Evaluating Entrepreneurship Motivation Model

ENTREPRENEURSHIP

TABLE OF CONTENT
 INTRODUCTION
 EVALUATING ENTREPRENEURSHIP MOTIVATION MODEL
 CHARACTERISTICS OF STEPH CROFT SIMON
 CONCLUSION
 REFERENCES

Introduction
 Entrepreneurship refers to the ability and act of developing business and run the
enterprise along with the uncertainties and scaling it to gain profits.
 In modern world entrepreneurship is used as a wider concept, it is more related to
solving big problems, transforming changes like creating a new and innovative product,
introducing a life changing solution or creating need for a product etc.
 An entrepreneur is the person who has the ability and desire to start something new and
has the courage to take up risks and aims to make a profit.

EVALUATING ENTREPRENEURSHIP
MOTIVATION MODEL
 Steph Croft Simon is allergic to various food products so after conducting a proper research to
find the link between the food we eat and health she founded Nom.
 As there were very less products available that are suitable for the allergic person, so she
created products which are beneficial for such people, it includes energy bars, popcorns that are
free from major allergens which includes dairy and gluten etc.
 Through all these award winning products, she has shown that even dietary restrictions can
settle on good taste.
 To identify the motivational factors behind the success of the Steph Croft Simon, the model of
entrepreneurship motivation is used.