Entrepreneurship: The Success Story of Peter David Jones

Entrepreneurship

Table of Contents
INTRODUCTION...........................................................................................................................1
A. About Entrepreneur: ..............................................................................................................1
B. About the Entrepreneurial Organisation.................................................................................4
C: About Contribution to the Economy and Society..................................................................6
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Entrepreneurship refers to starting and developing new venture business with the motive
of gaining profit in the market. The entrepreneur take risk of uncertainty in the market and build
their business and gain profit and wealth. An entrepreneur is the person that starts or own a
business with the aim of gaining profit and wealth in the market. In this essay report the
entrepreneur Peter Jones is selected who is the owner of various organisation such as Jessops,
Levi Roots, Led Letter days etc. which is well known and established British companies,
headquarter in London UK. In this essay report various points on the entrepreneurship is covered
such as the personality threats of the entrepreneurs, how an entrepreneur analyse the
opportunities in the market and make successful business organisation, what innovative products
the respected entrepreneur introduced in the market. Further, this also includes that how the
entrepreneur build the business and make it successful in order to gain more profit and success.
The various role and leadership entrepreneur plays in order to gain success in the market.
Evaluation of how the entrepreneur contribute in the economy of the nation. Evaluation of the
survival issues faced by the organization in the global pandemic. In the last recommendations for
the respective organisation.
A. About Entrepreneur:
Peter David Jones is a British businessman, entrepreneur and personality in reality
television which have interest in television, media, retail, property, mobile phones. He lastly
work on two television BBC shows and television series. In 2009, he was appointed as
Commander of the Order of the British Empire. Jones grew up in Maidenhead and he completed
is schooling from Desborough School. When he was 16 years old he set up his own branded
computers. He had lost of about $200000 after selling his business to IBM. In an interview he
said his business of computer fails in early 20's which leads to situation has he have to sold his
house which is of three bedroom in Bray and by this he move back to his parents. After this he
join Siemens Nixdorf.
Personality Traits of Peter David Jones:
Peter David Jones is a British entrepreneur which have interest in media, property and
technology. The personality trait of entrepreneur are discuss below:
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 There must be a vision: Vision is considered as destination. It is work as map which
helps to reach on destination which helps in achievement of results and outcome. It plays
important role which works as providing direction for attainment of goals. Use of influence: Business is grow with help of business partners. These individual
recognise importance for filling weaknesses and gaps as their own skills or idea of
business. This helps in finding parts when there is puzzling which creates best chance of
success. Building of confidence: Jones believe as when an individual have not confidence in
themselves. This will gain by skills, knowledge and experience. This can be done by
change in perception point of view which is done by feedback mechanism. Make commitment: He believes as when there is commitment on something that must be
follow which helps in successful of goals. This can be done by making sacrificing and
preparation of work hard. Take action: There is a bridge between vision and results which is termed as action. It
mainly involves figuring out how company is see themselves in future and where it is
stand. When there is no actions there is no outcome. Aims for results: Results leads to happening of tycoons. When something is planned that
must become success which leads to multiplied and scaled up in trait of entrepreneur. Be caring: Entrepreneur have ability to remember people as they are lifeblood of every
business. So they have to make personal and business relationship that must be cherished.
 Use of intuition: An entrepreneur must have to listen instincts which helps in protecting
poor decision making and guide for work on right path.
Opportunity recognise by Peter David Jones:
Jones owned Jessops Group Limited when there is solvency situation so he see as
opportunity for himself by bought assets for related companies. This company is a British
photographic retailing organisation. Many opportunities are recognise by Entrepreneur which are
considered as he evaluate ideas and acted on them. He also see idea that have economic value in
potential manner. This leads to creation of profit by recognise the customers that they are willing
to pay the amount of products. It can be done by introducing innovative and new ideas which are
attractive & desirable for consumers. Jones recognise opportunities by searching at market
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