Entrepreneurial Strategy Part-2

Entrepreneurial Strategy Part-2

TABLE OF CONTENT
INTRODUCTION......................................................................................................................3
MAIN BODY.............................................................................................................................3
1.Critically evaluate a range of entrepreneurial and intrapreneurial strategies......................3
2 Analyze an organization’s strategic situation; its entrepreneurial capability and position,
and develop a set of objectives...............................................................................................4
3. Develop an implementation strategy which will be consistent with identified objectives 6
4.Confidently present own judgments of received opinion and evaluation of alternative
approaches to problem solving in a professional standard report..........................................6
RECOMMENDATION.............................................................................................................9
CONCLUSION..........................................................................................................................9
REFERENCES.........................................................................................................................10
Books and Journals..............................................................................................................10

INTRODUCTION
Entrepreneurial strategy is considered as the process in which business organization
launch and re-launches its primary set of correlation with environment. In addition to this, it
is the tactics characterized by extensive as well as greater-or-small immediate change in the
outline of decision which is taken by business organization. This report is undertaken on
MOMA FOOD. It is the small firm which is located in UK. They provide wide variety of
products and services to its customer for satisfying their need and wants at marketplace. In
this assignment the capability, objective as well as position of enterprise is mentioned. In
addition to this, the strategy must be implemented for achieving objective of organization in
stipulated period of time. And also, it is necessary to present own judgement and assessing
alternatives approaches in order to resolve the problem related to professional standard report
(Dapeng, Songting and Ning, 2016).
MAIN BODY
1.Critically evaluate a range of entrepreneurial and intrapreneurial strategies
Entrepreneurial strategy is the procedure in which organization focuses on
establishment of its principal set of relationship with its environment in an effective manner.
On the other hand, the intrepreneurial strategy emphasized on bring innovative ideas and
belief in systematic manner by use of different level of Corporate Entrepreneurship Roadmap
in order to improve innovative products as well as services for its customer for growth of
business organization. They make strategic management plan for making vision and mission
of company. It is necessary to assess a range of entrepreneurial strategy which is going to be
mentioned below:
Strategic management plan: It is necessary for MOMA FOOD to make effective
strategy for achieving goal as well as objective of organization in stipulated period of time
which is mentioned below:
Vision: The vision of company is to achieve leading position across the world. It is
considered as small entity and they wants to operate their business at global level.
Mission: The mission of MOMA food is to provide superior quality products and
service to its customer at relatively less price for attracting customer towards their company.

Objectives: The main objective of organization is to increase sales and profitability
level in future period of time. And also, they want to increase brand image and reputation of
firm in front of customer at marketplace.
Implementation: It is important to MOMA FOOD to implement effective strategies
for increasing success as well as growth of this small firm in future period of time.
Evaluation: After implementing this strategy, it is necessary to make comparison
between actual as well as desired performance in order to find deviation and taking effective
decision which will be advantageous for organization in future period of time.
Entrepreneurial Strategy
Study the competition: It is necessary for manager of MOMA FOOD to assess the
strategy which is adopted by its rival firm. The knowledge regarding products as well as
services of competitive entity helps in achieving favorable outcomes at marketplace.
Research New products and services: Herein, the organization know their rising
goods and services that assists in enhancing operations of company in future period of time.
Therefore, the manager of MOMA FOOD focuses on effective research for brings innovative
products and services at affordable cost in order to satisfy the customer in the market (Gao,
Lang and Xu, 2018).
Listen to customer feedback and adapt: The entrepreneur focuses on pay attention
to feedback of buyer in order to assess the advantages and limitation of products and services
in the market. In addition to this, the supervisory team of MOMA FOOD emphasized on
listening response of buyer for taking innovative products as well as services at marketplace.
Intrapreneurial Strategy
Vision and Team: Herein, it is important for enterprise to make effective vision for
developing innovative products as well as services as per the need of customer at
marketplace. In context of MOMA FOOD, they make appropriate vision for achieving
success and growth in future time period.
Market Segmentation: It is necessary to segment their products on basis of different
region they target their customer for increasing sales as well as profitability in future period
of time.