Entrepreneurial Strategy for Drink, Shop & Do

Entrepreneurial
Strategy

EXECUTIVE SUMMARY
The below mentioned report is based on Drink, Shop & Do which is an organisation
based on a business concept that is an integration of bar, cafe and design store. The organisation
was primarily started as a cafe. However, with the efflux of time, the management of this
company realised the need to take measures for meeting the emerging needs and wants of
customers for inclusion of bar within cafe. Looking upon this, the 2 entrepreneurs of Drink, Shop
& Do decided to transform the structure from cafe to a composite of cafe, bar and design store.
Further, the firm can leverage the use of entrepreneurial and intralpreneurial strategies such as
effective market analysis, customer orientation, innovation and stipulation of business objectives.
Through this, it aims to enhance its customer base by 4% within the next 6 months. Further, it is
recommended that firm should apply diversification and penetration pricing strategies to achieve
its predefined business objectives.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................4
Case Study..............................................................................................................................4
Typology of Business Entities................................................................................................5
Resources................................................................................................................................6
Core Competencies.................................................................................................................7
IDENTIFICATION AND CRITICAL EVALUATION OF MODELS..........................................8
COVERED IN PPT................................................................................................................8
RANGE OF ENTREPRENEURIAL & INTRAPRENEURIAL STRATEGIES............................8
Entrepreneurial Strategies......................................................................................................9
Intrapreneurial Strategies........................................................................................................9
ORGANISATION STRATEGIC SITUATION AND OBJECTIVES............................................9
Objectives...............................................................................................................................9
IMPLEMENTATION STRATEGY..............................................................................................10
CONCLUSION..............................................................................................................................10
Self Evaluation.....................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Entrepreneurship can be referred to as the set of activities which are aimed at planning,
organising, management and setup of a new business venture with a view to solve the economic
or social issues being faced by the society. In this regard, entrepreneurial strategy is a strategic
course of action which a firm seeks to establish or re-establish its relationship with business
environment with a view to attain growth in short course of time. This strategy is altered as a
result of planned or unplanned changes taking place within the decision patterns of company. In
other words, it can also be said that entrepreneurial strategy is a procedure of creating new
approaches as well as offerings within a hypercompetitive and restricted business scenario a
view to gain an edge over the rival firms present in the market place.
The following report is based upon “Drink, Shop & Do” which is a composite of cafe,
bar and design store. It is operating within the confines of London. This project throws light on a
wide array of resources and core capabilities of a company. Also, it covers the models that are
taken into use for conduction of internal and external analysis. Further, it constitutes
entrepreneurial as well as intrapreneurial strategies. Lastly, the project is composed of
organisational strategic scenario and objectives along with the implementation strategy.
Case Study
Drink, Shop & Do is one of the well renowned cafes operating at the heart of London so
as to gain the attention of a large number of persons at a single time. It began its operations in the
year 2010. In the initial stage, the company functioned solely as a pop-up shop which served
coffee, snacks and other beverages with a calm and soothing atmosphere for customers to chill
and relax. The taste of organisational offerings was delightful enough to captivate a pool of
people towards it. However, it was later that the 2 entrepreneurs of this setup, Kristie Bishop and
Coralie Sleap, came up with the idea of converting it into an integrated cafe, bar and design
outlet which can effectively appeal to the minds of customers and gaining growth in the long
term. When the idea proved to be feasible, it was applied and it changed the overall phase of the
cafe. This move was strategically executed by the 2 entrepreneurs with a view to provide an all
in one experience to customers at one place whereby they can enjoy snacks, beverages and
entertainment within the bar at night. Once this strategical course of action was thoroughly
implemented, it lead to a significant raise in the revenues as well as profits of Drink, Shop & Do.