This report discusses the entrepreneurial strategies adopted by Drink Shop and Do, a combination of bar and cafe in London. It includes a comprehensive situational analysis, critical review of strategic choices, and recommendations for success and growth.
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Entrepreneurial Strategy
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Table of Contents INTRODUCTION...........................................................................................................................1 Comprehensive Situational Analysis...............................................................................................1 Critical Review of Strategic Choices...............................................................................................3 Entrepreneurial Strategies...........................................................................................................4 Recommendation.............................................................................................................................5 CONCLUSION................................................................................................................................7 REFERENCES................................................................................................................................8
INTRODUCTION Entrepreneurship is considered as a different kind of activity or function that help in organising, planning as well as a new business venture with the aim of providing social services and achieving economic advantages. The entrepreneur is a person who is taking too much risk and faces many challenges for growth in competitive market. It is analysed that there are various characteristic or feature of entrepreneurship that bring creativity, innovation, risk and profit and many more. Therefore there are various kinds of feature which is adopted by entrepreneur like business management, personnel, technical skill and many more. Therefore it has been analysed that they focus on taking advantages related to strategy that help in improving new business venture that help in satisfying the need of user as well as society by providing unique as well as innovative goods and services. The present assignments are depending upon “Drink shop and Do” which offer combination of bar, cafe and many more at London. In this assignment there is adiscussionorexplanationregardingtheenvironmentassessmentaswellasimportant assessment of choice is related to strategies. In addition to this the assignment refers to the implementation of strategy along with necessary recommendation that help in success as well as growth of business organisation(Gans, Stern and Wu, 2019). Comprehensive Situational Analysis Strategic capability is considered as a competence of the business organisations that help in bringing sustainability within business organisation that also helps in increasing competitive Marketplace(Zhui and Meng, 2017). Herein it is necessary to make execution of appropriate strategy and use of resources that help in increasing success as well as growth of organisation at Marketplace. It has been analysed that there is a variety of goods as well as a service which is offered by the company in case of food as well as beverages. They adopt different promotional techniques such as advertising as well as word of mouth in order to provide awareness regarding the product as well as services. It is significant for business organisation to assess resources in addition to capability for ensuring that their goods as well services are needed to satisfy the requirement of user as per the demand. In this process there are various applications that help in increasing knowledge in relation to competence and capability in market segment. 1
PESTEL Analysis PESTEL analysis is considered as a technique that help the business organisation in assess the external environmental factor which imposes direct influences on the function and activityoforganisation.Itprovideelementstotheorganisationthathelpinachieving competitive edge and also focuses on grabbing opportunity that help in overcoming from the threatin appropriate way. The Drink, shop and Do adopts PESTEL analysis for assessing different factor that is available in macro environment and also have the ability to impact on the operation or function of business organisation. It also permit business organisation to improve their strategy in order to overcome from various challenges in improved way and also it help in increasing growth as well as achieving competitive edge at Marketplace(Lechner and Pervaiz, 2017). Political: Political factor involves employment law, antitrust law, political stability, labour Law as well as so on. It is important for business organisation to assess political stability of country for grabbing opportunity. Therefore, it is necessary for company to assess the significance of the political factor that is just because of stable government that help in encouraging or motivating ownership at large extent. In addition to this, it has been said that law of UK is too differ from another countries. Hence, it is necessary for organisation to appropriately know the stability or instability of political condition for growth of organisation(Theodoraki and Messeghem, 2017). Pestle analysis is used for assessing the opportunity and minimise at Marketplace. Therefore this model is adopted by organisation for getting more and more opportunity in future period of time Economical: This is considered as the most significant factor that helps organisation in achieving the economic opportunity of company. Herein, it involves exchange rate, interest rate, inflation as well as deflation and many more. All these aspects impose direct impact on the processes related to transaction of organisation. It has been analysed that the economic condition of UK is stable therefore it is important or significant for organisation to assess Brexit for achieving more important benefits by providing superior quality goods as well as services to its user.Due to increase in unemployment rate the consumer spend less money on the purchasing of goods and services at market place. Therefore it is necessary for organisation to provide unique as well as innovative product and services to its customer at reasonable price in order to satisfy them. 2
