Entrepreneurial Strategy for Tesco plc: SWOT Analysis, Strategic Objectives, and Recommendations

Entrepreneurial Strategy

TABLE OF CONTENTS
 INTRODUCTION
 Overview of the organization
 Pestle analysis of the company
 Global market situation of the Organization
 SWOT Analysis
 The key strategic objectives
 Strategic choices
 Implementing strategies
 Recommendations
 CONCLUSION
 REFERENCES

EXECUTIVE SUMMARY
 Entrepreneurial strategy is a method used by company in order to identify their unique
approach and techniques to meet the objectives effectively.
 By using business strategy the Tesco plc has successfully achieved its goals and reach its
customer base.
 With the help of strategies, company can help guide the decision making process for
resource allocation and improve productivity as well.

Introduction
 Entrepreneurial strategy is the systematic means through which a company establish and
manage its fundamental collection of relationships with its business environment.
 Every organization has its own strategy which includes, few of them identify a problem
that needs proper solution and others.
 With the help of entrepreneurial strategy company will be able to identify their unique and
different approach.
 By using effective strategy, the firm will be able to position themselves in the market.
 The presentation will be based on Tesco plc, situated in the UK providing various types of
product or services to customers.