Entrepreneurial Strategy: Identification and Evaluation of Models

ENTREPRENEURIAL
STRATEGY

Table of Contents
INTRODUCTION...........................................................................................................................1
IDENTIFICATION AND CRITICAL EVALUATION OF MODELS..........................................1
Company Overview................................................................................................................1
PESTLE Analysis...................................................................................................................1
Porter’s Five Forces Analysis.................................................................................................3
SWOT Analysis......................................................................................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Entrepreneurial Strategy refers to all the techniques, processes and procedures that are
adopted, as well as utilized by a small company in order to enhance its competitive edge in the
marketplace, as well as achieve effective success and sustainability in the market. It is an
essential and quite a crucial aspect that is associated with accomplishment of organization's
objectives appropriately (Garg and Eisenhardt, 2017). Hence, in this context, the presentation is
based on Milton Sandford Wines, which is an organization that deals in manufacturing and
distribution of boutique wines. The presentation undertakes identification and critically
evaluation of a range of models to analyze strategic capabilities and position of a company in
which it operates, along with reflection of organizing grouping skills.
IDENTIFICATION AND CRITICAL EVALUATION OF MODELS
Small and Medium Enterprises are the ones which operate at a fairly lower levels in
comparison to the other business organizations However, the aim of these organizations are
fairly based on profitability and productivity, however the scale of operations is quite limited.
Hence, ahead is the description about the organization, along with critical evaluation of a range
of models to analyses strategic capabilities and its position in the environment.
Company Overview
Milton Sandford Wines is an organisation headquartered in Reading, United Kingdom. The
company manufactures and distributes boutique wines that are grown and developed within the
firm's headquarters. The firm was incorporated in 2006 and since then it is dealing its product
within the region, as well as beyond the UK. Hence, the case study that is reflected below is
associated with the strategic position of the company, along with its capabilities that are critically
evaluated using a range of models (Zehir, Can and Karaboga, 2015).
PESTLE Analysis
This framework is associated with analysing the overall external environment of the
organisation that undertakes assessment of each and every factor that have a direct influence over
the company. Hence in context of Milton Sandford Wines, PESTLE analysis is applied below:
 Political Factors:
These factors are associated with all the political situations within a country that have a direct
impact on the organisation. As of United Kingdom, the country where this company operates,
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