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Social: Social factor involves employment level, population growth rate, income, culture as well as many more. It has been analysedthat taste as well as preferences of customer are changed day by day therefore it is important for organisation to make appropriate research for assessing the need for an individual person that help in providing goods as well as services as per the need of customer that help in increasing profit in future period of time. Technological: Technological factor involves automation, innovation as well as many more. It is necessary for organisation to implement advanced technology for cope up with the competition level at market place. For increasing profit margin, it is necessary to have a innovative technology that provide unique, specific good as well as services to its user. In the organisation they bring latest or advanced food as well as beverage manufacturing machine forproviding faster facility to its user that help in increasing satisfaction level(Sahoo and Yadav, 2017). It is necessary to implement innovative technology in order to provide product as well as services as per the need of the customer it is increases the profit margin of the company in future period of time. On the other hand the implementation of latest technology increases the cost for the company therefore it negatively impact on the organisation. Legal: The food and beverage industry is operated business under the different laws and regulation like alcohol licence, safety norms as well as many more. It is the responsibility of manager of organisation to follow different rules as well as regulation in order to manage different operation of Organisation in appropriate way(Presse and Paetzold, 2018). Environmental: It is important for every business organisation to operate their facility under rules as well as regulation of environment. It is necessary for organisation to follow environmental law that imposes positive impact on the environment. In context of Drink, shop and Do focuses on performing the activity in such a manner so that they protect the environment. Through this process, the organisation achieves favourable support as well as appreciation from government side and also from customer reviews. 3
Critical Review of Strategic Choices Drink, Shop & Do is needed to adopt appropriate measure and tactics for increasing brand image in global market and also provide growth as well as development of business organisation. Through different types of tactics, the organisation focuses on achieving profit margin to the large extent that helps in increasing competitive advantage over rival firm at marketplace. . It also helps in overcoming form level of competition at international level. There are various entrepreneurial as well as intrapreneurial tactics for growth and success of business organisation that is going to be mentioned below: Entrepreneurial Strategies Effective Market Analysis: It is considered as the most appropriate strategies in relation to entrepreneurship which is adopted by Drink, Shop and Do that helps in organising proper market research which will be beneficial for business organisation. It helps in assessing current trends as well as preferences of user that must be available at marketplace. It assists in increasing skill and knowledge in relation to advanced consumer trends by executing different tools that helps in satisfying the need and wants of customer as per their requirements(Magnaye, 2017). Customer Orientation: This strategy and tactics is important aspects that helps Drink, Shop and Do that helps in executing different activities and operations by satisfying the need and wants of its user. This strategy provides allowance that helps company in attracting large number of customer at marketplace. It is necessary to identify the requirement of user for satisfying them in most appropriate manner. Therefore consumer is considered as a king of market therefore the organisation focuses on making appropriate strategy in order to satisfy its user in future period of time and it also help in bringing sustainability within market of UK, London. Intrapreneurial strategies Innovation: It has been assessed that today's business environment is dynamics therefore it is necessary to make appropriate changes in regular way. It helps Dream Shop and Do Company in making appropriate strategy in order to provide innovative goods as well as services to its customer in good way. It is necessary for organisation to make appropriate changes in Cafe Industry that increases profit margin in upcoming period of time. Innovation appropriately 4
permits allowance to business organisation by using various tools and techniques that help in achieving competitive edge over rivalries firm at Marketplace(Covin and Wales, 2019). Business objective It is considered as the most significant process of business organisation. In given organisation Drink Shop and Do are needed to set a particular target for achieving objective of business organisation in appropriate manner. It is also helpful in increasing growth as well as development of company. The objective of the business is to motivate and provide facility to Organisation in performing their daily activity in improved way for increasing profit margin. Implementation of Strategy There are various types of strategy which is incremented by business organisation for achieving business objective as well as goal. This strategy helps Organisation in appropriately satisfy the needs and wants of the user in appropriate manner and also bring sustainability and profitability within business organisation in good manner(Chan and Li, 2017). It has been analysed that it is necessary for business organisation to execute penetration pricing strategy by providing superior quality goods as well as services to its user Through implementation and execution of this kind of strategy the organisation or customer of different group of income focuses on satisfying the requirement of customer in improve manner. It also allows the organisation in achieving competitive edge and also assesses the population of UK that is belonging from middle class. This strategy and technique help the organisation in assessing the need of the customer that help in increasing the profit margin and retaining or sustaining customer for a longer time period. Drink shop and do company focuses on executing diversification that is considered as a long term strategy can appropriately capable to improve product and services that help in providing better services to its customer by satisfying their changing demand with providing unique as well as specific goods(Keil, Maula and Syrigos, 2017). Recommendation Food as well as beverage industry is considered as the fastest leading sector that involve a large number of business organisation that perform their function as well as activity by offering different kind of product as well as services at reasonable less price. It also helps in increasing profit margin and helps in achieving competitive edge at marketplace. In context of UK it has 5
