(Doc) Entrepreneurship Assignment

ENTREPRENEURSHIP

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................1
MAIN BODY...................................................................................................................................1
An overview of the automated car parking business..............................................................1
External Environmental Analysis...........................................................................................1
Industry/ Market Analysis......................................................................................................4
Key People and Skills.............................................................................................................5
Financial Feasibility...............................................................................................................6
REFERENCES................................................................................................................................8

EXECUTIVE SUMMARY
The present study is based on feasibility analysis of Intelligence car park in Port Louis,
Capital city of Mauritius. The technological advancement car parking system is being designed
for developing a user friendly, intelligent and automated car parking system that effectively
reduce manpower, fuel consumption of vehicles, land area of parking and reduce the carbon
emission. Port Louis is the biggest city and capital of Mauritius and it has been centre of
business. As the city, is the biggest city in Mauritius, population is also high and they face many
problems regarding car parking and this has given rise to car traffics in Port Louis. The limited
space caused many vehicles to be wrongly parked nearly everywhere in the city that has created
a phenomenon of illegal parking. The Intelligence Car Park In Port Louis will be set in on 20
acres of land and will compromise 5 levels with 2500 automated parking slots. The
Entrepreneurship study is based on a comprehensive study of micro and macro environment by
using PESTLE and SWOT analysis.
1

MAIN BODY
An overview of the automated car parking business
Over the decades with the development of Mauritius, the entrepreneurs are reach in a
situation where the manual car parking system in commercial spaces need to be replaced
(Automated Parking System Market, 2019). The intelligent parking business is associated with a
building management field and system, e.g. high-tech architecture and automation. The
Automated Parking System also called as APS that was developed in order to reduce the area
designated for parking cars. So the approach taken in the APS is to park vehicles in multi-level
vertical stacks. There are various types of Automated car parking system such as; AGV system,
RCG system, Puzzle system, Shuttle system, Tower system, Silo system and Crane system
(Dargaye, Gobin-Rahimbux and Sahib-Kaudeer, 2019).
External Environmental Analysis
External environmental analysis refers to a strategic tool that tends to identify all the
macro environmental factor that can affect the performance of business. It is essential for
entrepreneurs to have an understanding of the external environmental factor that can have
negative or positive effect on the business and on the strategic decision of the project and to
ensure the success of project of intelligence car park (Schaltegger and Wagner, 2017).
Political factors
Political factor have appears as a supportive character for the car park project. The
government of Port Louis, the capital city of Mauritius is highly welcome the unique project in
the city and encourage the emergence of artificial intelligence in Mauritius. The political factor
of the country is stable that is positively enhances the performance of the project in Port Louis.
The encouragement, stability by the government of the capital city of Mauritius is an opportunity
for the business to implement the project effectively and serve the services to the consumers.
Economic factors
The economy of Mauritius gradually picking up and the economic transition of Port
Louis have transformed the country and uplift the economic condition and status of the
population. There is massive public investment in transport and road infrastructure (Mauritius
Inflation Rate, 2019). The economy of the country is expected to reach $20.2 billion by 2020 and
Port Louis is the fastest growing city compare to any other city of the country. The project have