This assignment provides an in-depth analysis of the role of entrepreneurial personality traits in shaping the success of Small and Medium Enterprises (SMEs). It examines the impact of financing models, such as Islamic finance and peer-to-peer lending, on SMEs' performance and competitiveness. The report also discusses the background and life experiences of Peter Jones and Richard Branson, highlighting their key characteristics that fostered their entrepreneurial personality. Additionally, it reviews recent research on small business finance in Indonesia, including the effectiveness of BIMBINGAN and PELATIHAN PENYUSUNAN PENCATATAN KEUANGAN DALAM PENGELOLAAN USAHA KECIL.