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been analysed that there are different type of organisation that focuses on executing their activities in relation to Cafe and also offer a different kind of offering to its user that helps in cope up with the competition level. It is important to significant for the supervisor of Drink, shop and Do Company adopts in achieving different benefits by using different tools as well as technique that help in increasing share of market by fulfilling the requirement of its user. It also has been recommended to the manager that they provide the investigation procedure in order to implement latest technology that helps in achieving competitive advantage over rivalry at Marketplace. They focus on offering superior quality product as well as services to its customer for satisfying their wants. In addition to this, the company also adopt Hi- tech Technology system that helps in provide unique product and services to its user. In addition to this there are also some recommendations which is provided to business organisation that include competition level strategy as well as plan that help in assessing the situation or condition of market on continuous basis. Constantanalysis aboutcustomer needs: It has been analysed that the taste and preferences of the customer are changed day by day. It is necessary for business organisation to assess the requirement of customer before providing them superior quality goods and services. Therefore they conduct appropriate research in order to analyse the need and want of customer and also focuses on satisfying them. It is recommended to the manager of Drink Shop and Do Company to organise appropriate research for satisfying the need of consumer at Marketplace. It also helps the company in increasing the satisfaction level of user and also focuses on retaining and sustaining them for a longer time period. Effective market examination: It has been analysed that Cafe industry consist of different elements that help in regular changes. Therefore it is also recommended that it is necessary for manager of organisation to have appropriate knowledge regarding market segment that help in satisfying the wants of customer at Marketplace. In addition to this it provides allowance to organisation to overcome from the challenges which is confronted by the company in Cafe industry. Therefore it assists the organisation in analysing the Marketplace that help in generating futuristic wants of customer and ensure sustainability as well as growth at competitive Marketplace. Innovation: 6
Innovation is considered as the most important part of the business organisation that helps in cope up with the level of competition that is prevailing at Marketplace. It has also been analysed that there are various organisations that provide similar kind of product as well services at relatively less price in order to satisfy the customer. Therefore, it is necessary for organisation to conduct appropriate research in order to overcome from different type of situation. And Drink Shop and Do Company provide innovative and unique product with customer for increasing profit marginalso it help in retaining customers for a longer period of time. In addition to this the main purpose is to increase profit margin by satisfy the customer. It helps in increasing competitive edge over rivalries firm at market place during the particular phase of time period. CONCLUSION As per given report it is been analysed that entrepreneurial strategy is most important for organisations that help in gaining competitive edge at Marketplace. It is also significant for organisation to use different types of element that helps in cope up with the level of competition and also increasing the advantages. Thus, it is necessary to assess PESTEL analysis for identifying external environmental factor which imposes direct influences on the organisation. Moreover through intrapreneurial as well as entrepreneurial strategy that helps in providing maximum advantage as well as achieving competitive edge at Marketplace. The entrepreneur is a person who is taking too much risk and faces many challenges for growth in competitive market. It is analysed that there are various characteristic or feature of entrepreneurship that bring creativity, innovation, risk and profit and many more. Therefore there are various kinds of feature which is adopted by entrepreneur like business management, personnel, technical skill and many more. The present assignments are depending upon “Drink shop and Do” which offer combination of bar, cafe and many more at London. In this assignment there is a discussion or explanation regarding the environment assessment as well as important assessment of choice is related to strategies. In addition to this the assignment refers to the implementation of strategy along with necessary recommendation that help in success as well as growth of business organisation. 7
REFERENCES Books and Journals Gans, J.S., Stern, S. and Wu, J., 2019. Foundations of entrepreneurial strategy.Strategic Management Journal,40(5), pp.736-756. Lechner, C. and Pervaiz, A., 2017. Entrepreneurial Strategy: A contingency review and outlook for future research in SAGE Handbook for Entrepreneurship and Small Business. SAGE. Sahoo, S. and Yadav, S., 2017. Entrepreneurial orientation of SMEs, total quality management and firm performance.Journal of Manufacturing Technology Management. Magnaye, D., 2017. Smallholder Organic Farming: An Entrepreneurial Strategy in Harmony withNature.InternationalJournalofEnvironmentalScience&Sustainable Development,2(2). Covin, J.G. and Wales, W.J., 2019. Crafting high-impact entrepreneurial orientation research: Some suggested guidelines. Chan, R.C. and Li, L., 2017. Entrepreneurial city and the restructuring of urban space in Shanghai Expo.Urban Geography,38(5), pp.666-686. Theodoraki, C. and Messeghem, K., 2017. Exploring the entrepreneurial ecosystem in the field ofentrepreneurialsupport:amulti-levelapproach.InternationalJournalof Entrepreneurship and Small Business,31(1), pp.47-66. Zhui, L. and Meng, L., 2017. Study on the Relationships among Executive Compensation IncentiveandEntrepreneurialStrategicOrientationandEntrepreneurialEnterprise Growth.Journal of Industrial Technological & Economics, (4), p.12. Presse, A.C. and Paetzold, F., 2018. Towards a global climate strategy: reconciling ecological, entrepreneurial and social elements of sustainability. InManaging Natural Resources. Edward Elgar Publishing. Keil, T., Maula, M. and Syrigos, E., 2017. CEO entrepreneurial orientation, entrenchment, and firm value creation.Entrepreneurship Theory and Practice,41(4), pp.475-504. 8