This assignment is about GoPro Inc., a technology-based company that produces the world's best action cameras. The company was founded by Nick Woodman in 2002 and has since become a leader in the market with a share of 47.50%. GoPro's product, process, or service is unique and innovative, offering features such as wide-angle cameras with world-class action camera capabilities. The company relies on a new or proprietary enabling technology, including software, GPS, gyroscope, compass, and more. GoPro has a strong competitive advantage due to its brand awareness and integrity, which sets it apart from competitors like VIEVU, Samsung, EyeSee360, and Contour Adventure Every Day.