ENTREPRENEURIAL STRATEGY OF SME
15 Pages3924 Words133 Views
Added on 2021-02-21
ENTREPRENEURIAL STRATEGY OF SME
Added on 2021-02-21
ShareRelated Documents
ENTREPRENEURIALSTRATEGY OF SME
Executive SummaryThe report contains strategies used by Restaurant The Ledbury to overcome the situation. Reportinvolves various strategies that can be used in different situations and capabilities and positionsinculding PESTEL, SWOT, TOWS BCG Matric, Mchensey's 7's and value chain model andproduct development as well as the PIMS. PESTEL and SWOT will help company inidentifying the factors that influence in the entering new markets and identifying strength,weakness and opportunities of the restaurant. This report constants the SMART objectives of thecompany which are to increase with 5% market-share of the restaurant till the end of 2019, todecrease the employee turnover ratio in the restaurant, the company want to introduce new menubefore 2020 the restaurant wants to increase the sales of the restaurant by 15% within 3 monthsand the restaurant wants to increase the quality of experience of the customers.
Table of ContentsINTRODUCTION...........................................................................................................................2Critically evaluated a range of entrepreneurial strategies................................................................2BCG Matrix on Restaurant the Ledbury:...............................................................................3Poster 5 Forces: .....................................................................................................................4Value chain model..................................................................................................................4PESTLE analysis: ..................................................................................................................6SWOT analysis:......................................................................................................................8TOWS Analysis : This is the alternative of SWOT analysis. This tool is used to identify aswell as compare the strategies. In this the internal and external factors are exchanged........9Organizational objectives:....................................................................................................10Suggested Strategy for the restaurant..................................................................................111
INTRODUCTIONEntrepreneurial strategy is the business strategy from which a firm establishes as well asre-establishes its relationship of fundamental set with its environment. This is a strategy which ischaracterized by widespread and less-or-more simultaneous change in the decision-makingprocess of the organization. Restaurant The Ledbury is a Michelin start restaurant which isowned as well as operated by the group, the restaurant is located at Royal Hospital road, London.This report will consider the all the entrepreneurial strategies like BCG Matrix, Postel force 5model and value chain which Restaurant the Ledbury can use to consolidate their situation suchas Pestle analysis, SWOT, TOWS and appraise subsequent strategy implementation in therestaurant. This report will also discuss the strategic situation and capability and position. At theend of the report will also highlight the strategy which the restaurant can use for the growth ofmarket share.Critically evaluated a range of entrepreneurial strategies2
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Entrepreneurial Strategy Assignment - Orion grouplg...
|18
|4007
|424
Entrepreneurial Strategy Assignmentlg...
|17
|4014
|253
Entrepreneurial strategies - Assignmentlg...
|12
|4342
|79
Entrepreneurial Strategy Framework PDFlg...
|14
|4424
|29
Towards Entrepreneurial Strategy for Caffeine SMElg...
|16
|4623
|292
Report on Entrepreneurial Strategylg...
|13
|3885
|94