Entrepreneurship and Marketing Strategies of GoPro

ENTREPRENEURSHIP

Executive summary
This report includes different aspects of entrepreneurship aligning with the success story of
Nick Woodman. He is a 37 years old entrepreneur and the founder of GoPro, who has
established his name through his invention of GoPro camera. While returning from his five
months surfing trip, the idea of GoPro was there with him and he has transformed this idea
into practice with efficiency. This report has mentioned that entrepreneurship cannot be
learned without effect of special genes. Woodman was supremely confident and dedicated at
the early age of his life. He has made the GoPro recognizable with this constant effort. The
innovative strategies and effective marketing techniques are helping this firm to obtain
maximum competitive advantages. Certain recommendations have been made in this report to
help GoPro to explore in future. At the end of this report, conclusion part has been drawn
from overall discussion. Different theories like theory of planned behavior, elaboration
likelihood models are used in this assignment.
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Table of Contents
Introduction................................................................................................................................4
Discussion..................................................................................................................................4
Part A......................................................................................................................................4
Answer to question 1..........................................................................................................4
Answer to question 2..........................................................................................................4
Part B......................................................................................................................................5
Answer to question 1..........................................................................................................5
Answer to question 2..........................................................................................................6
Recommendation........................................................................................................................7
Conclusion..................................................................................................................................8
Reference list..............................................................................................................................9
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