for product development and growth.

ENTREPRENEURI
AL STRATEGY

Table of Content
 Introduction
 Analysis of strategic capability and position of organisation in business environment
 Opportunities/ threat
 .PESTEL Analysis
 .Porter Five Forces
 Conclusion
 .References

ANALYSIS
 Business of eagle eye solution is the technology business.
 Company deals in IT products such as software's and other technology solutions.
 Company face competition from msp concepts, Bespoke IT sollutions, Sftvilla
solutions and other IT companies.
 Eagle eye solutions is highly competitive in UK market and company serves its
products and services to corporate organisations and other customers looks for
technology solutions.
 Company made a unique presence in market by catering services in affordable price
range.
 Company cater products in effective prices so that customers can afford the IT solutions
easily.

CONTINUE..
Advantages
 Affordable prices can attract customers easily.
 Improved technology.
 Market value of products.
Disadvantages
 Increased competition.
 Government involvement
 Volatile market
 Fluctuation of market
 By taking competitive advantage business can grow in market.

INTRODUCTION
 Entrepreneurship is defined as a skills to build a business enterprise out of a business idea.
 This is a process which involves designing, launching and running a business set up.
 This report is based on the case study of Eagle Eye Solution. Steve Rothwell is the founder of
the Eagle Eye Solution company.
 Company operates its business operations in information technology sector. Henceforth, this
report will emphasis over the competitiveness of company by analysing different external and
internal factors of company.
 A reflective analysis is also a part of this report based on the experiences of the assessment
conducted for this report.

Analysis of strategic capability and position of
organisation in business environment
SWOT Analysis
Strength
Customer satisfaction
 Eagle Eye Solution is among the fastest growing SME in UK.
 Customer satisfaction play a huge role in business development and growth process of
company Customer base of the company is well satisfied based on the products and
services granted by the company in exchange for procurement process.
 Product quality of the company is also considered as its USP in technology sector of UK.

CONTINUE..
Cost efficient services
 Eagle eye solution has reported an effective growth rate and company's efficiency in respect to cost-efficient services and products
is among the major reason behind such a success.
 SMEs needs to deal with all corporate houses which require them to serve cost effective services and product range in order to
sustain and grow in the market.
 Founder of Eagle Eye Solution Steve Rotwell always give specific focus over cost-cutting and quality improvement that also
enabled the company management to mark an effective presence in IT sector of UK.
Emerging demand of IT
 IT is among the major growing sector in the market.
 Emerging needs and demands of information technology products and software created a huge business development
opportunities for IT companies.

CONTINUE..
Weakness
Lack of Resources
 SMEs organisations face multiple challenges in operating business operations.
 Lack of resources are among the major weakness SME face.
 Due to lack of potential resources company management don't get involve in business and product development activities
aggressively.
Ineffective Brand Portfolio
 Ineffective brand portfolio is also among the a major weakness Eagle Eye Solution face.
 Due to lack of financial resources the company management also do not get to able to operate its branding campaign effectively.
 Brand portfolio also put a huge impact over company's presence in market.

CONTINUE..
Opportunities
Product Development
 Eagle Eye Solution has an immense business development opportunities by catering more effective products in
the market.
 Company management can put researches in order to build more efficient IT software in effective price range.
Business Expansion
 Company management of Eagle Eye Solution also carry the opportunities to expand its business area.
 Company can launch new outlets in other countries in order to expand the services and market area of company.
 This will effectively improve company's profitability in IT sector.

CONTINUE..
Threat
Competition
 Competition is always a huge threat for corporate organisations specifically to small medium enterprises.
 IT sector is such a huge market sector that comprises big multinational organisations like Google, Microsoft and other companies.
 All big corporate houses covers majority of market share which restricted the business development opportunities for Eagle Eye
Solution.
Constant Technological Up-gradation
 IT sector is growing very rapidly.
 Every day new technology and innovation is coming into the market.
 To upgrade the technology on a constant basis is among the major challenge company face.

PESTEL ANALYSIS
Political Factor
 Political factor involve governmental policies towards the IT sector.
 Government all across the globe giving a huge focus over the development of information technology
sector in country due to immense growth and development opportunities IT products are witnessing.
 Information technology has proven like a revolution as it facilitate business operations.
 UK's government also support the development of IT sector in country and government has also provided
easy access to licence for initiating IT business in country.
 Government stability in the country also play an effective role in the business development and growth.
 Political factor give opportunities to companies to develop the product.

CONTINUE..
Economical Factor
 Economical factor also play an effective role in company's presence in market.
 Economical factor involve economic stability, inflation, GDP growth rate and other associated aspects of
economy that create an impact over company's presence in market.
 All the factors involve in economic factor put a huge impact over purchasing power and capacity of target
customer's.
 Policy framed by UK government also influence all the aspects of economic factors.
 Economy of UK is growing rapidly at the rate of almost 1.4% which is attractive in nature.
 Economical factor play major role in gaining the opportunities of business expansion.

