Entrepreneurial Strategy for Tesco plc: SWOT Analysis, Strategic Objectives, and Recommendations

This presentation discusses the entrepreneurial strategy used by Tesco plc, a UK-based retail company. It includes an overview of the organization, a PESTLE analysis, global market situation, SWOT analysis, key strategic objectives, strategic choices, implementing strategies, and recommendations. The presentation suggests that Tesco plc should focus on improving its marketing strategy, introducing a loyalty program, using effective pricing strategy, increasing sales force's activities, and launching effective programs and training sessions for employees.

Entrepreneurial Strategy

TABLE OF CONTENTS
 INTRODUCTION
 Overview of the organization
 Pestle analysis of the company
 Global market situation of the Organization
 SWOT Analysis
 The key strategic objectives
 Strategic choices
 Implementing strategies
 Recommendations
 CONCLUSION
 REFERENCES

EXECUTIVE SUMMARY
 Entrepreneurial strategy is a method used by company in order to identify their unique
approach and techniques to meet the objectives effectively.
 By using business strategy the Tesco plc has successfully achieved its goals and reach its
customer base.
 With the help of strategies, company can help guide the decision making process for
resource allocation and improve productivity as well.

Introduction
 Entrepreneurial strategy is the systematic means through which a company establish and
manage its fundamental collection of relationships with its business environment.
 Every organization has its own strategy which includes, few of them identify a problem
that needs proper solution and others.
 With the help of entrepreneurial strategy company will be able to identify their unique and
different approach.
 By using effective strategy, the firm will be able to position themselves in the market.
 The presentation will be based on Tesco plc, situated in the UK providing various types of
product or services to customers.

Overview of the organization
Tesco plc, situated
in UK
Provide varieties
of products or
services to
customers
Second largest
retail company
Strong brand
equity in the
world
Advanced digital
strategy

Pestle analysis of the company

Global market situation of the Organization
 Tesco plc has achieved good market position in
the retail company because of its marketing
strategies and growth methods.
 As of 2016, Tesco plc is the fifteenth most
valuable retail industry providing varieties of
goods.
 The company is leading grocery retailer with a
market share of over 25% which is quite high as
compared to others.
 Tesco has numbers of stores worldwide where
more than 400000 employees are working. As per
latest report, the market share is 28% which is
quite good among all the retail company in the
UK.

CONTINUED.....
 Due to rapid changing in the political,
economic and technological factors the
company has to face a lot of challenges.
 This has created pressure on managers of the
firm to deal with changing tax rates,
legislation and economic condition (Guo and
Wang, 2019).

SWOT Analysis
 Strengths- one of the popular groceries and retail
organization, company follows new advanced packaging
method
 Weaknesses- limited presence in emerging countries ,
sufficient ground research
 Opportunities- changing customer and market trend,
expand its business
 Threats-heavy competition in the retail industry, Brexit

The key strategic objectives
 There are different types of strategic objective Tesco plc needs to focus on:
 To increase profitability throughout the year
 To increase internal revenue over the upcoming years
 To decrease unnecessary expenditure
 To develop new product line
 Maintain budget for marketing initiatives to avoid any uncertainty in the future
 Reduce wastage in order to maintain sustainability in the world
 Create proper feedback strategy for Employees
 Develop innovation and technology
 Initiate satisfaction of customers

Strategic choices
 For every business industry, it is necessary to focus on
developing strategies with the help of effective growth
techniques.
 An effective leader understand that if their company is
to grow in the upcoming year which is long-term
success, they can't stick with one model or mindset even
when business operation are going well.

Implementing strategies
 With the help of Ansoff matrix, Tesco plc will be able to achieve goals and meet its
strategic objectives as mentioned above.
 In order to implement this strategy, Tesco plc needs to adopt some major steps:
 By using swot and pestle analysis, the firm can easily identify opportunities and threat in
this different market and understand the factors that may impact its business operations.
 To implement this strategy in the company, Tesco needs to analyse Ansoff matrix
approach.

Recommendations
 It is recommended to improve a new marketing strategy in order to motivate people to
choose company's product.
 It is also advisable to introduce a loyalty program and offer schemes, discount to customers.
 Use effective pricing strategy to meet the requirements of customers without affecting the
quality of products or services.
 It is also recommended to increase sales force's activities and promote brand image with
effective marketing methods like campaigns, online sales and more use of social media
networking.
 Tesco plc needs to launch effective programs and training sessions for employees to
motivate them towards company's strategic goals or objectives.

CONCLUSION
 To conclude, Tesco plc is undoubtedly a very big multinational retail company. But
nowadays its competitors are also growing aggressively and adopting different strategy to
meet objectives such as customer satisfaction.
 Therefore, Tesco plc should take advantage of as many opportunities to meet the
requirements of customer trends.
 Before implementing any strategy, the company should resolve legal problems and clear its
brand name from all the legal proceedings to attract more new clients and stakeholders.

REFERENCES
 Achinas, S. and et.al., 2019. A PESTLE analysis of biofuels energy industry in
Europe. Sustainability. 11(21). p.5981.
 Adamyk, K., 2019. PESTLE Analysis on Tesco PLC.
 Christodoulou, A. and Cullinane, K., 2019. Identifying the main opportunities and challenges from
the implementation of a port energy management system: A SWOT/PESTLE
analysis. Sustainability. 11(21). p.6046.
 Guo, L. and Wang, Z., 2019. Ratio analysis of J Sainsbury plc financial performance between 2015
and 2018 in comparison with Tesco and Morrisons. American Journal of Industrial and Business
Management. 9(2). pp.325-341.
 Joy, J., Implication of the cyber threats and its issues in the business process organization; A case
study of Tesco.

Appendices
Market share of Tesco plc and its Competitors