CONTINUE..
Social Factor
 Social factor is also a crucial factor involve in PESTLE Analysis.
 This factor comprises with the structure of society in UK.
 Demographic of UK in respect to population also involve in this factor.
 Social culture of UK also a crucial aspect of social factor.
 This analytical factor is among the crucial factor as it involves the target customer's of the company.
 People in UK are educated and very keen towards utilizing information technology products and services.
 Life style of UK people also enable company management to make a suitable strategies in order to take
competitive advantages.

CONTINUE..
Technological Factor
 Technological factor involve technological advancement and up-gradation.
 Eagle Eye Solution deals its operations and services in IT sector which require constant development and
improvement in products and service qualities.
 UK is considered as a technology Hub as it contains all financial and technological organisations like Google,
Microsoft and all big corporates.
 Government in UK also take huge interest in technological development and advancement in the country.
 UK government has invested more than £28bn since 2011 to improve information technology in the region.
 Management of Eagle Eye Solution has an immense business development and growth opportunities by
improving its products and services qualities.

CONTINUE..
Environmental Factor
 Environment factors also play an effective role in company's presence in target market.
 This factor is recently involved in business environment after the awareness of people towards environment protection has been emerged.
 People in UK are more keen towards utilising eco-friendly products and services.
 Product development of company are highly depends upon the environmental factors.
Legal Factor
 Legal factor is among the crucial business environment factor involved in PESTEL analysis.
 All laws and legislations of UK government associated with corporate sectors like minimum wage payment act, equality act and other
associated legislations are involved in legal factor.
 This factor enables that all company's policies must cope up with the compliance of all UK legislations.
 Company engage with business expansion opportunities with the support of legal factors.

Porter Five Forces
Competition in the Industry (High)
 Competition in the industry is the first force involved in this model.
 IT sector is among the fastest growing sector which also causes to immense competition
in the market.
 Eagle eye solution needs to compete with all big corporate houses like google, Microsoft
in order to sustain in the market.
 This force is always high for all companies as competition will always be a huge element
that create a huge hustle for the companies in order to sustain ad grow in the market.

CONTINUE..
Potential of new entrants into the industry (High)
 IT sector of UK has witnessed around 6 % growth rate in the latest past year.
 IT industry across the globe is among the rapid growing market industry.
 All such growth potential has always attracted to new investors, entrepreneurs and business man to explore the sector by
conducting business operations.
 This force is high for the IT based on the growth and market development perspective.

CONTINUE..
Power of supplier (Medium)
 Suppliers are also a crucial part of business structure as they create a channel between customer's and business
organisations to supply products and services.
 IT sector is among the fastest growing market that has also drives to increasing number of suppliers in the market.
 Availability of potential number of suppliers in the market has restricted the impact of this force to be a medium in
nature.

CONTINUE..
Power of customer (High)
 Customers are always a prime stakeholders of company.
 Customers of the company potentially influence the sustainability and market growth of the company.
 All the policies and strategies of the company is framed as per the potential customers of the company.
 Based on the involvement of target customers in company's operations this force is high for the company.

CONTINUE..
Threat of substitute products (High)
 IT sector is a rapid growing sector.
 Everyday new technologies and software are launching.
 This force is high for the IT industry as companies are putting constant efforts in order to launch new products and services.
 Position of Market
 IT sector is growing very rapidly as the number of users are increasing very fast.
 Growth rate of IT is more than 6% every year that effectively project about the market development of the sector.
 Management of Eagle Eye solution can work product development and up-gradation in order to sustain and grow in the
market.

CONCLUSION
 This report has concluded about the business environment of IT sector.
 Different strengths like cost efficiency has concluded of the organisation by
analysing the SWOT analysis of the company.
 Company's weaknesses, opportunities and threats are also summarized in
this report based on the SWOT analysis.
 To assess the external business environment factor PESTEL analysis is
conducted in this report.
 This report also summarised about Porter Five Forces analysis.

CONTINUE..
 Porter five forces analysis concludes about the different forces like competition in the market, power of
customers and other associated forces involved in conducting business operations of the company.
 This report has also projected that company should work towards product development and up-gradation in
order to achieve better growth in the market.
 A reflection is also concluded in this report based on the experiences gained while implementing different
tasks involved in the report.

REFERENCES
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The PEST analysis of the RES in the voivodeship and in Poland. Renewable and
Sustainable Energy Reviews.58. pp.737-750.
 Nasehi, S., Allahyari, H. and Zebardast, L., 2017. Assessment of rural tourism using
SWOT analysis (Case Study: Masouleh village, Gilan, Iran). Assessment of rural tourism
using SWOT analysis. Case Study: Masouleh village, Gilan, Iran.3(5).
 Putter, A. A. D., 2018. Wind Energy in Japan: A PESTLE Analysis and Implications on
Government Policy (Bachelor's thesis).
 Singh, N., Rai, V.K. and Kumar, A., 2018. Aqueous mortar–pestle grinding: An efficient,
attractive, and viable technique for the regioselective synthesis of β-amino